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We've Got a Secret... Shhh. You Shouldn't Lead with Product Features

Posted by StellaPop on Aug 7, 2019 7:29:00 AM

So you’ve spent time creating the best product on the market, it has everything your customers want, and now it’s time to get out there and sell it. Naturally, you want to create content and shout to the world about the product’s amazing features. 

It makes sense. Product features are tangible, quantifiable, and create value for your customers—that’s what they want … isn’t it?

Not exactly.

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Topics: Branding, Marketing, Digital Marketing

Guiding Light: Is Your Business Vision 20/20?

Posted by StellaPop on Jun 12, 2019 7:55:00 AM

What's the vision of your company? Can you see it? Can you explain it? 

Having a clear vision for your company is crucial to not only its success, but it's basic survival. Operating a business without one is like walking blindfolded through a forest, hoping that by just moving your feet you'll get to the other side. 

Your vision should be succinct; a vocalization of your purpose; and a mark to aim your efforts. 

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Topics: Branding, Business Consulting, Management

On a Mission: Building a Company Mission Statement

Posted by StellaPop on May 23, 2019 7:45:00 AM

As a company, your brand reflects what you stand for. A mission statement is the core piece of branding that the rest of your brand identity hangs on, so getting it right is critical. You want to make sure it aligns with your company's goals, beliefs, audience, and purpose.

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Topics: Branding, Marketing, Leadership

What's Your Unique Selling Proposition?

Posted by StellaPop on Apr 12, 2019 8:06:00 AM

Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.

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Topics: Branding, Business Consulting

Personal Branding: Business Leaders Need The Right Strategy, Voice And Vision

Posted by Michael S OGrady on Aug 22, 2018 8:37:40 AM

Almost the entire population has a digital footprint - that includes 92% of toddlers. No matter who you are, the world can Google a picture of you, read your tweets or see your educational accomplishments. Together, all of these things become your "personal brand."

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Topics: Branding, C-Suite, Leadership

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