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Evaluate Your Competition to Gain a Business Edge and Sharpen Your "A" Game

Posted by StellaPop on Mar 30, 2021 6:45:00 AM

It’s a dog-eat-dog world in the realm of business sometimes. Competition is fierce. While that can seem somewhat intimidating, it’s actually a good thing. Competition is what helps drive innovation and helps keep a business current and relevant. 

However, businesses that dive into their industry without fully knowing and understanding what their rivals are up to is a recipe for failure. Below are a few ways to use such intel to your advantage.

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Topics: Branding, Business Consulting

Don't Leave Your Brand's Success to Luck

Posted by StellaPop on Mar 17, 2021 2:40:52 PM

As a wise person once said, "the harder I work, the luckier I get." That's good news for the driven and industrious among us. With St Patrick's Day here, we've got luck on the mind, so let's look at how to channel hard work into luck - and make sure that your business is swimming in (four-leaf) clover.

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Topics: Branding, Management Consulting, Business Consulting

How Your Brand Can Survive the Pandemic

Posted by StellaPop on Mar 24, 2020 7:30:00 AM

As the Coronavirus spreads across America, businesses are feeling the pinch of self-isolation practices, curfews, and mandatory closures. But even though these are tough times, they don't have to spell disaster for your brand. 

Here's how to make the most of a bad situation, and come out ahead.

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Topics: Branding, Management

What is Storyless Success? A Great Brand Story Connects and Creates Attention

Posted by StellaPop on Dec 18, 2019 8:58:08 AM

People are hardwired to connect with stories. Storytelling gets attention, creates empathy and fosters a sense of belonging and alignment. And importantly for brands, it's humanizing.

If your business is doing well but no one really knows your story, now is the time to change that. Storytelling is the secret sauce that can take you from good to great.

Here's how to use storytelling to drive brand success.

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Topics: Branding, Marketing, CEO Series

We've Got a Secret... Shhh. You Shouldn't Lead with Product Features

Posted by StellaPop on Aug 7, 2019 7:29:00 AM

So you’ve spent time creating the best product on the market, it has everything your customers want, and now it’s time to get out there and sell it. Naturally, you want to create content and shout to the world about the product’s amazing features. 

It makes sense. Product features are tangible, quantifiable, and create value for your customers—that’s what they want … isn’t it?

Not exactly.

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Topics: Branding, Marketing, Digital Marketing

Guiding Light: Is Your Business Vision 20/20?

Posted by StellaPop on Jun 12, 2019 7:55:00 AM

What's the vision of your company? Can you see it? Can you explain it? 

Having a clear vision for your company is crucial to not only its success, but it's basic survival. Operating a business without one is like walking blindfolded through a forest, hoping that by just moving your feet you'll get to the other side. 

Your vision should be succinct; a vocalization of your purpose; and a mark to aim your efforts. 

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Topics: Branding, Business Consulting, Management

On a Mission: Building a Company Mission Statement

Posted by StellaPop on May 23, 2019 7:45:00 AM

As a company, your brand reflects what you stand for. A mission statement is the core piece of branding that the rest of your brand identity hangs on, so getting it right is critical. You want to make sure it aligns with your company's goals, beliefs, audience, and purpose.

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Topics: Branding, Marketing, Leadership

What's Your Unique Selling Proposition?

Posted by StellaPop on Apr 12, 2019 8:06:00 AM

Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.

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Topics: Branding, Business Consulting

Personal Branding: Business Leaders Need The Right Strategy, Voice And Vision

Posted by Michael S OGrady on Aug 22, 2018 8:37:40 AM

Almost the entire population has a digital footprint - that includes 92% of toddlers. No matter who you are, the world can Google a picture of you, read your tweets or see your educational accomplishments. Together, all of these things become your "personal brand."

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Topics: Branding, C-Suite, Leadership

Reaching Your Target Audience: How to Craft the Perfect Marketing Persona

Posted by Michael S OGrady on Aug 21, 2018 7:20:00 AM

Consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.  

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Topics: Branding, Social Media, Digital Marketing

Trendsetter: Branding Your Office Space

Posted by Angie O'Grady on Aug 9, 2018 7:54:00 AM

 

When it comes to branding, today’s companies are thinking even bigger than ever. Environmental branding is becoming a trend as businesses realize that even their office space says something.

Stuff isn't just placed in an office just to fill space, it's there to tell a unique story, on a large and unique canvas.

But why would anyone even bother branding an office? The short answer is because it works. Branding your office space can have a significant impact on the success of your business.

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Topics: Branding, Workplace Services

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