Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.
Do you know?
You might have numbers running through your mind about how much you're spending on a social media campaign, or how much it costs to maintain an active blog on your website - but this is a different question altogether.
Let's say you got up this morning to see a new sale from a brand new customer. A lead turned into a customer - huzzah! Now, how much did it cost you to convert that lead into a customer? And then convert them into a loyal customer?
When it's qualified.
Your sales funnel is working the way it should, and leads are coming through. But not all leads are created equally. We all know that you're going to have to kiss a lot of frogs. For every person who'll ultimately buy your product or service, there are the tire kickers, the preliminary shoppers and those who can't or won't buy what you're selling. In fact, only about 25% of leads end up converting into actual sales. Every business needs to create marketing (three touchpoints is a good standard) touchpoints that lead people through their funnel.
Do you dream of starting your own company? Itching to build your own business and be the boss? While it is possible to succeed as an entrepreneur with a single great idea, more often than not, successful entrepreneurs come from seasoned backgrounds in their industry.
The beginning of the year is often flooded with goal setting. Goals are wonderful. They're motivating. They're often a way of tracking your success. Goals are great.
But let's get one thing straight. A strategy isn't the same thing as a goal. A strategy is the how and the why. It's choosing what to do and what not to do.
And a business without a sound strategy fueling its actions is sunk no matter how good you're at setting goals.