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the best creative ideas ever

Create better strategies and tactics and build a better brand.

How To Take Polished Photos of Commercial Real Estate Properties

Posted by Brian Wilson on Mar 15, 2018 7:15:00 AM

When it comes to frustrations, we know that commercial real estate brokers and firms have limited time and resources to create well-composed photos. We get it. They come to us often with questions about the best way to photograph their space to appeal to their target audience.

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Topics: Visual Identity

Great Brands Don't Convey: They Evoke

Posted by Brian Wilson on Feb 1, 2018 9:16:24 AM

Great brands evoke something in consumers. When consumers feel something about a brand, they're more engaged, more loyal, and more likely to take action.

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Topics: Branding, Visual Identity

Less Is The New More 

Posted by Brian Wilson on Jan 16, 2018 6:47:00 AM

Simplifying your brand is like decluttering your house. You know it's going to be good for you, but like that awesome kitchen gadget you bought on late night TV maybe you really will use one day. Here's our advice for kitchen gadgets and cluttered brands: if in doubt, throw it out.

Our clients are often completely on board with simplification until it comes to pulling the trigger. Sometimes they're worried about brand equity with an old style, communicating their offerings, not showcasing every little detail or being heard with less. Simplifying your brand may seem like a risk, but it's actually the best investment you'll ever make. Here's why. 

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Topics: Branding, Design, Visual Identity

To The Point: Brands That Keep It Simple

Posted by Brian Wilson on Jan 9, 2018 12:46:38 PM

Simplicity arises from understanding. Simple brands aren't unfinished or unsophisticated. They're brands with absolute clarity of purpose.

Simple branding evokes rather than describes. It inspires rather than convinces. It's stripped-back, iconic and authentic. And it's linked with brand success.

Once you go simple, you never go back. Let's take a look at some of the places simplicity is taking over.

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Topics: Branding, Design, Visual Identity

What Is Visual Brand Identity?

Posted by Brian Wilson on Jun 6, 2017 9:57:00 AM

How your brand looks, matters.

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Topics: Branding, Creative, Design, Visual Identity

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