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Run a smooth crew and streamline your operations.

What's Your Unique Selling Proposition?

Posted by StellaPop on Apr 12, 2019 8:06:00 AM

Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.

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Topics: Branding, Business Consulting

Personal Branding: Business Leaders Need The Right Strategy, Voice And Vision

Posted by Michael S OGrady on Aug 22, 2018 8:37:40 AM

Almost the entire population has a digital footprint - that includes 92% of toddlers. No matter who you are, the world can Google a picture of you, read your tweets or see your educational accomplishments. Together, all of these things become your "personal brand."

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Topics: Branding, C-Suite, Leadership

Reaching Your Target Audience: How to Craft the Perfect Marketing Persona

Posted by Michael S OGrady on Aug 21, 2018 7:20:00 AM

It's 2018, and consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.  

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Topics: Branding, Social Media, Digital Marketing

Trendsetter: Branding Your Office Space

Posted by Angie O'Grady on Aug 9, 2018 7:54:00 AM

 

When it comes to branding, today’s companies are thinking even bigger than ever. Environmental branding is becoming a trend as businesses realize that even their office space says something.

Stuff isn't just placed in an office just to fill space, it's there to tell a unique story, on a large and unique canvas.

But why would anyone even bother branding an office? The short answer is because it works. Branding your office space can have a significant impact on the success of your business.

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Topics: Branding, Workplace Services

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This here is the home base for CEOs, founders, owners and C-Suite executives to discover useful and timely information on a variety of topics, including:

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