What's the first word you think when someone brings up the business Blockbuster Video?
Out-of-business? Obsolete? Old school? Wasn't that in the Captain Marvel movie?
What if we were to tell you Blockbuster Video was ahead of its time? Really, it's too bad they couldn't have innovated to keep up with the technological shifts because, in terms of the trajectory of consumer behavior, Blockbuster Video was a trailblazer.
You see, Blockbuster Video figured out something that many businesses are just now realizing: consumers are willing to pay for access to a product instead of ownership of it.