the style and appearance of printed matter.
the art or procedure of arranging type or processing data and printing from it.
As a designer, I spend a lot of time choosing the perfect type face for brands for established corporations. The reality is they all require a well thought out typeface strategy for their marketing collateral to evoke a certain brand look and feel.
So in the spirit of Halloween here are my top scary bad fonts to absolutely put to rest, and scary good fonts to consider when creating any type of collateral for your brand. For fun we tied these fonts (both good and bad) into Halloween rhymes.
Here are some of the best and worst fonts for branding...