Marketing isn’t a cakewalk! It can be a real slog at times, and you might wonder if all your hard work is really making a difference. Plus, all these new ways to market… it’s not like the old days where you just stuff some mailers, lick envelopes, and say a few Hail Mary’s!
Boosting Web Traffic with Social Media is the Bees Knees and Saves Trees
Topics: Social Media, Website, Digital Marketing
You’re Gonna Need the Biggest-Baddest Website: How to Shark-Proof Your Website
When you launched your business, one of the first things you probably did was spin up a website. Though it's served you well since then, we're willing to bet that it's chugging on a little slow these days - and maybe developed the digital equivalent of a few leaks. If you want an online presence that can help you swim with the apex predators in your industry, it's time to upgrade from the digital equivalent of a dinghy to a boat with all the bells and whistles. Or, to paraphrase Roy Schneider's famous Jaws line, you're gonna need a bigger website.
Topics: Website, Website Design, Sharkapalooza
Having a powerful personal brand not only opens up new professional opportunities, but it can also give the brands you work for - or with - a boost. But your brand is only as powerful as how visible it is. And these days, brand visibility is closely linked to your online presence. This is why it's vital to ensure that your personal branding strategy includes an on-brand, authoritative website for easy perusal by potential clients, collaborators, investors, or members of the media.
Topics: Branding, Website, CEO Series
Times They Are a Changin’ and Why Your Website Should Too
This COVID-19 thing is putting a monkey wrench in all the plans for businesses everywhere. For that reason alone, it’s important to keep your website updated regularly to reflect the most current situation. Things are changing quickly these days, and while it might feel like a hassle to constantly update your site with new information, in the long run, it will only help your business succeed and stay afloat during these uncertain times. Below are a few tips to help you stay current with your website.
Topics: Website, Website Design
8 Things to Keep in Mind When Redesigning Your Website
So you've reached that point: You can no longer stand your current website and something must change. It's redesign time. Redesigning a website is no small undertaking, and there's a number of things to consider throughout the process.
Here are eight things to keep the top of mind as you embark upon your website redesign journey.
Topics: Website