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Why You Shouldn’t Buy Instagram Followers

Posted by StellaPop on Jul 22, 2021 9:50:00 AM

Instagram has over 1 billion members. That makes it one of the most important social media platforms in the world. So, it’s no surprise many brands and businesses are looking to increase their number of followers on the site. The question, however, is: How does a business significantly increase its follower count?

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Topics: Social Media, Digital Marketing

What is Cancel Culture and Why You Should Care?

Posted by StellaPop on Jul 13, 2021 10:13:00 AM

Hop on any social media platform these days and the hashtag #Cancel____ (fill in the blank with a brand, a celeb, or a movement) is sure to be trending about someone or something. In today’s modern culture, canceling is the new boycotting, only it’s a lot more vicious and toxic. 

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Topics: Branding, Social Media

Caption This: Accessibility on Social Media, and Why it Matters

Posted by StellaPop on Jun 29, 2021 6:45:00 AM

Everyone deserves fair and equitable access to the web and social media. Everyone from the US Government to Google to disability advocates agree on the importance of making sure that online experiences are inclusive, enjoyable, and accessible for all. If your website or social media accounts have been slacking on accessibility, it's time to up your game to ensure that your online spaces are welcoming to all.

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Topics: Social Media, Digital Marketing

Avoid Social Media Gimmicks for Long-term Growth

Posted by StellaPop on Jun 15, 2021 6:45:00 AM

Social Media is a constantly evolving space. It’s hard to keep up with the trends, algorithms, and updates within each app. It’s also hard to keep growing your following, increase engagement, and feel connected to your community. 

So what is the key to long-term growth? 

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Topics: Social Media, Digital Marketing

Understanding and Improving Social Media Customer Service

Posted by StellaPop on Jun 2, 2021 1:10:37 PM

Meeting your customer where they are at has arguably never been easier. The average person in 2020 spent 145 minutes a day on social media. This may not be great news for mental health, but it’s pretty good news for marketers locating their customers. 

In addition to spending time online, there are 1 billion messages exchanged between people and businesses every month on Facebook Messenger, and 70% of people expect to message businesses more in the future for customer service questions. As customer expectations increase for businesses' interaction on social media, it’s essential to review your operations.

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Topics: Social Media, Marketing, Digital Marketing

How to Drive Sales with Instagram Shopping

Posted by StellaPop on May 18, 2021 6:45:00 AM

With 1 billion monthly users, Instagram is no longer an “optional” social media platform for your business. It’s now a necessity—especially if you have products or food to sell. With the latest shopping and food delivery options on the Gram, you can both leverage the power of social media and the convenience of online shopping.

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Topics: Social Media, Digital Marketing

Data Gold Mines: Making the Most Out of Your Business's Social Data

Posted by StellaPop on May 5, 2021 9:46:32 AM

Nowadays, the world is truly like a global village. Most people––voluntarily!––share a ton of personal information through social media. Granted, such habits could pose some safety risks. However, it may also have benefits. Intrigued? Keep reading, friends. 

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Topics: Social Media, Digital Marketing

Do More With Social Media And Become a Market Leader

Posted by StellaPop on Mar 10, 2021 6:45:00 AM

When brands talk about social, it's mostly from a communications and marketing perspective. Which posts translate into the most likes? How much content should you create to meet your engagement metrics? Are you visible on all the right channels?

But social offers way more possibilities than ticking off some KPIs in your marketing budget (although those matters too!). Social media has grown to become a massive ecosystem where all of your existing and prospective customers hang out and talk about their interests and concerns, giving you a ton of opportunities to make sure your brand is delivering exactly what the market needs.

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Topics: Social Media, Marketing, Digital Marketing

Boosting Web Traffic with Social Media is the Bees Knees and Saves Trees

Posted by StellaPop on Oct 8, 2020 2:19:39 PM

Marketing isn’t a cakewalk! It can be a real slog at times, and you might wonder if all your hard work is really making a difference. Plus, all these new ways to market… it’s not like the old days where you just stuff some mailers, lick envelopes, and say a few Hail Mary’s! 

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Topics: Social Media, Website, Digital Marketing

Keeping an Ear to the Ground With Social Listening

Posted by StellaPop on Sep 23, 2020 6:45:00 AM

Social media is bursting with opinions; many of them shared in the 6,000 tweets we send a second. But Twitter barely scratches the social media opinion-sharing iceberg. About 500,000 of us browse Instagram every day, and when we're not doing that, we're watching 1 billion hours worth of YouTube videos. That doesn't even count all the commenting, sharing, hashtagging, and tagging what we're doing across the half dozen social platforms we're active on. To put it bluntly, social media is where all the important conversations are happening. And it's vital that your brand makes an effort to hear and respond to what users are saying about you, your industry, or your competitors.

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Topics: Social Media, Marketing, Digital Marketing

Brand Ambassadors are the Buff and Beautiful Lifeguards That are Always on Duty

Posted by StellaPop on Aug 26, 2020 9:29:45 AM

“Fish are friends, not food.” 

The famous line from Disney’s Finding Nemo comes from a great white shark named Bruce. He’s befriended Nemo, a tiny clownfish. An unlikely partnership, but Bruce has done wonders for sharks, now they suddenly have an ally, making us wonder– are all sharks bad? Maybe they’re friendly?

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Topics: Social Media, Marketing, Sharkapalooza

Today's Lesson: How Teachers are the Ultimate Marketers

Posted by StellaPop on May 5, 2020 7:00:00 AM

May 4-8 is Teacher Appreciation Week, which has us reflecting on all the wisdom our teachers imparted on us during our school days - and continue to as they oversee our homeschooling efforts during these testing COVID times. In fact, we'd love to give a shout-out to every one of the nation's smart, dedicated, savvy teachers. Because teachers aren't just the great unsung heroes of our society. They're also one of our biggest inspirations as marketers. Here are just some of the ways that's true.

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Topics: Social Media, Marketing

What Your Brand Should be Doing on Social Media Right Now

Posted by StellaPop on Apr 22, 2020 6:45:00 AM

With almost all workplace activity has shifted online, and social media engagement way up, keeping your brand active on social is more vital than ever. With that said, brands need to ensure that their approach to social considers the impact of coronavirus on how we live and work - and is sensitive to that at all times.

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Topics: Social Media, Digital Marketing

Why Your Brand Should be on Social Media Right Now

Posted by StellaPop on Apr 21, 2020 7:00:00 AM

If your business is shuttered or facing reduced interest due to the impact of COVID-19, your social media presence may be the last thing on your mind. But now, more than ever, your social media presence matters. That's because social media engagement is spiking across almost all platforms. TikTok and Snapchat usage are up 47% and 18.5%, respectively, with Twitter, Facebook, and Instagram all seeing an increase in interest of about 15%.

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Topics: Social Media, Digital Marketing

7 Reasons Why Government Contractors Need a Robust Social Media Marketing Strategy

Posted by StellaPop on Mar 10, 2020 10:39:20 AM

Despite the pervasiveness of social media, it can still be daunting for some businesses to fully leverage it for marketing purposes. This can be especially true for government contractors. But no matter how intimidating, the benefits of social media marketing can't — and shouldn't — be ignored.

Let's look at some key reasons why social media should play a key role in any government contractor's marketing strategy.

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Topics: Social Media, Digital Marketing

Use it or Lose it: How to Drive Top-Flight User-Generated Content

Posted by StellaPop on Oct 29, 2019 7:43:00 AM

Content marketing is king, but especially when the right people are creating it. In today's media landscape, those people are users. In fact, both brands and consumers agree that user-generated content (UGC) is more influential than those created by brands. The reason? UGC is authentic, engaging and helps humanize brands. It's created by fans who want to give brands a boost.

UGC runs the whole gamut of media: blog posts, pictures, videos, Tweets, testimonials, reviews, and customer feedback. The possibilities for brands are huge, but too often brands fall short when it comes to fostering this content.

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Topics: Social Media, Digital Marketing

3 Visual Trends to Enhance Your Social Feeds

Posted by StellaPop on Oct 2, 2019 7:59:00 AM

With everyone and their brother using social media these days, standing out can be a challenge. If you want your business to be noticed on sites like Instagram, Twitter, and Facebook, you'll want to mix it up and stay on top of the latest trends.

Below are three ways to liven up your feeds and keep your audience engaged.

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Topics: Social Media, Digital Marketing

Instagram Marketing Best Practices for Businesses

Posted by StellaPop on Aug 29, 2019 7:50:00 AM

When you think of Instagram, what comes to mind? Puppies? Brunch pics? Perfectly composed selfies? While this is all accurate, The Gram can actually be a powerful marketing tool for businesses. And yes, animals and food can be part of your strategy, but there's a whole lot more to consider. 

Before You Start Posting

Outline your intentions
As is the case with any marketing initiative, you'll first want to sit down and set some goals. Ask yourself what you're trying to achieve with Instagram – do you want more sales? Engagement? Awareness? Followers? Setting goals is important because it informs the content you publish on Instagram.

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Topics: Social Media

8 Key Steps to Winning Government Contracts With Social Media Marketing

Posted by StellaPop on Jul 10, 2019 11:55:43 AM

In the big world of government contracting, many contractors are beginning to realize the necessity of social media marketing in getting attention, messaging, and building relationships with government decision makers. If you haven't already built a strong system of communication tools, including a robust social media strategy, now is the time to get going.

Here are eight steps to getting started:

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Topics: Social Media, Digital Marketing

Digital Marketing KPIs: Quality vs. Quantity

Posted by StellaPop on Jul 10, 2019 7:50:00 AM

Establishing and evaluating metrics for your business campaigns require a solid understanding of the differences between quality and quantity. The debate is age-old. Is it better to have a ton of web traffic and eyes, or better to have less traffic and eyes, but more sales and conversions? Some camps will tell you quantity is always better, whereas others believe quality is paramount. After all, isn’t the sale the whole point? Well, yes, and no.

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Topics: Social Media, Marketing, Digital Marketing

8 Ways to Create Shareable Social Content

Posted by StellaPop on Jun 5, 2019 7:34:00 AM

Everyone wants their content to go viral. It's the dream! But is that something you can really do on purpose? Maybe, maybe not. But one thing is for sure: If you want your content to be shared, there are several strategies you can employ.

Keep in mind that just because you have high traffic to your website, blog, or social media channel doesn't mean that your content is actually being shared. And sharing should be a top goal, as it immediately amplifies your audience – for free.

Below are eight ways to pump up the shareability of your content.

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Topics: Social Media, Digital Marketing

Social Media Embassies: How to Build Them

Posted by StellaPop on May 22, 2019 8:42:48 AM

Social media is a powerful tool to expand your reach, strengthen your brand, and build relationships. And if you think of your website as a country, then you could argue that your social media channels are your embassies – the outposts you have in other communities to communicate about your company.

So how do you make sure you're fully leveraging your embassies? Take a look at the tips below to make your social media presence all it can be.

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Topics: Social Media, Digital Marketing

Engaging Social Media: How to Create a Rabid Community

Posted by StellaPop on May 1, 2019 7:58:00 AM

Let’s face it. Social media isn’t going anywhere. Neither is the internet.

So, it just makes good business sense to learn how to utilize one of the most powerful tools at our disposal in this new era of marketing and branding. While it may seem like a footnote for many busy business owners, neglecting your social media presence and failing to build a community around your loyal clients and customers is setting you up for failure over the long-term. Remember that the people you connect with online aren’t just “online.”

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Topics: Social Media, Digital Marketing

Gone Are The Days When Social Media Sites Were “Merely Social Networks.”

Posted by StellaPop on Mar 12, 2019 9:44:40 AM

Gone are the days when social media was “merely social.” In today’s landscape, social media is now just another form of advertising, similar in many respects to traditional media. It’s a pay-to-play system, one that requires money to gain traction and to build a targeted audience. That’s not to say you can’t still build an audience organically, but it is probably about a gazillion times harder than it used to be. (Yes, we checked. Gazillion is a statistic.)

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Topics: Social Media, Digital Marketing

10 Ways to Engage Your Target Audience on Social Media

Posted by StellaPop on Dec 12, 2018 8:41:57 AM

Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content).

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Topics: Social Media, Digital Marketing

Social Media: It’s a Touchpoint Not a Sales Channel

Posted by StellaPop on Nov 20, 2018 2:22:10 PM

A touchpoint, in its most basic of definitions, is a point of contact between your business and your customers, clients, or audience. There is an opportunity with every touchpoint to either strengthen your brand relationship with your customer or weaken it. It all boils down to how you approach it. 

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Topics: Social Media

Breaking the Internet: How to Write The Perfect Tweet

Posted by StellaPop on Nov 8, 2018 11:33:01 AM

Twitter is all about doing a lot with a little. Even with its recently doubled character count, brevity is the name of the game. The most successful Twitter brands are the ones that deliver their message in a way that's sharp, focused and valuable.

And the stakes are high. A poor tweet game means your feed will sink into oblivion - or worse, become a meme for all the wrong reasons. Getting it right builds reach, trust and brand equity.

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Topics: Social Media

A Social Media Marketer's Quick Guide to Facebook Ads

Posted by Michael S OGrady on Oct 2, 2018 8:00:00 AM

Compared to Google AdWords, Facebook Advertising ranks as the reigning champ. You can advertise with them for mere pennies on the dollar, which means you can pimp out your products or services not only effectively, but cost-efficiently too.

Provided, of course, you’ve gleaned a bit of know-how and aren’t flying blind. To really see returns you can bank on, we strongly suggest using the Facebook Ads Manager to run your campaigns.

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Topics: Social Media, Digital Marketing

How to Get Your Social Traffic into Your Sales Funnel

Posted by Michael S OGrady on Sep 11, 2018 8:43:22 AM

With a massive 95% of millennials following a brand on social media, it's no wonder that it's the golden child of today's marketers. Social media marketing is an affordable, low-barrier way to build your brand and reach your audience - an active, engaged audience that wants to hear from you. 

 

But while some brands are great at garnering likes, shares and follows, they're not necessarily managing to convert that interest into leads or sales. Too often users either stay in their social media silos or head to your site...and bounce. 

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Topics: Social Media, Digital Marketing

How to Optimize Your LinkedIn Profile

Posted by Rachel Thomas on Jul 27, 2018 1:49:06 PM

Opti ­– wait for it – mization! As social media has grown to become one of the top places to reach your audience, we've had to adapt our business strategies. The "build it and they will come" method is no longer enough. 

One of the go-to strategies used by individuals and businesses alike, is social media optimization. Simply put, optimizing means fully updating and populating your profile in order to maximize visibility to your target audience. 

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Topics: Social Media, Digital Marketing

How to Build Buzz Around An Event or Product Launch

Posted by Rachel Thomas on Jun 19, 2018 8:06:00 AM

Have you ever planned an amazing event and yet nobody seemed to know about it? When you're planning an event or launching a new product, you don't want to feel like the kid who excitedly anticipated his birthday party to have no one show up. If this has happened to you and your business, don't give up! It's time to try a new approach and create some buzz!

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Topics: Social Media, Creative, Marketing

The Topsy Turvy Reality of This Twitter Policy Change-Up

Posted by Michael S OGrady on Mar 22, 2018 7:46:00 AM

What a week it's been in social media marketing land! While you were distracted by the goings-on at Facebook, Twitter (albeit not for unrelated reasons) has been busy updating its policy and making changes to its algorithm

The changes are part of Twitter's Information Quality improvement efforts, which have in the past included things like its Quality Filter. The new updates aim to reduce spam by flagging tweets posted across multiple accounts.

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Topics: Social Media

How To Find Your LinkedIn SSI Score

Posted by Michael S OGrady on Feb 13, 2018 2:08:21 PM

If you’re anyone who has a job, owns a company or is about to step foot into the working world, it’s important that you have your LinkedIn profile properly optimized and showing a significant amount of use through building connections, sharing content and perhaps even solidifying your voice in your industry where like-minded professionals are watching. Another tool that many do not know about is the LinkedIn Social Selling Index (SSI) Score.

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Topics: Social Media

The 5-Ingredient Recipe to Creating a Kickass Instagram Story

Posted by StellaPop on Jan 25, 2018 8:45:00 AM

Instagram stories are a great way to add a human interest element to your brand or personal brand accounts. Now, keep in mind, Instagram isn’t for everyone. The audience that hangs out on this platform is typically between the ages of 25-34. If that’s your target market then you’re in the right place.

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Topics: Social Media

Facebook Returns To Roots: What Businesses Can Do Moving Forward

Posted by StellaPop on Jan 12, 2018 4:47:31 PM


We all know the four Ps of marketing: product, pricing, place and promotion but there’s one more I’d like to add to the list: pivot.

In seven years as a social media marketer I’ve learned that pivoting is part of the gig. To succeed in the digital space you have to be comfortable with change and learn to expect it. There’s no point freaking out over Facebook layout changes or ad policies. All you can do is accept those changes – or better yet, predict them by looking ahead.

On January 11, 2018, Mark Zuckerberg dropped a big ol’ doozy on digital marketers and businesses who use Facebook to reach their ideal audiences. Facebook is returning to its roots. The news feed will now prioritize the personal experience, users can expect to see more content from friends and family rather than from digital publishers and businesses. I believe Facebook called it "interpersonal or relational content."

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Topics: Social Media

How To Handle Negative Comments On Social Media

Posted by StellaPop on Nov 30, 2017 7:19:00 AM

Often clients will ask me how to handle negative comments on social media. The answer: Embrace them. 

Why? Because a negative comment is an opportunity to set the record straight. It also is an opportunity to engage with your customers in a place where they maybe didn't think you were watching. 

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Topics: Social Media

How to Use Social Media for Commercial Real Estate

Posted by StellaPop on Nov 28, 2017 8:14:00 AM

Real estate marketing is all about selling a lifestyle. It's about helping buyers see themselves living or working in a particular space — or showing investors how others can. Properties are sold by showcasing an experience and aligning it with a prospective buyer's goals, aspirations and specific needs or requirements. 

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Topics: Social Media

Facebook’s New 'Fake News' Algorithm Killing Your Click-Through?

Posted by StellaPop on Oct 12, 2017 10:01:00 AM

In recent months Facebook has come under scrutiny over how the platform is being used to share “fake news”. To help combat the dissemination of misleading or unverified information, the social media giant has disabled editing of link previews.

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Topics: Social Media

A Social Media Audit is Not Scary, But Necessary

Posted by StellaPop on Oct 3, 2017 2:01:00 PM

It’s important to know where you are in order to know where you’re going, wouldn’t you agree? The same goes for social media. In order to make any kind of progress, it’s vital to know where your strengths and weaknesses lie in order to make the necessary pivots and plans to achieve desired results. First, do you know what results you’re looking for? This is step one to social media success even before you create your very first piece of content.

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Topics: Social Media

Facebook Cracks the Whip on Advertising Policies

Posted by StellaPop on Sep 5, 2017 6:56:00 AM

In July 2017, Facebook dropped the gauntlet on thousands of advertisers to not just tweak their advertisements, but also the landing page your audience is sent to after the link has been clicked within your ad. Here’s a quick rundown of what you need to know before launching your next Facebook ad campaign.

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Topics: Social Media

Here’s Why Social Media Is Just Like A Birthday Party

Posted by StellaPop on Aug 8, 2017 12:29:00 PM
The RSVPs have been received, the decorations are up, the DJ is in position, and the cake is ready to be eaten. You’ve been planning this birthday party for months, but a few things need to happen so the party will be memorable. 
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Topics: Social Media, Marketing

Taking Control of Your Brand Voice and 'Going Live' On Facebook — 5 Key Takeaways

Posted by Michael S OGrady on May 24, 2017 1:22:29 PM

I had the incredible opportunity to network, learn and strategize for a few days in Orlando with some of the brightest in the digital marketing world. It was my first time attending Social Boom!, a conference dedicated to bringing some of the world’s top social media and digital marketers in one room to learn, strategize and explore how to grow businesses to the next level in social communication. The conference was spearheaded by Kim Garst and her incredible team at Boom Social. 

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Topics: Social Media, Marketing

How to Measure What Matters: Stop, Drop & Roll Out Your Social Media KPIs

Posted by Michael S OGrady on May 22, 2017 5:50:17 PM

Ever feel like your social media just isn’t sticking? Or even worse, your social media isn’t generating the results and dollar bills you think it should? Do you know what you want your social media to be doing for you? We’re talking ROI here, which newsflash: is more than just follower count, reach, and overall engagement. It's money!

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Topics: Social Media, Marketing

The Art of Hashtag Discovery

Posted by StellaPop on Mar 28, 2017 10:03:00 AM

The secret sauce lies in the OG (original gangster) method from Twitter-ers: You know, the hashtag — also once known as a number or pound sign. Oh, the good ol' days. But this little ol' symbol is a gamechanger for yoursocial media marketing strategy.
So, of course, you engage with people on the network and at times it does seem like a game, however, you must remain authentic when liking a photo and commenting (yes, more than just an emoji is best). Yeah... yeah... but get to the point, but why do they work?
Hashtags work because they allow you to connect your content with a bigger picture, a bigger network, a bigger theme that your desired audience and network are already using, making your photos (and therefore your brand) easier to find.
Let’s see this magic at work. Navigate to the "search" section of your Instagram app. Here you can search for any topic that you’re interested in and find other people who are posting about this topic. Note: The search doesn’t have to be a hashtag outright.

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Topics: Social Media, Marketing

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