We've spent the past week with our eyes glued to Discovery's Shark Week extravaganza, during which time we've gleaned some invaluable insights about how these fearsome apex predators have made their way to the top of the food chain. One that we keep coming back to is how sharks have continuously adapted and evolved in order to keep their place at the top. Why has that resonated so much with us? Because adaptability is the new competitive advantage.
The Wrong Bait Never Catches the Right Fish.
Here's a story about Johnny.
Johnny is trying to start his own personal training business. He needs to drum up some clients. He decides to send out an elevator pitch to men in his contacts list on social media as one of his tactics.
Discovery's Shark Week is once again closing in on us, and we've got sharks on the brain. Maybe it's all those vintage clips we've been watching to get us in the Shark Weed mood, but we can't help but feel that there's something shark-like about the way a star recruiter hunts down and reels in a top candidate. Here's how to channel your inner great white - and blow all your previous recruiting efforts out of the water.
They may be some of the most fearsome predators around, but even sharks have predators of their own: humans, killer whales, sperm whales, and other, larger sharks, just to name a few. The lesson for business owners? No matter how strong or standout your business is, there's always someone out there ready to take a bite out of it. In honor of Discovery's Shark Week, we've channeled our inner Jaws to give our thoughts on how to hunt down your competition - and ensure you keep your place at the top of the food chain.
It's a shark-eat-shark world out there. Every business wants to shore up its corner of the market by sinking its teeth into that perfect differentiator. But that's much more easily done when you're a big fish in a small pond versus one of many vying for supremacy in the same waters. While competition drives innovation, creativity, and customer-oriented approaches, it also puts a lot of pressure on brands to stand out and deliver serious value.
In honor of Discovery's Shark Week, here's how to channel your inner predator to carve out your niche in a competitive marketplace.