The culture of your coworking space isn't innate. It's set and cultivated by your leadership and your supporting team. One of your most crucial responsibilities is in helping create a culture that's empowering, positive and community-minded.
Everyone likes a party, and a launch event is a great way to get people into your space. Anybody who comes through your doors is a potential tenant, so the more the merrier - for both your guests and your bottom line.
Here's how to bring the crowds with a coworking launch worthy of the lifestyle pages.
A healthy subscriber base is crucial for the success of your coworking space. Ideally, you'll already have a solid roster of tenants signed up before you open. This will help reduce risk on the business side of things and will also create buzz for potential new tenants.
Here's how to market your offering so that you can launch with a splash.
Culture is your coworking space's main differentiator. And your staff are the ones who shape that culture. In a traditional office space, a single company dictates culture and brand. In coworking, it's you as the "host" who molds the culture. Welcoming clients, visitors, and prospects into your coworking space is a bit like welcoming people into your home. As the host, you set the tone and expectations around behavior and service.
You've signed your lease or purchased your building, and now it's time to start planning out the look and feel of your coworking space. Getting this right is critical — it will shape how your tenants can use your space, and what future growth will look like.