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Gone Are The Days When Social Media Sites Were “Merely Social Networks.”

Posted by StellaPop on Mar 12, 2019 9:44:40 AM

Gone are the days when social media was “merely social.” In today’s landscape, social media is now just another form of advertising, similar in many respects to traditional media. It’s a pay-to-play system, one that requires money to gain traction and to build a targeted audience. That’s not to say you can’t still build an audience organically, but it is probably about a gazillion times harder than it used to be. (Yes, we checked. Gazillion is a statistic.)

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Topics: Social Media, Digital Marketing

10 Ways to Engage Your Target Audience on Social Media

Posted by StellaPop on Dec 12, 2018 8:41:57 AM

Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content).

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Topics: Social Media, Digital Marketing

Social Media: It’s a Touchpoint Not a Sales Channel

Posted by StellaPop on Nov 20, 2018 2:22:10 PM

A touchpoint, in its most basic of definitions, is a point of contact between your business and your customers, clients, or audience. There is an opportunity with every touchpoint to either strengthen your brand relationship with your customer or weaken it. It all boils down to how you approach it. 

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Topics: Social Media

Breaking the Internet: How to Write The Perfect Tweet

Posted by StellaPop on Nov 8, 2018 11:33:01 AM

Twitter is all about doing a lot with a little. Even with its recently doubled character count, brevity is the name of the game. The most successful Twitter brands are the ones that deliver their message in a way that's sharp, focused and valuable.

And the stakes are high. A poor tweet game means your feed will sink into oblivion - or worse, become a meme for all the wrong reasons. Getting it right builds reach, trust and brand equity.

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Topics: Social Media

A Social Media Marketer's Quick Guide to Facebook Ads

Posted by Michael S OGrady on Oct 2, 2018 8:00:00 AM

Compared to Google AdWords, Facebook Advertising ranks as the reigning champ. You can advertise with them for mere pennies on the dollar, which means you can pimp out your products or services not only effectively, but cost-efficiently too.

Provided, of course, you’ve gleaned a bit of know-how and aren’t flying blind. To really see returns you can bank on, we strongly suggest using the Facebook Ads Manager to run your campaigns.

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Topics: Social Media, Digital Marketing


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