It seems simple: The more technology continues to dominate our lives, the more it should be used to our advantage everywhere — including the workplace. But according to Capital One's Work Environment Survey, "82% of office professionals believe companies can't encourage innovation unless their workplace environment is innovative, and 63% feel innovation isn't reflected at all in their current workplace's design."
When it comes to branding, today’s companies are thinking even bigger than ever. Environmental branding is becoming a trend as businesses realize that even their office space says something.
Stuff isn't just placed in an office just to fill space, it's there to tell a unique story, on a large and unique canvas.
But why would anyone even bother branding an office? The short answer is because it works. Branding your office space can have a significant impact on the success of your business.
Today, spec suites are the new darlings in luring tenants. But for building owners and commercial brokers, it can be a cautionary tale. The challenge is tenant expectations of “Move-In Ready” versus “Business-Ready.” Like fraternal twins, the terms are related but distinctively different.
Topics: Workplace Services
Everything you ever wanted to know about opening and managing a coworking space
There are almost 29 million small businesses in the US, 22 million of which are sole proprietor organizations with no employees other than the owner. And when you consider that 52% of these small businesses are run from home, there's a clear and growing market opportunity.
The world of office space has seen a whirlwind of change over the past 15 years. I’ve been at the executive-level of the shared office space industry, so I’ve seen a thing or two — and learned a thing or two. One key lesson I’ve taken away is the importance of striking a balance between staying ahead of the curve and continuing to observe tried-and-true business practices.