Do you feel like every time you have a handle on your marketing, something new comes along? You're not alone. Marketing trends and technology are constantly changing — forcing business leaders to jump on board or get left behind. So how do you stay ahead of the game this year? Here are seven marketing challenges you might face in 2018 and how to tackle them.
If you spy on your neighbors, it's considered creepy. However, if you keep tabs on your competition, it's just smart. To make sure you're not being left behind in your industry, it's important to know what your competitors — both known and yet to be discovered — are up to. So channel your inner Gladys Kravitz and try out these seven tools to keep an eye on your peers.
If you're the head coach of a college or high school basketball team, it's safe to bet that you've probably had a few years coaching experience at a variety of levels. This is a true communication and leadership success story.
It all begins with one of the most successful college coaches who started as a newcomer to college coaching. He had never coached a national powerhouse high school team or a star-studded AAU program before he was hired to resurrect a storied D3 college basketball program. He will tell you about a coach doing it all. Scheduling games, running practices, mapping out strength and conditioning programs, arranging travel – private school coaches roll many responsibilities into one demanding job.
Topics: CEO Series
It's no secret that the U.S. is the most overworked country in the world. A staggering percentage of us (85.8% of men and 66.5% of women) work more than 40 hours a week. Let's face it: We're run ragged and stressed out with coffee pulsing through our veins. We need about four more hours of sleep a night and three extra days in a week just to get it all done.
Thinking big picture is the process of stretching, extending your thinking far beyond the immediate day-to-day needs your business. It's moving outside the box, looking for an edge, and striving for something farther off than you may assume possible. It's establishing a vision for your company that doesn't include merely wanting to make money.