Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content).
A touchpoint, in its most basic of definitions, is a point of contact between your business and your customers, clients, or audience. There is an opportunity with every touchpoint to either strengthen your brand relationship with your customer or weaken it. It all boils down to how you approach it.
Topics: Social Media
Twitter is all about doing a lot with a little. Even with its recently doubled character count, brevity is the name of the game. The most successful Twitter brands are the ones that deliver their message in a way that's sharp, focused and valuable.
And the stakes are high. A poor tweet game means your feed will sink into oblivion - or worse, become a meme for all the wrong reasons. Getting it right builds reach, trust and brand equity.
Topics: Social Media
Compared to Google AdWords, Facebook Advertising ranks as the reigning champ. You can advertise with them for mere pennies on the dollar, which means you can pimp out your products or services not only effectively, but cost-efficiently too.
Provided, of course, you’ve gleaned a bit of know-how and aren’t flying blind. To really see returns you can bank on, we strongly suggest using the Facebook Ads Manager to run your campaigns.
With a massive 95% of millennials following a brand on social media, it's no wonder that it's the golden child of today's marketers. Social media marketing is an affordable, low-barrier way to build your brand and reach your audience - an active, engaged audience that wants to hear from you.
But while some brands are great at garnering likes, shares and follows, they're not necessarily managing to convert that interest into leads or sales. Too often users either stay in their social media silos or head to your site...and bounce.