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Recent Posts

How to Utilize Stories to Become a Networking Pro

Posted by StellaPop on Jun 20, 2019 8:00:00 AM

Networking isn't easy. It can be awkward and exhausting – and you might walk away feeling like you didn't represent yourself or your business the best you could. But never fear! There's a tool you can use to make your next networking experience a success: storytelling.

Storytelling is a powerful thing. It's leveraged in journalism, marketing, comedy, and so much more. We all love a good story, so why not use it to make a deeper connection with someone and potentially start a new business relationship?

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Topics: C-Suite, Leadership, CEO Series

Debunking the SEO Myth of Keyword Density

Posted by StellaPop on Jun 19, 2019 8:00:00 AM

Keywords are a hot topic when it comes to creating strategic content that is loved by people and search engines alike. Unfortunately, there is a prevalent myth that content should maintain certain levels of “keyword density” in order to rank well in search engines. Some believe this to be true, while others believe it to be pure baloney. It’s telling, however, that current legal patents held by search engines don’t mention keyword density as an important metric for search engine ranking.

So, what’s the deal?

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Topics: Website, Digital Marketing, Website Design

4 Powerful Tips for Leaders Speaking at Events and Conferences

Posted by StellaPop on Jun 13, 2019 10:23:35 AM

As a leader, speaking is part of the job, or at the very least should be. But giving a talk can be daunting, even for those who have done it many times before. Here are our tips for delivering a speech that keeps audiences enthralled, while communicating everything you need to.

You Talkin' To Me?

Your audience is a key factor in what you're presenting, and how. Presenting to a room of subject matter experts requires a different approach from presenting to marketers or career hopefuls. When you know who you're targeting, you can shape the length, style, and tone of your presentation accordingly.

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Topics: C-Suite, Leadership, CEO Series

Guiding Light: Is Your Business Vision 20/20?

Posted by StellaPop on Jun 12, 2019 7:55:00 AM

What's the vision of your company? Can you see it? Can you explain it? 

Having a clear vision for your company is crucial to not only its success, but it's basic survival. Operating a business without one is like walking blindfolded through a forest, hoping that by just moving your feet you'll get to the other side. 

Your vision should be succinct; a vocalization of your purpose; and a mark to aim your efforts. 

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Topics: Branding, Business Consulting, Management

Strategies for Managing Change in your Business

Posted by StellaPop on Jun 7, 2019 7:51:00 AM

Make sure you read part one of the series first!

If you’ve ever tried to get multiple people to understand and implement new processes, you already know that it can be akin to herding cats. The cats only grow in size when you're trying to change the way your business operates. 

It's important for all team members to be on the same page because as your business grows, this only becomes harder. So, how can you begin to overcome this hurdle?

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Topics: Management Consulting, Business Consulting

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