Kermit the Frog might be on the record saying it's not easy being green, but these days nothing is further from the truth. With 60% of people gravitating towards green-minded businesses and a whopping 80% saying they respect these companies, being green is both good for the planet and for business.
So what does it mean to be a green leader, and how can you make it happen?
Green Looks Good On You
A green leader is someone who makes business decisions that consider the wider context of the world we live in. They're quick to take up ideas that do good in the world, willing to innovate in ways that make a positive impact, and they're experts at systems thinking, meaning they understand how every choice creates a ripple effect.
Being a green leader is about being environmentally conscious - something that 8 in 10 Americans are mindful of - and leading the way forward with initiatives, innovations, and practices that prioritize our environment's wellbeing at the local and global scale.
Putting Your Green Foot Forward
Going green in business can mean overcoming the inertia of existing business practices and viewpoints. But making waves for the right reasons can deliver benefits, including newly efficient practices, more engaged staff, and an improved business reputation.
Here are a few ways you can walk the green walk:
- Become a B Corp. Certified B Corps meet high standards of social and environmental performance, transparency, and accountability. B Corps inclusive, sustainable and transparent - and are probably some of your favorite household brands.
- Rethink your supply chains. If you source products and materials from all over the world, look for options that are closer to home or that come with a low-impact environmental footprint. Getting creative about how and where you produce your products (an on-site 3D printer, anyone?) can save time, money, and the planet.
- Hold yourself to high standards. Cheap comes at a cost. Organic, fair trade and fair labor all cost more upfront, but they'll position you as a market leader while also doing right by the world. Similarly, rethink your packaging, communications, and other outreach. Strive to reduce plastic, waste, and emissions, and your whole business will benefit.
- Green your workspace. A green workplace is good for well-being - and productivity. Eco-friendly buildings use less energy and water and reduce the spread of viruses. Move your company to an environment that puts their health and wellbeing first, and your competitors will be green with envy.
- Sell it down the ranks. Green initiatives work best when they get buy-in from the whole company. Model green practices from the top, but encourage employees at all levels to make positive changes - and come forward with ideas or suggestions for becoming even more green.
Green Is The New Black
Going green doesn't mean putting profits at risk or compromising on growth - quite the opposite. Being green leader positions you and your company to thrive in a way that resonates with today's environmentally conscious market and workforce. By building sustainability and green thinking into your business model, you'll get to innovate, create and engage with newly emerging standards for doing business.
If you're ready to put your green foot forward, but you're not sure where to start, get in touch. The expert team at StellaPop is here to help you take the plunge towards profitable sustainability.