The beginning of the year is often flooded with goal setting. Goals are wonderful. They're motivating. They're often a way of tracking your success. Goals are great.
But let's get one thing straight. A strategy isn't the same thing as a goal. A strategy is the how and the why. It's choosing what to do and what not to do.
And a business without a sound strategy fueling its actions is sunk no matter how good you're at setting goals.