As a company, your brand reflects what you stand for. A mission statement is the core piece of branding that the rest of your brand identity hangs on, so getting it right is critical. You want to make sure it aligns with your company's goals, beliefs, audience, and purpose.
Topics: Branding, Marketing, Leadership
So you have a brilliant new product, idea or message. But getting the word out to encourage widespread awareness and adoption is more easily said than done - unless you understand exactly how ideas spread.
Topics: Business Consulting, Marketing
Do you feel like every time you have a handle on your marketing, something new comes along? You're not alone. Marketing trends and technology are constantly changing — forcing business leaders to jump on board or get left behind. So how do you stay ahead of the game this year? Here are seven marketing challenges you might face in 2018 and how to tackle them.
Topics: Marketing, Digital Marketing
Everyone likes a party, and a launch event is a great way to get people into your space. Anybody who comes through your doors is a potential tenant, so the more the merrier - for both your guests and your bottom line.
Here's how to bring the crowds with a coworking launch worthy of the lifestyle pages.
A healthy subscriber base is crucial for the success of your coworking space. Ideally, you'll already have a solid roster of tenants signed up before you open. This will help reduce risk on the business side of things and will also create buzz for potential new tenants.
Here's how to market your offering so that you can launch with a splash.
