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CEO Series: Are Your Marketing and Sales Teams Aligned?

Posted by StellaPop on Feb 27, 2020 7:45:00 AM

Your marketing and sales teams have the same goal: to generate leads, close deals and make you money. When they're in sync, it's good news: marketing and sales alignment can boost sales by 67%. However, it's all too common for these teams to be working independently, or even at odds with each other. This can impact your marketing ROI, sales productivity and top-line growth.

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Topics: Marketing, Management, CEO Series

What is Storyless Success? A Great Brand Story Connects and Creates Attention

Posted by StellaPop on Dec 18, 2019 8:58:08 AM

People are hardwired to connect with stories. Storytelling gets attention, creates empathy and fosters a sense of belonging and alignment. And importantly for brands, it's humanizing.

If your business is doing well but no one really knows your story, now is the time to change that. Storytelling is the secret sauce that can take you from good to great.

Here's how to use storytelling to drive brand success.

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Topics: Branding, Marketing, CEO Series

We've Got a Secret... Shhh. You Shouldn't Lead with Product Features

Posted by StellaPop on Aug 7, 2019 7:29:00 AM

So you’ve spent time creating the best product on the market, it has everything your customers want, and now it’s time to get out there and sell it. Naturally, you want to create content and shout to the world about the product’s amazing features. 

It makes sense. Product features are tangible, quantifiable, and create value for your customers—that’s what they want … isn’t it?

Not exactly.

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Topics: Branding, Marketing, Digital Marketing

How to Understand and Enhance the Customer Journey - Map It Out

Posted by StellaPop on Jul 15, 2019 7:50:00 AM

Have you ever thought about the path that someone takes to become a customer? From the moment someone comes into contact with your brand – whether it's through a banner ad or a Twitter post – they're starting a journey. Once a potential customer is aware of your company, the hope is that they will seek out more information via things like your website, social channels, or online reviews. 

But ask yourself this: What does their experience look like? One of the best ways to figure this out is to understand and map your customers' potential paths of engagement with your company, otherwise known as their customer journeys.

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Topics: Business Consulting, Marketing, Digital Marketing

The Business Guide to the Power of Influencer Marketing

Posted by StellaPop on Jul 3, 2019 7:51:29 AM

If Samuel L. Jackson and Jennifer Garner recommend Capital One, are people more likely to consider it? Or if George Clooney tells you to drink Nespresso, will you? It's very possible.

Advertising that uses celebrities to endorse their products or services are part of what's called influencer marketing – and it's quite effective. In fact, influencer marketing is currently the fastest growing consumer acquisition strategy.

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Topics: Social Media, Marketing, Digital Marketing

On a Mission: Building a Company Mission Statement

Posted by StellaPop on May 23, 2019 7:45:00 AM

As a company, your brand reflects what you stand for. A mission statement is the core piece of branding that the rest of your brand identity hangs on, so getting it right is critical. You want to make sure it aligns with your company's goals, beliefs, audience, and purpose.

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Topics: Branding, Marketing, Leadership

Diffusion of Innovations: How Ideas Spread Online and What You Can Do To Help

Posted by Michael S OGrady on Oct 4, 2018 8:00:00 AM

So you have a brilliant new product, idea or message. But getting the word out to encourage widespread awareness and adoption is more easily said than done - unless you understand exactly how ideas spread.

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Topics: Business Consulting, Marketing

7 Marketing Challenges for Business Leaders in 2018 – and How to Solve Them

Posted by Michael S OGrady on Aug 14, 2018 7:29:00 AM

Do you feel like every time you have a handle on your marketing, something new comes along? You're not alone. Marketing trends and technology are constantly changing — forcing business leaders to jump on board or get left behind. So how do you stay ahead of the game this year? Here are seven marketing challenges you might face in 2018 and how to tackle them.

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Topics: Marketing, Digital Marketing

Launch Your Coworking Space With An Event For The Ages

Posted by Angie O'Grady on Jul 24, 2018 8:30:00 AM

Everyone likes a party, and a launch event is a great way to get people into your space. Anybody who comes through your doors is a potential tenant, so the more the merrier - for both your guests and your bottom line. 

Here's how to bring the crowds with a coworking launch worthy of the lifestyle pages. 

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Topics: Marketing, Coworking

Marketing Your Coworking Space Pre-launch

Posted by Angie O'Grady on Jul 15, 2018 8:00:00 AM

A healthy subscriber base is crucial for the success of your coworking space. Ideally, you'll already have a solid roster of tenants signed up before you open. This will help reduce risk on the business side of things and will also create buzz for potential new tenants.

Here's how to market your offering so that you can launch with a splash.

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Topics: Marketing, Coworking

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