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Social Media Embassies: How to Build Them

Posted by StellaPop on May 22, 2019 8:42:48 AM

Social media is a powerful tool to expand your reach, strengthen your brand, and build relationships. And if you think of your website as a country, then you could argue that your social media channels are your embassies – the outposts you have in other communities to communicate about your company.

So how do you make sure you're fully leveraging your embassies? Take a look at the tips below to make your social media presence all it can be.

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Topics: Social Media, Digital Marketing

Engaging Social Media: How to Create a Rabid Community

Posted by StellaPop on May 1, 2019 7:58:00 AM

Let’s face it. Social media isn’t going anywhere. Neither is the internet.

So, it just makes good business sense to learn how to utilize one of the most powerful tools at our disposal in this new era of marketing and branding. While it may seem like a footnote for many busy business owners, neglecting your social media presence and failing to build a community around your loyal clients and customers is setting you up for failure over the long-term. Remember that the people you connect with online aren’t just “online.”

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Topics: Social Media, Digital Marketing

Gone Are The Days When Social Media Sites Were “Merely Social Networks.”

Posted by StellaPop on Mar 12, 2019 9:44:40 AM

Gone are the days when social media was “merely social.” In today’s landscape, social media is now just another form of advertising, similar in many respects to traditional media. It’s a pay-to-play system, one that requires money to gain traction and to build a targeted audience. That’s not to say you can’t still build an audience organically, but it is probably about a gazillion times harder than it used to be. (Yes, we checked. Gazillion is a statistic.)

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Topics: Social Media, Digital Marketing

10 Ways to Engage Your Target Audience on Social Media

Posted by StellaPop on Dec 12, 2018 8:41:57 AM

Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content).

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Topics: Social Media, Digital Marketing

Social Media: It’s a Touchpoint Not a Sales Channel

Posted by StellaPop on Nov 20, 2018 2:22:10 PM

A touchpoint, in its most basic of definitions, is a point of contact between your business and your customers, clients, or audience. There is an opportunity with every touchpoint to either strengthen your brand relationship with your customer or weaken it. It all boils down to how you approach it. 

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Topics: Social Media


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