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the best management ideas ever

Run a smooth crew and streamline your operations.

What's Your Unique Selling Proposition?

Posted by StellaPop on Apr 12, 2019 8:06:00 AM

Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.

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Topics: Branding, Business Consulting

How Much Does it Cost Your Business to Get a New Customer?

Posted by StellaPop on Apr 4, 2019 8:41:44 AM

Do you know?

You might have numbers running through your mind about how much you're spending on a social media campaign, or how much it costs to maintain an active blog on your website - but this is a different question altogether.

Let's say you got up this morning to see a new sale from a brand new customer. A lead turned into a customer - huzzah! Now, how much did it cost you to convert that lead into a customer? And then convert them into a loyal customer

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Topics: Business Consulting, Management, Digital Marketing

When do you ask a Sales Lead to be in a Business Relationship?

Posted by StellaPop on Mar 26, 2019 8:32:20 AM

When it's qualified.

Your sales funnel is working the way it should, and leads are coming through. But not all leads are created equally. We all know that you're going to have to kiss a lot of frogs. For every person who'll ultimately buy your product or service, there are the tire kickers, the preliminary shoppers and those who can't or won't buy what you're selling. In fact, only about 25% of leads end up converting into actual sales. Every business needs to create marketing (three touchpoints is a good standard) touchpoints that lead people through their funnel.

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Topics: Business Consulting, Management

How to Go From Idea to Entrepreneur: 5 Tips to Help Turn Your Business Dream Into a Reality

Posted by StellaPop on Feb 22, 2019 8:07:00 AM

Do you dream of starting your own company? Itching to build your own business and be the boss? While it is possible to succeed as an entrepreneur with a single great idea, more often than not, successful entrepreneurs come from seasoned backgrounds in their industry.

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Topics: Business Consulting, Start Up

How To Develop A Winning Business Strategy: Knowing What Not to Do

Posted by StellaPop on Jan 9, 2019 10:20:05 AM

The beginning of the year is often flooded with goal setting. Goals are wonderful. They're motivating. They're often a way of tracking your success. Goals are great. 

But let's get one thing straight. A strategy isn't the same thing as a goal. A strategy is the how and the why. It's choosing what to do and what not to do. 

And a business without a sound strategy fueling its actions is sunk no matter how good you're at setting goals. 

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Topics: Management Consulting, Business Consulting, Management

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