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Keep the Beat: How to Find Your Business' Rhythm

Posted by StellaPop on May 13, 2021 1:42:50 PM

In business, flow matters. When your team, ideas, and goals are in sync, it's easy to build momentum. When all of those things are performing their own solos or playing in different time signatures, your organization is at risk of becoming discordant and all over the map. That might work for avant-garde jazz, but it's not great where profit margins and growth forecasts are involved.

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Topics: Business Consulting, Creative, Management

How to Stay in a State of Innovative Business Thinking

Posted by StellaPop on May 11, 2021 6:45:00 AM

According to Merriam-Webster, innovation is a ‘new idea, method, or device’ also defined as ‘the introduction of something new.’ 

In the creative world, being innovative is necessary to succeed. However, it’s not always the easiest thing to accomplish. Getting more focused isn’t always the cure, and neither is giving yourself more time or adding more teammates. So what does stimulate innovative thinking? 

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Topics: Creative, Management, Leadership

Why Your Business Needs to Balance Its Creative and Management Brains

Posted by StellaPop on Feb 11, 2021 10:44:21 AM

Business is all about balance. And by that, we mean the ratio between management and creative has to be 1:1. We've all shaken our heads at those artsy, creative brands that look great but have no real business model under the hood. But we do the same when we encounter those ultra-smart, innovative businesses whose marketing is so dry we don't even bother to engage. At StellaPop, we think of these brands as "right-brain" (the Warhol) or "left brain" (the Spock) brands. All have promise. They just need to balance things out a bit by walking that middle line and becoming a "bridge brain" brand (the Da Vinci). Here's how. 

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Topics: Management Consulting, Business Consulting, Creative


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