the best management ideas ever

When it's qualified.

Your sales funnel is working the way it should, and leads are coming through. But not all leads are created equally. We all know that you're going to have to kiss a lot of frogs. For every person who'll ultimately buy your product or service, there are the tire kickers, the preliminary shoppers and those who can't or won't buy what you're selling. In fact, only about 25% of leads end up converting into actual sales. Every business needs to create marketing (three touchpoints is a good standard) touchpoints that lead people through their funnel.

As a high-level executive, your days are bound to be extremely busy. But no matter how hectic your schedule is, it's critical to take time to build up the individuals who will become the future leaders of your company. Grooming someone to excel in a leadership role takes time, effort and resources - and it's best done by someone with on-the-ground insights into your company's culture, goals, and aspirations.

Do you dream of starting your own company? Itching to build your own business and be the boss? While it is possible to succeed as an entrepreneur with a single great idea, more often than not, successful entrepreneurs come from seasoned backgrounds in their industry.

Ever asked a colleague about an email or task, only to get sidetracked talking about something else entirely? At StellaPop we call these moments "squirrel time," after Doug the notoriously distractible dog in the film Up.

Not all squirrel time is bad. We all need a break every now and then, and sometimes squirrel time can result in valuable discussions or insights about a client, a task or a process. But how do you control squirrel time so that you don't go nuts?

Here's how we ensure that we stay on task and meet our deadlines - while still allowing for occasional office chit chat and discussion. 

Every new project starts first with conception. Conception is when the germ of an idea is born. That idea is then brought to fruition by creativity, sweat, and a healthy dose of humility if you’re doing it right. You have to be humble because the path from first iterations to final approval is a dark road littered with twists and turns and peppered with umpteen revisions.