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Breakup with Your Site: How (and Why) to Launch a New Website

Posted by StellaPop on May 25, 2021 6:45:00 AM

So you and your website have been through a lot. Ol' Faithful has been around since you landed that key client, hired your first employees, and started your newsletter. It's treated you well, but maybe, just maybe, it's time to move on.

Look, we know it's easy to get attached to your website. Especially if it's still sending traffic and sales your way. But sometimes, we stick with a good thing long after it's time to move on - often due to sentimentality, inertia, or even uncertainty about what's next.

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Topics: Website, Digital Marketing, Website Design

The Guide to Understanding Google Web Core Vitals and Your Business Website

Posted by StellaPop on Mar 24, 2021 6:45:00 AM

In May 2020, Google announced that if sites wanted a ranking boost, they needed to meet its freshly rolled-out Web Core Vitals. The announcement gave site admins and marketing teams a year to get on top of things, but guess what? Yep, a whole year has passed, and that time is here.

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Topics: Website, Digital Marketing, Website Design

Visibility Is Key: Three Simple Tools to Help Search Engines Discover Your Website

Posted by StellaPop on Jan 28, 2021 12:37:46 PM

When making a sale, your customers need to know who you are. Nobody buys your product or service when they can’t find you. And in today’s world, this means visibility. Your customers need to find you online. Sure, it’s worthwhile to have a physical storefront. But—especially in the post-COVID world—most of our interactions are taking place online. This goes for business transactions as well.

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Topics: Website, Digital Marketing, Website Design

Building a Better Homepage, “Like Woah”

Posted by StellaPop on Jan 25, 2021 3:25:33 PM

Creating an amazing homepage is both an art and an exercise in self-discipline. When you are first setting up a website, it can feel like your homepage is just sitting there like a blank canvas, waiting for you to fill it with “all the things” that make your business the bee's knees. 

Rookie mistake, friends. 

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Topics: Design, Website, Website Design

You’re Gonna Need the Biggest-Baddest Website: How to Shark-Proof Your Website

Posted by StellaPop on Aug 25, 2020 12:39:12 PM

When you launched your business, one of the first things you probably did was spin up a website. Though it's served you well since then, we're willing to bet that it's chugging on a little slow these days - and maybe developed the digital equivalent of a few leaks. If you want an online presence that can help you swim with the apex predators in your industry, it's time to upgrade from the digital equivalent of a dinghy to a boat with all the bells and whistles. Or, to paraphrase Roy Schneider's famous Jaws line, you're gonna need a bigger website.

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Topics: Website, Website Design, Sharkapalooza

Times They Are a Changin’ and Why Your Website Should Too

Posted by StellaPop on May 13, 2020 8:00:00 AM

This COVID-19 thing is putting a monkey wrench in all the plans for businesses everywhere. For that reason alone, it’s important to keep your website updated regularly to reflect the most current situation. Things are changing quickly these days, and while it might feel like a hassle to constantly update your site with new information, in the long run, it will only help your business succeed and stay afloat during these uncertain times. Below are a few tips to help you stay current with your website.

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Topics: Website, Website Design

Why Your Website Matters to Your Business' Bottom Line

Posted by StellaPop on Feb 19, 2020 9:56:01 AM

Businesses know that websites are a critically important piece of marketing collateral. The digital equivalent of a business card, they serve to validate you as a business, while also generating trust, reliability, credibility and even sales. Your website is where people will arrive after Googling you or meeting you at a conference. And they can be the make-or-break between someone choosing you or a competitor. While the initial outlay for a small business website can seem hefty, a well-designed, strategically crafted website will recoup every penny.

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Topics: Design, Digital Marketing, Website Design

Business AI: What is Google BERT?

Posted by StellaPop on Nov 19, 2019 8:11:00 AM

Google BERT has been dubbed, "Google's biggest change in 5 years," and "One that will impact one in ten searches." But what exactly is it?

Rolled out on October 25, Google BERT is a deep learning-powered Natural Language Processing (NLP) model designed to help Google better understand language in order to serve more relevant results. Rather than returning results based on search strings, it looks at the relationship between the words in a sentence and at the wider context of a search.

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Topics: Digital Marketing, Website Design

7 Things Google Wants You to Avoid on Your Website

Posted by StellaPop on Aug 20, 2019 9:05:35 AM

Google makes the rules and we live to follow them.

Below are 7 things to AVOID doing, so you can stay on Google’s good side and rank high in their search results.

1. Absolutely "no thin" content.

A common practice among site owners trying to manipulate search results is to create thousands of pages targeting a different keyword search term and having very little useful content for its visitor. If a webpage's content consists of a short paragraph of text with a search term used abundantly within the text, it's not very useful to a visitor and is not worthy of a good ranking.

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Topics: Digital Marketing, Website Design

The 8 Web Design Commandments That Will Deliver a Heavenly Website

Posted by StellaPop on May 30, 2019 7:57:00 AM

Good web design makes for a user experience that's appealing, intuitive and engaging. It's the difference between a site that converts and one that doesn't. With 88% of users refusing to return to a site after a poor experience, building a site that meets today's web design standards is a must.  

Here are the 8 web design commandments that should never be broken. 

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Topics: Website Design

Print and Online Media: Two Sides of the Same Ad Coin

Posted by StellaPop on May 29, 2019 10:20:59 AM

What's black and white and read all over? A newspaper. Bada-ching. While that joke may never get old, newspapers have aged quite a bit over the years. Still, even though media has evolved from its print days, its soul remains the same. 

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Topics: Digital Marketing, Website Design

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