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8 Key Steps to Winning Government Contracts With Social Media Marketing

Posted by StellaPop on Jul 10, 2019 11:55:43 AM

In the big world of government contracting, many contractors are beginning to realize the necessity of social media marketing in getting attention, messaging, and building relationships with government decision makers. If you haven't already built a strong system of communication tools, including a robust social media strategy, now is the time to get going.

Here are eight steps to getting started:

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Topics: Social Media, Digital Marketing

Digital Marketing KPIs: Quality vs. Quantity

Posted by StellaPop on Jul 10, 2019 7:50:00 AM

Establishing and evaluating metrics for your business campaigns require a solid understanding of the differences between quality and quantity. The debate is age-old. Is it better to have a ton of web traffic and eyes, or better to have less traffic and eyes, but more sales and conversions? Some camps will tell you quantity is always better, whereas others believe quality is paramount. After all, isn’t the sale the whole point? Well, yes, and no.

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Topics: Social Media, Marketing, Digital Marketing

8 Ways to Create Shareable Social Content

Posted by StellaPop on Jun 5, 2019 7:34:00 AM

Everyone wants their content to go viral. It's the dream! But is that something you can really do on purpose? Maybe, maybe not. But one thing is for sure: If you want your content to be shared, there are several strategies you can employ.

Keep in mind that just because you have high traffic to your website, blog, or social media channel doesn't mean that your content is actually being shared. And sharing should be a top goal, as it immediately amplifies your audience – for free.

Below are eight ways to pump up the shareability of your content.

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Topics: Social Media, Digital Marketing

Social Media Embassies: How to Build Them

Posted by StellaPop on May 22, 2019 8:42:48 AM

Social media is a powerful tool to expand your reach, strengthen your brand, and build relationships. And if you think of your website as a country, then you could argue that your social media channels are your embassies – the outposts you have in other communities to communicate about your company.

So how do you make sure you're fully leveraging your embassies? Take a look at the tips below to make your social media presence all it can be.

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Topics: Social Media, Digital Marketing

Engaging Social Media: How to Create a Rabid Community

Posted by StellaPop on May 1, 2019 7:58:00 AM

Let’s face it. Social media isn’t going anywhere. Neither is the internet.

So, it just makes good business sense to learn how to utilize one of the most powerful tools at our disposal in this new era of marketing and branding. While it may seem like a footnote for many busy business owners, neglecting your social media presence and failing to build a community around your loyal clients and customers is setting you up for failure over the long-term. Remember that the people you connect with online aren’t just “online.”

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Topics: Social Media, Digital Marketing

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