<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=W66Dp1IW1d1070" style="display:none" height="1" width="1" alt="">

the best creative ideas ever

Create better strategies and tactics and build a better brand.

The Business Value of Design

Posted by StellaPop on Mar 20, 2020 8:00:00 AM

Design isn't just about creating things that look good. It's about solving a problem in an appealing, functional way. And according to McKinsey's recent report The Business Value of Design, it's a good business idea. Their research indicates that businesses that invest in design thinking are twice as successful as those who don't.

The challenge, however, is in being able to demonstrate the value of design. While many designers and companies are aware of the ROI that great design brings, selling it to consumers - or even to higher ups - isn't always so easy. 

Read More

Topics: Creative, Design, Visual Identity

How To Take Polished Photos of Commercial Real Estate Properties

Posted by Brian Wilson on Mar 15, 2018 7:15:00 AM

When it comes to frustrations, we know that commercial real estate brokers and firms have limited time and resources to create well-composed photos. We get it. They come to us often with questions about the best way to photograph their space to appeal to their target audience.

Read More

Topics: Visual Identity

Great Brands Don't Convey: They Evoke

Posted by Brian Wilson on Feb 1, 2018 9:16:24 AM

Great brands evoke something in consumers. When consumers feel something about a brand, they're more engaged, more loyal, and more likely to take action.

Read More

Topics: Branding, Visual Identity

Less Is The New More 

Posted by Brian Wilson on Jan 16, 2018 6:47:00 AM

Simplifying your brand is like decluttering your house. You know it's going to be good for you, but like that awesome kitchen gadget you bought on late night TV maybe you really will use one day. Here's our advice for kitchen gadgets and cluttered brands: if in doubt, throw it out.

Our clients are often completely on board with simplification until it comes to pulling the trigger. Sometimes they're worried about brand equity with an old style, communicating their offerings, not showcasing every little detail or being heard with less. Simplifying your brand may seem like a risk, but it's actually the best investment you'll ever make. Here's why. 

Read More

Topics: Branding, Design, Visual Identity

To The Point: Brands That Keep It Simple

Posted by Brian Wilson on Jan 9, 2018 12:46:38 PM

Simplicity arises from understanding. Simple brands aren't unfinished or unsophisticated. They're brands with absolute clarity of purpose.

Simple branding evokes rather than describes. It inspires rather than convinces. It's stripped-back, iconic and authentic. And it's linked with brand success.

Once you go simple, you never go back. Let's take a look at some of the places simplicity is taking over.

Read More

Topics: Branding, Design, Visual Identity

What Is Visual Brand Identity?

Posted by Brian Wilson on Jun 6, 2017 9:57:00 AM

How your brand looks, matters.

Read More

Topics: Branding, Creative, Design, Visual Identity


This here is the home base for CEOs, founders, owners and C-Suite executives to discover useful and timely information on a variety of topics, including:

    • Business Management
    • Branding + Design
    • Social Media Marketing
    • Workplace Services
    • HR  

Check back weekly to catch any updates, or subscribe above for a little pop in your inbox. 

Visua lBrand Identity Checklist
HR Onboarding Checklist