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Times They Are a Changin’ and Why Your Website Should Too

Posted by StellaPop on May 13, 2020 8:00:00 AM

This COVID-19 thing is putting a monkey wrench in all the plans for businesses everywhere. For that reason alone, it’s important to keep your website updated regularly to reflect the most current situation. Things are changing quickly these days, and while it might feel like a hassle to constantly update your site with new information, in the long run, it will only help your business succeed and stay afloat during these uncertain times. Below are a few tips to help you stay current with your website.

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Topics: Website, Website Design

Why Your Website Matters to Your Business' Bottom Line

Posted by StellaPop on Feb 19, 2020 9:56:01 AM

Businesses know that websites are a critically important piece of marketing collateral. The digital equivalent of a business card, they serve to validate you as a business, while also generating trust, reliability, credibility and even sales. Your website is where people will arrive after Googling you or meeting you at a conference. And they can be the make-or-break between someone choosing you or a competitor. While the initial outlay for a small business website can seem hefty, a well-designed, strategically crafted website will recoup every penny.

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Topics: Design, Digital Marketing, Website Design

Business AI: What is Google BERT?

Posted by StellaPop on Nov 19, 2019 8:11:00 AM

Google BERT has been dubbed, "Google's biggest change in 5 years," and "One that will impact one in ten searches." But what exactly is it?

Rolled out on October 25, Google BERT is a deep learning-powered Natural Language Processing (NLP) model designed to help Google better understand language in order to serve more relevant results. Rather than returning results based on search strings, it looks at the relationship between the words in a sentence and at the wider context of a search.

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Topics: Digital Marketing, Website Design

7 Things Google Wants You to Avoid on Your Website

Posted by StellaPop on Aug 20, 2019 9:05:35 AM

Google makes the rules and we live to follow them.

Below are 7 things to AVOID doing, so you can stay on Google’s good side and rank high in their search results.

1. Absolutely "no thin" content.

A common practice among site owners trying to manipulate search results is to create thousands of pages targeting a different keyword search term and having very little useful content for its visitor. If a webpage's content consists of a short paragraph of text with a search term used abundantly within the text, it's not very useful to a visitor and is not worthy of a good ranking.

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Topics: Digital Marketing, Website Design

The 8 Web Design Commandments That Will Deliver a Heavenly Website

Posted by StellaPop on May 30, 2019 7:57:00 AM

Good web design makes for a user experience that's appealing, intuitive and engaging. It's the difference between a site that converts and one that doesn't. With 88% of users refusing to return to a site after a poor experience, building a site that meets today's web design standards is a must.  

Here are the 8 web design commandments that should never be broken. 

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Topics: Website Design

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