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The Guide to Understanding Google Web Core Vitals and Your Business Website

Posted by StellaPop on Mar 24, 2021 6:45:00 AM

In May 2020, Google announced that if sites wanted a ranking boost, they needed to meet its freshly rolled-out Web Core Vitals. The announcement gave site admins and marketing teams a year to get on top of things, but guess what? Yep, a whole year has passed, and that time is here.

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Topics: Website, Digital Marketing, Website Design

Visibility Is Key: Three Simple Tools to Help Search Engines Discover Your Website

Posted by StellaPop on Jan 28, 2021 12:37:46 PM

When making a sale, your customers need to know who you are. Nobody buys your product or service when they can’t find you. And in today’s world, this means visibility. Your customers need to find you online. Sure, it’s worthwhile to have a physical storefront. But—especially in the post-COVID world—most of our interactions are taking place online. This goes for business transactions as well.

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Topics: Website, Digital Marketing, Website Design

Building a Better Homepage, “Like Woah”

Posted by StellaPop on Jan 25, 2021 3:25:33 PM

Creating an amazing homepage is both an art and an exercise in self-discipline. When you are first setting up a website, it can feel like your homepage is just sitting there like a blank canvas, waiting for you to fill it with “all the things” that make your business the bee's knees. 

Rookie mistake, friends. 

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Topics: Design, Website, Website Design

Boosting Web Traffic with Social Media is the Bees Knees and Saves Trees

Posted by StellaPop on Oct 8, 2020 2:19:39 PM

Marketing isn’t a cakewalk! It can be a real slog at times, and you might wonder if all your hard work is really making a difference. Plus, all these new ways to market… it’s not like the old days where you just stuff some mailers, lick envelopes, and say a few Hail Mary’s! 

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Topics: Social Media, Website, Digital Marketing

You’re Gonna Need the Biggest-Baddest Website: How to Shark-Proof Your Website

Posted by StellaPop on Aug 25, 2020 12:39:12 PM

When you launched your business, one of the first things you probably did was spin up a website. Though it's served you well since then, we're willing to bet that it's chugging on a little slow these days - and maybe developed the digital equivalent of a few leaks. If you want an online presence that can help you swim with the apex predators in your industry, it's time to upgrade from the digital equivalent of a dinghy to a boat with all the bells and whistles. Or, to paraphrase Roy Schneider's famous Jaws line, you're gonna need a bigger website.

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Topics: Website, Website Design, Sharkapalooza

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