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Now, more than ever, online networking is necessary to maintain old relationships, build fledgling relationships, and seek out new relationships. That includes relationships between businesses and potential new hire candidates. It is estimated that 90+ percent of recruiters search daily to find potential candidates using the LinkedIn platform. Since it’s arguably the top networking tool for businesses worldwide, if you aren’t utilizing it effectively, you could be missing out on lucrative job offers and partnership opportunities.

If Samuel L. Jackson and Jennifer Garner recommend Capital One, are people more likely to consider it? Or if George Clooney tells you to drink Nespresso, will you? It's very possible.

Advertising that uses celebrities to endorse their products or services are part of what's called influencer marketing – and it's quite effective. In fact, influencer marketing is currently the fastest growing consumer acquisition strategy.

Consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.  

In today's digital age, just about anyone and everyone has a LinkedIn profile. The truth is, some of them are awesome, and some of them are...well...not so awesome. 

Often, a LinkedIn profile falls flat because one of the prime pieces of real estate in a LinkedIn profile (the summary) falls flat.