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Recent Posts

Business Development: Nature vs. Nurture

Posted by StellaPop on Apr 21, 2019 10:11:00 AM

Do you let business come to you naturally or are you constantly nurturing prospects? Trick question - you should be doing both. If you're good at what you do and you invest in ongoing marketing efforts then business will come to you naturally. But, it's also important to do some business development nurturing. 

It's like when you're decorating your house. You invest in a houseplant, but then you fail to invest in taking care of that houseplant. It needs nurturing care. Sometimes specialized care. Or it won't last. 

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Topics: Management Consulting, C-Suite, Leadership, CEO Series

Business Leadership: How to Lead an Effective Meeting

Posted by StellaPop on Apr 16, 2019 11:55:55 AM

Meetings can be contentious things. Done poorly, they take time away from working hours and make participants feel as though their time isn't valued. Worryingly, some 67% of meetings a considered a failure - with these collectively costing the economy $37b a year

However, managed well, meetings can be a high-value endeavor. They can be a great way to share ideas, make progress on projects, oversee decision making, and bring the team together. With middle management spending some 35% of their time in meetings and upper management a huge 50%, leading effective meetings is a must for productivity and profitability.

Here's how. 

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Topics: Management Consulting, Management

Are You CEO Material? 7 Leadership Strategies to Look Like The Right Stuff

Posted by StellaPop on Apr 14, 2019 3:41:00 PM

CEOs earn their positions for a reason: They have the right mix of leadership, drive, personality, discipline, and skill. You know, The Right Stuff. If you're looking to climb the ranks and become a business leader of any kind, you'll want to adopt some key CEO habits. Below are some tips for becoming one of those rockstar employees who have CEO written all over them. The tried and true tricks of the trade.

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Topics: Leadership, CEO Series

What's Your Unique Selling Proposition?

Posted by StellaPop on Apr 12, 2019 8:06:00 AM

Your unique selling proposition (USP) is what sets your product apart from your competitors. It's a way of positioning your product, service or even yourself for market success, and it's critical for building a viable business that drives customer loyalty.

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Topics: Branding, Business Consulting

How Much Does it Cost Your Business to Get a New Customer?

Posted by StellaPop on Apr 4, 2019 8:41:44 AM

Do you know?

You might have numbers running through your mind about how much you're spending on a social media campaign, or how much it costs to maintain an active blog on your website - but this is a different question altogether.

Let's say you got up this morning to see a new sale from a brand new customer. A lead turned into a customer - huzzah! Now, how much did it cost you to convert that lead into a customer? And then convert them into a loyal customer

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Topics: Business Consulting, Management, Digital Marketing

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