Have you ever thought about the path that someone takes to become a customer? From the moment someone comes into contact with your brand – whether it's through a banner ad or a Twitter post – they're starting a journey. Once a potential customer is aware of your company, the hope is that they will seek out more information via things like your website, social channels, or online reviews.
But ask yourself this: What does their experience look like? One of the best ways to figure this out is to understand and map your customers' potential paths of engagement with your company, otherwise known as their customer journeys.