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CEO Series: Are Your Marketing and Sales Teams Aligned?

Posted by StellaPop on Feb 27, 2020 7:45:00 AM

Your marketing and sales teams have the same goal: to generate leads, close deals and make you money. When they're in sync, it's good news: marketing and sales alignment can boost sales by 67%. However, it's all too common for these teams to be working independently, or even at odds with each other. This can impact your marketing ROI, sales productivity and top-line growth.

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Topics: Marketing, Management, CEO Series

The Growth Mindset: Empowering Your Employees to Drive Success

Posted by StellaPop on Feb 20, 2020 7:30:00 AM

It seems like a simple question: Would you rather continually improve or hold yourself back from success? That may sound like a biased comparison, but that's essentially what's happening when you have a growth mindset vs. a fixed mindset. Let's explore how that impacts your employees and business.

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Topics: Management Consulting, Management, CEO Series

Six Predictions About the Future of Coworking

Posted by StellaPop on Feb 5, 2020 8:16:00 AM

With nearly 19,000 coworking spaces and more than 3 million coworkers globally in 2019, the shared workspace model is more popular than ever before. It's grown a lot, especially in recent years, and is showing no signs of slowing down. So what can we expect out of coworking spaces in the years to come? We have a few predictions.

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Topics: Coworking

It's All About the Experience – Business Management Trends for 2020

Posted by StellaPop on Jan 30, 2020 7:48:00 AM

This entire past decade has been about the foregrounding of experience. Experience is key to how we interact with brands of all types, from these we shop with to those we work for. Brands that recognize the value of experience give us something to align ourselves with and something to get behind. They don't just have customers or employees: they have fans. Those that don't? They risk being relegated into the dustbin of "businesses" instead. 

Here's what will separate the brands from the businesses in 2020.

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Topics: Management Consulting, Business Consulting, Management

Don’t Stop Recruiting: Why You Should Always Be on the Lookout for New Talent

Posted by StellaPop on Jan 28, 2020 7:38:00 AM

When a position needs to be filled, you recruit somebody to fill it. And when somebody leaves your organization, you recruit somebody to replace them. But you’d never stop selling once you hit your goals. So, don’t stop recruiting either.

It’s a competitive marketplace out there. And new talent needs a home. When you don’t nab the best people for the job, your competitors will. Today, I’m going to reveal to you how and why you should always be recruiting.

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Topics: Management Consulting, Human Resources, Management

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