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Use it or Lose it: How to Drive Top-Flight User-Generated Content

Posted by StellaPop on Oct 29, 2019 7:43:00 AM

Content marketing is king, but especially when the right people are creating it. In today's media landscape, those people are users. In fact, both brands and consumers agree that user-generated content (UGC) is more influential than those created by brands. The reason? UGC is authentic, engaging and helps humanize brands. It's created by fans who want to give brands a boost.

UGC runs the whole gamut of media: blog posts, pictures, videos, Tweets, testimonials, reviews, and customer feedback. The possibilities for brands are huge, but too often brands fall short when it comes to fostering this content.

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Topics: Social Media, Digital Marketing

3 Visual Trends to Enhance Your Social Feeds

Posted by StellaPop on Oct 2, 2019 7:59:00 AM

With everyone and their brother using social media these days, standing out can be a challenge. If you want your business to be noticed on sites like Instagram, Twitter, and Facebook, you'll want to mix it up and stay on top of the latest trends.

Below are three ways to liven up your feeds and keep your audience engaged.

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Topics: Social Media, Digital Marketing

Instagram Marketing Best Practices for Businesses

Posted by StellaPop on Aug 29, 2019 7:50:00 AM

When you think of Instagram, what comes to mind? Puppies? Brunch pics? Perfectly composed selfies? While this is all accurate, The Gram can actually be a powerful marketing tool for businesses. And yes, animals and food can be part of your strategy, but there's a whole lot more to consider. 

Before You Start Posting

Outline your intentions
As is the case with any marketing initiative, you'll first want to sit down and set some goals. Ask yourself what you're trying to achieve with Instagram – do you want more sales? Engagement? Awareness? Followers? Setting goals is important because it informs the content you publish on Instagram.

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Topics: Social Media

8 Key Steps to Winning Government Contracts With Social Media Marketing

Posted by StellaPop on Jul 10, 2019 11:55:43 AM

In the big world of government contracting, many contractors are beginning to realize the necessity of social media marketing in getting attention, messaging, and building relationships with government decision makers. If you haven't already built a strong system of communication tools, including a robust social media strategy, now is the time to get going.

Here are eight steps to getting started:

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Topics: Social Media, Digital Marketing

Digital Marketing KPIs: Quality vs. Quantity

Posted by StellaPop on Jul 10, 2019 7:50:00 AM

Establishing and evaluating metrics for your business campaigns require a solid understanding of the differences between quality and quantity. The debate is age-old. Is it better to have a ton of web traffic and eyes, or better to have less traffic and eyes, but more sales and conversions? Some camps will tell you quantity is always better, whereas others believe quality is paramount. After all, isn’t the sale the whole point? Well, yes, and no.

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Topics: Social Media, Marketing, Digital Marketing

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