the best creative ideas ever

So you and your website have been through a lot. Ol' Faithful has been around since you landed that key client, hired your first employees, and started your newsletter. It's treated you well, but maybe, just maybe, it's time to move on.

Look, we know it's easy to get attached to your website. Especially if it's still sending traffic and sales your way. But sometimes, we stick with a good thing long after it's time to move on - often due to sentimentality, inertia, or even uncertainty about what's next.

In May 2020, Google announced that if sites wanted a ranking boost, they needed to meet its freshly rolled-out Web Core Vitals. The announcement gave site admins and marketing teams a year to get on top of things, but guess what? Yep, a whole year has passed, and that time is here.

When making a sale, your customers need to know who you are. Nobody buys your product or service when they can’t find you. And in today’s world, this means visibility. Your customers need to find you online. Sure, it’s worthwhile to have a physical storefront. But—especially in the post-COVID world—most of our interactions are taking place online. This goes for business transactions as well.

Creating an amazing homepage is both an art and an exercise in self-discipline. When you are first setting up a website, it can feel like your homepage is just sitting there like a blank canvas, waiting for you to fill it with “all the things” that make your business the bee's knees. 

Rookie mistake, friends. 

Marketing isn’t a cakewalk! It can be a real slog at times, and you might wonder if all your hard work is really making a difference. Plus, all these new ways to market… it’s not like the old days where you just stuff some mailers, lick envelopes, and say a few Hail Mary’s! 

When you launched your business, one of the first things you probably did was spin up a website. Though it's served you well since then, we're willing to bet that it's chugging on a little slow these days - and maybe developed the digital equivalent of a few leaks. If you want an online presence that can help you swim with the apex predators in your industry, it's time to upgrade from the digital equivalent of a dinghy to a boat with all the bells and whistles. Or, to paraphrase Roy Schneider's famous Jaws line, you're gonna need a bigger website.

Having a powerful personal brand not only opens up new professional opportunities, but it can also give the brands you work for - or with - a boost. But your brand is only as powerful as how visible it is. And these days, brand visibility is closely linked to your online presence. This is why it's vital to ensure that your personal branding strategy includes an on-brand, authoritative website for easy perusal by potential clients, collaborators, investors, or members of the media. 

This COVID-19 thing is putting a monkey wrench in all the plans for businesses everywhere. For that reason alone, it’s important to keep your website updated regularly to reflect the most current situation. Things are changing quickly these days, and while it might feel like a hassle to constantly update your site with new information, in the long run, it will only help your business succeed and stay afloat during these uncertain times. Below are a few tips to help you stay current with your website.

So you've reached that point: You can no longer stand your current website and something must change. It's redesign time. Redesigning a website is no small undertaking, and there's a number of things to consider throughout the process.

Here are eight things to keep the top of mind as you embark upon your website redesign journey.

If you know anything about the internet and marketing your business online, you probably know of or have heard of landing pages. Essentially, a landing page is a web page created so you can drive targeted traffic to it, using various methods like FB or Google ads, banner ads, marketing emails and more.

SEO, or search engine optimization, is the science of making sure that your website shows up when people are searching for terms related to who you do and what you are. We've all seen the stats that show that no one scrolls through more than a page of search engine results. That's why it's a must to rank as highly as possible for your chosen keywords.

Whitespace. Loved by designers, and loved to be filled by website owners. Though you may not realize it, blank space can actually be a good thing for a website. Kind of like the best friend you didn’t realize you missed until you don’t have them anymore.

Having a business website that’s mobile-ready and user-friendly is crucial to being competitive in the digital marketplace. New facts verify the dominance of mobile usage each day. Worldwide 1.2 billion people access email, view websites, engage in social media and make purchases all from their smartphones or tablets. Not convinced? These seven reasons will do the trick.

It’s a law of nature and business. In a constantly changing world, your company must adapt and evolve, or be left behind. This has never been truer when considering the Internet. It’s where business is done today. Here’s a few statistics that may astound you: