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We've Got a Secret... Shhh. You Shouldn't Lead with Product Features

Posted by StellaPop on Aug 7, 2019 7:29:00 AM

So you’ve spent time creating the best product on the market, it has everything your customers want, and now it’s time to get out there and sell it. Naturally, you want to create content and shout to the world about the product’s amazing features. 

It makes sense. Product features are tangible, quantifiable, and create value for your customers—that’s what they want … isn’t it?

Not exactly.

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Topics: Branding, Marketing, Digital Marketing

How to Understand and Enhance the Customer Journey - Map It Out

Posted by StellaPop on Jul 15, 2019 7:50:00 AM

Have you ever thought about the path that someone takes to become a customer? From the moment someone comes into contact with your brand – whether it's through a banner ad or a Twitter post – they're starting a journey. Once a potential customer is aware of your company, the hope is that they will seek out more information via things like your website, social channels, or online reviews. 

But ask yourself this: What does their experience look like? One of the best ways to figure this out is to understand and map your customers' potential paths of engagement with your company, otherwise known as their customer journeys.

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Topics: Business Consulting, Marketing, Digital Marketing

The Business Guide to the Power of Influencer Marketing

Posted by StellaPop on Jul 3, 2019 7:51:29 AM

If Samuel L. Jackson and Jennifer Garner recommend Capital One, are people more likely to consider it? Or if George Clooney tells you to drink Nespresso, will you? It's very possible.

Advertising that uses celebrities to endorse their products or services are part of what's called influencer marketing – and it's quite effective. In fact, influencer marketing is currently the fastest growing consumer acquisition strategy.

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Topics: Social Media, Marketing, Digital Marketing

On a Mission: Building a Company Mission Statement

Posted by StellaPop on May 23, 2019 7:45:00 AM

As a company, your brand reflects what you stand for. A mission statement is the core piece of branding that the rest of your brand identity hangs on, so getting it right is critical. You want to make sure it aligns with your company's goals, beliefs, audience, and purpose.

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Topics: Branding, Marketing, Leadership

Diffusion of Innovations: How Ideas Spread Online and What You Can Do To Help

Posted by Michael S OGrady on Oct 4, 2018 8:00:00 AM

So you have a brilliant new product, idea or message. But getting the word out to encourage widespread awareness and adoption is more easily said than done - unless you understand exactly how ideas spread.

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Topics: Business Consulting, Marketing

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