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Michael S OGrady

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Recent Posts

Building A Business Collaboration Machine: Use Teamwork to Make the Dream Work

Posted by Michael S OGrady on Oct 18, 2018 8:30:00 AM

Businesses today have to move and think fast to keep up with the ever-changing landscapes of their industry. Without the agile mindset, staying competitive is almost impossible. By encouraging and developing a culture of creative collaboration, you give your business a competitive advantage. A huge leg up on your competition!

Cross-functional (leadership, accounting, marketing, production, development, customer service, etc.) teams can meet in a collaborative environment and bring different skill sets, perspectives, and functional expertise to the table to solve a common problem or achieve a common goal. It can be easy for cross-functional teams to fall into competition with each other, but thoughtful cooperation and guidance is the name of the game. Remember, you’re all supposed to be working toward the same goal - success!

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Topics: C-Suite, Leadership

Diffusion of Innovations: How Ideas Spread Online and What You Can Do To Help

Posted by Michael S OGrady on Oct 4, 2018 8:00:00 AM

So you have a brilliant new product, idea or message. But getting the word out to encourage widespread awareness and adoption is more easily said than done - unless you understand exactly how ideas spread.

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Topics: Business Consulting, Marketing

The Elevator Pitch: Tips for Crafting A Stellar Pitch in 2 Minutes or Less

Posted by Michael S OGrady on Sep 25, 2018 8:40:56 AM

If there is one imperative for every business, it’s a stellar elevator pitch. You might want to consider developing one or re-thinking the current one, otherwise, it may be a sign you don't understand your brand, as well as you, think you do.

If you can’t communicate your message clearly and concisely in three minutes or less, then your messaging may need to be reevaluated.

There is, however, an art to creating your elevator pitch. Here are a few of our best tips to help you craft and deliver yours with panache and flair the next time someone asks you about your business. 

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Topics: Management Consulting, C-Suite

Personal Branding: Business Leaders Need The Right Strategy, Voice And Vision

Posted by Michael S OGrady on Aug 22, 2018 8:37:40 AM

Almost the entire population has a digital footprint - that includes 92% of toddlers. No matter who you are, the world can Google a picture of you, read your tweets or see your educational accomplishments. Together, all of these things become your "personal brand."

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Topics: Branding, C-Suite, Leadership

Reaching Your Target Audience: How to Craft the Perfect Marketing Persona

Posted by Michael S OGrady on Aug 21, 2018 7:20:00 AM

It's 2018, and consumers are more fragmented than ever. Sure, Facebook, Twitter, and other social media platforms have made it easier to interact with your audience, but at the same time it feels like connecting with them has never been harder.  

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Topics: Branding, Social Media, Digital Marketing

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