In the era of social media and digital marketing, email lists may seem like an old-fashioned marketing strategy, but there’s no denying the results that occur when a budding brand or business successfully rolls out a stellar email marketing campaign.
Being able to target your audience by directing your copy straight into their inboxes is one of the fastest and easiest ways to get your point across.
If you’re venturing into the big bad world of online or b2b marketing, there’s no better way to start growing your business than developing a solid email strategy. And the secret to any great email campaign starts with developing and build a solid email list.
1. Email lists offer a more direct way to communicate with your audience
Flyers used to be the go-to medium for marketers, but times change, and no one checks their physical mailbox as much as they check their virtual ones. By building and maintaining a solid email list, you can effectively start personalizing your brand in a way fewer and fewer marketers are doing these days.
Because email marketing is a much more direct (and accessible) way to communicate with your customers, you’re able to update them on product updates and changes immediately—which is another great way to help keep those lines of communication open. And once you start compiling, filing, and tallying your various marketing campaigns, you’ll notice a hefty data set of customers you can then use to help tailor content to.
2. Email lists let you create—and maintain—your own proprietary data sets
With so much news surrounding data scandals, privacy problems, and more, it helps to have—and own—your communication platform, and there’s simply no better way to do that than with a hearty email list. By compiling your analytics data on the right customers, you can essentially use your email list as a benchmark to your brand's perception, outlook, and more.
Even better, you can use your email list to increase your ROI and open your brand up to a whole new audience. In fact, according to Campaign Monitor, email marketing averages a 4400 percent return on investment.
With those kinds of numbers, you’d be crazy not to do it.
3. They offer an easy way for you to attract new customers, filter your audience, and more
As most people (around 40% to be precise) check their email at least one to three times a day, you automatically have a greater chance of your message being seen, which is especially great for newer customers. That said, you can also use your email lists to help capture the attention of past customers, offer new incentives for longtime patrons, and even offer exclusive deals for first-time readers.
In all honesty, the possibilities are nearly endless. Plus, the longer you indulge in email marketing, the better you’ll get. By testing which headlines, offers, CTAs, and coupons work (and which don’t), you can start fine-tuning your message to improve clickability rates and reach more eyeballs than ever before.
Remember: Bigger is not always better
One of the biggest mistakes business owners make is thinking that the most important aspect of email marketing is audience size. By blasting your message out to hundreds of thousands of random addresses, you’re bound to hear back from a certain percentage, right? Wrong.
The trick to keeping your email list accurate is by trimming the fat. Take the time every few months to make a mini-audit of your lists; check to see which emails are still valid and which recipients have actually clicked on any of your brand/offerings. From there, you can cut out all the excess noise and really start focusing on volume.
When starting a new email list, it’s important to start small and then build your list up over time. From there, you can use various analytics to categorize your recipients: new customers, old customers, and recurring customers are all popular buckets you can use to target your messages to.
Still not convinced? Reach out to StellaPop today and see how we can use email marketing to help build your brand.