Business is all about balance. And by that, we mean the ratio between management and creative has to be 1:1. We've all shaken our heads at those artsy, creative brands that look great but have no real business model under the hood. But we do the same when we encounter those ultra-smart, innovative businesses whose marketing is so dry we don't even bother to engage. At StellaPop, we think of these brands as "right-brain" (the Warhol) or "left brain" (the Spock) brands. All have promise. They just need to balance things out a bit by walking that middle line and becoming a "bridge brain" brand (the Da Vinci). Here's how.
Even if you've explored virtual events or virtual, hybrid events in the past, chances are you're still entering a brave new world where virtual events are your ONLY option. This means you may need to beef up your event planning team. Ensure you include those with the talents and skills capable of navigating all of the technical aspects of a high-level virtual event.
In chess, you can play defense and try to keep the other player from pushing ahead, or you can go on the offensive and try to capture their pieces in a relentless pursuit of checkmate. In Netflix's smash, The Queen's Gambit, chess prodigy Beth Harmon was famously "all offense." And she sent every other player running as a result.
From hosting virtual family meals to dropping off presents on doorsteps, the holidays will look different this year. While the COVID-19 pandemic has forced us to rethink how we celebrate, that doesn't mean you can't make this season a special time for your team.
Oh, what a year it's been! So many changes and disruptions that were definitely not on the radar when we rang in the New Year. While there has been a lot of devastating losses this year, there've also been new trends the business world can be grateful for.