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We've Got a Secret... Shhh. You Shouldn't Lead with Product Features

Posted by StellaPop on Aug 7, 2019 7:29:00 AM

So you’ve spent time creating the best product on the market, it has everything your customers want, and now it’s time to get out there and sell it. Naturally, you want to create content and shout to the world about the product’s amazing features. 

It makes sense. Product features are tangible, quantifiable, and create value for your customers—that’s what they want … isn’t it?

Not exactly.

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Topics: Branding, Marketing, Digital Marketing

How to Understand and Enhance the Customer Journey - Map It Out

Posted by StellaPop on Jul 15, 2019 7:50:00 AM

Have you ever thought about the path that someone takes to become a customer? From the moment someone comes into contact with your brand – whether it's through a banner ad or a Twitter post – they're starting a journey. Once a potential customer is aware of your company, the hope is that they will seek out more information via things like your website, social channels, or online reviews. 

But ask yourself this: What does their experience look like? One of the best ways to figure this out is to understand and map your customers' potential paths of engagement with your company, otherwise known as their customer journeys.

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Topics: Business Consulting, Marketing, Digital Marketing

The Business Guide to the Power of Influencer Marketing

Posted by StellaPop on Jul 3, 2019 7:51:29 AM

If Samuel L. Jackson and Jennifer Garner recommend Capital One, are people more likely to consider it? Or if George Clooney tells you to drink Nespresso, will you? It's very possible.

Advertising that uses celebrities to endorse their products or services are part of what's called influencer marketing – and it's quite effective. In fact, influencer marketing is currently the fastest growing consumer acquisition strategy.

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Topics: Social Media, Marketing, Digital Marketing

Debunking the SEO Myth of Keyword Density

Posted by StellaPop on Jun 19, 2019 8:00:00 AM

Keywords are a hot topic when it comes to creating strategic content that is loved by people and search engines alike. Unfortunately, there is a prevalent myth that content should maintain certain levels of “keyword density” in order to rank well in search engines. Some believe this to be true, while others believe it to be pure baloney. It’s telling, however, that current legal patents held by search engines don’t mention keyword density as an important metric for search engine ranking.

So, what’s the deal?

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Topics: Website, Digital Marketing, Website Design

How Much Does it Cost Your Business to Get a New Customer?

Posted by StellaPop on Apr 4, 2019 8:41:44 AM

Do you know?

You might have numbers running through your mind about how much you're spending on a social media campaign, or how much it costs to maintain an active blog on your website - but this is a different question altogether.

Let's say you got up this morning to see a new sale from a brand new customer. A lead turned into a customer - huzzah! Now, how much did it cost you to convert that lead into a customer? And then convert them into a loyal customer

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Topics: Business Consulting, Management, Digital Marketing

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This here is the home base for CEOs, founders, owners and C-Suite executives to discover useful and timely information on a variety of topics, including:

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