If Samuel L. Jackson and Jennifer Garner recommend Capital One, are people more likely to consider it? Or if George Clooney tells you to drink Nespresso, will you? It's very possible.
Advertising that uses celebrities to endorse their products or services are part of what's called influencer marketing – and it's quite effective. In fact, influencer marketing is currently the fastest growing consumer acquisition strategy.
Topics: Social Media, Marketing, Digital Marketing
Consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.
Topics: Branding, Social Media, Digital Marketing
In today's digital age, just about anyone and everyone has a LinkedIn profile. The truth is, some of them are awesome, and some of them are...well...not so awesome.
Often, a LinkedIn profile falls flat because one of the prime pieces of real estate in a LinkedIn profile (the summary) falls flat.
Topics: Social Media, Leadership
