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How Much Does it Cost Your Business to Get a New Customer?

Posted by StellaPop on Apr 4, 2019 8:41:44 AM

Do you know?

You might have numbers running through your mind about how much you're spending on a social media campaign, or how much it costs to maintain an active blog on your website - but this is a different question altogether.

Let's say you got up this morning to see a new sale from a brand new customer. A lead turned into a customer - huzzah! Now, how much did it cost you to convert that lead into a customer? And then convert them into a loyal customer

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Topics: Business Consulting, Management, Digital Marketing

Reaching Your Target Audience: How to Craft the Perfect Marketing Persona

Posted by Michael S OGrady on Aug 21, 2018 7:20:00 AM

It's 2018, and consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.  

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Topics: Branding, Social Media, Digital Marketing

7 Marketing Challenges for Business Leaders in 2018 – and How to Solve Them

Posted by Michael S OGrady on Aug 14, 2018 7:29:00 AM

Do you feel like every time you have a handle on your marketing, something new comes along? You're not alone. Marketing trends and technology are constantly changing — forcing business leaders to jump on board or get left behind. So how do you stay ahead of the game this year? Here are seven marketing challenges you might face in 2018 and how to tackle them.

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Topics: Marketing, Digital Marketing

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