Do you know?
You might have numbers running through your mind about how much you're spending on a social media campaign, or how much it costs to maintain an active blog on your website - but this is a different question altogether.
Let's say you got up this morning to see a new sale from a brand new customer. A lead turned into a customer - huzzah! Now, how much did it cost you to convert that lead into a customer? And then convert them into a loyal customer?