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On a Mission: Building a Company Mission Statement

Posted by StellaPop on May 23, 2019 7:45:00 AM

As a company, your brand reflects what you stand for. A mission statement is the core piece of branding that the rest of your brand identity hangs on, so getting it right is critical. You want to make sure it aligns with your company's goals, beliefs, audience, and purpose.

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Topics: Branding, Marketing, Leadership

Diffusion of Innovations: How Ideas Spread Online and What You Can Do To Help

Posted by Michael S OGrady on Oct 4, 2018 8:00:00 AM

So you have a brilliant new product, idea or message. But getting the word out to encourage widespread awareness and adoption is more easily said than done - unless you understand exactly how ideas spread.

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Topics: Business Consulting, Marketing

7 Marketing Challenges for Business Leaders in 2018 – and How to Solve Them

Posted by Michael S OGrady on Aug 14, 2018 7:29:00 AM

Do you feel like every time you have a handle on your marketing, something new comes along? You're not alone. Marketing trends and technology are constantly changing — forcing business leaders to jump on board or get left behind. So how do you stay ahead of the game this year? Here are seven marketing challenges you might face in 2018 and how to tackle them.

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Topics: Marketing, Digital Marketing

Launch Your Coworking Space With An Event For The Ages

Posted by Angie O'Grady on Jul 24, 2018 8:30:00 AM

Everyone likes a party, and a launch event is a great way to get people into your space. Anybody who comes through your doors is a potential tenant, so the more the merrier - for both your guests and your bottom line. 

Here's how to bring the crowds with a coworking launch worthy of the lifestyle pages. 

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Topics: Marketing, Coworking

Marketing Your Coworking Space Pre-launch

Posted by Angie O'Grady on Jul 15, 2018 8:00:00 AM

A healthy subscriber base is crucial for the success of your coworking space. Ideally, you'll already have a solid roster of tenants signed up before you open. This will help reduce risk on the business side of things and will also create buzz for potential new tenants.

Here's how to market your offering so that you can launch with a splash.

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Topics: Marketing, Coworking

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