Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.
Almost the entire population has a digital footprint - that includes 92% of toddlers. No matter who you are, the world can Google a picture of you, read your tweets or see your educational accomplishments. Together, all of these things become your "personal brand."
It's 2018, and consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.
When it comes to branding, today’s companies are thinking even bigger than ever. Environmental branding is becoming a trend as businesses realize that even their office space says something.
Stuff isn't just placed in an office just to fill space, it's there to tell a unique story, on a large and unique canvas.
But why would anyone even bother branding an office? The short answer is because it works. Branding your office space can have a significant impact on the success of your business.