In business, flow matters. When your team, ideas, and goals are in sync, it's easy to build momentum. When all of those things are performing their own solos or playing in different time signatures, your organization is at risk of becoming discordant and all over the map. That might work for avant-garde jazz, but it's not great where profit margins and growth forecasts are involved.
According to Merriam-Webster, innovation is a ‘new idea, method, or device’ also defined as ‘the introduction of something new.’
In the creative world, being innovative is necessary to succeed. However, it’s not always the easiest thing to accomplish. Getting more focused isn’t always the cure, and neither is giving yourself more time or adding more teammates. So what does stimulate innovative thinking?
Business is all about balance. And by that, we mean the ratio between management and creative has to be 1:1. We've all shaken our heads at those artsy, creative brands that look great but have no real business model under the hood. But we do the same when we encounter those ultra-smart, innovative businesses whose marketing is so dry we don't even bother to engage. At StellaPop, we think of these brands as "right-brain" (the Warhol) or "left brain" (the Spock) brands. All have promise. They just need to balance things out a bit by walking that middle line and becoming a "bridge brain" brand (the Da Vinci). Here's how.