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Do More With Social Media And Become a Market Leader

Posted by StellaPop on Mar 10, 2021 6:45:00 AM

When brands talk about social, it's mostly from a communications and marketing perspective. Which posts translate into the most likes? How much content should you create to meet your engagement metrics? Are you visible on all the right channels?

But social offers way more possibilities than ticking off some KPIs in your marketing budget (although those matters too!). Social media has grown to become a massive ecosystem where all of your existing and prospective customers hang out and talk about their interests and concerns, giving you a ton of opportunities to make sure your brand is delivering exactly what the market needs.

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Topics: Social Media, Marketing, Digital Marketing

Boosting Web Traffic with Social Media is the Bees Knees and Saves Trees

Posted by StellaPop on Oct 8, 2020 2:19:39 PM

Marketing isn’t a cakewalk! It can be a real slog at times, and you might wonder if all your hard work is really making a difference. Plus, all these new ways to market… it’s not like the old days where you just stuff some mailers, lick envelopes, and say a few Hail Mary’s! 

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Topics: Social Media, Website, Digital Marketing

Keeping an Ear to the Ground With Social Listening

Posted by StellaPop on Sep 23, 2020 6:45:00 AM

Social media is bursting with opinions; many of them shared in the 6,000 tweets we send a second. But Twitter barely scratches the social media opinion-sharing iceberg. About 500,000 of us browse Instagram every day, and when we're not doing that, we're watching 1 billion hours worth of YouTube videos. That doesn't even count all the commenting, sharing, hashtagging, and tagging what we're doing across the half dozen social platforms we're active on. To put it bluntly, social media is where all the important conversations are happening. And it's vital that your brand makes an effort to hear and respond to what users are saying about you, your industry, or your competitors.

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Topics: Social Media, Marketing, Digital Marketing

Brand Ambassadors are the Buff and Beautiful Lifeguards That are Always on Duty

Posted by StellaPop on Aug 26, 2020 9:29:45 AM

“Fish are friends, not food.” 

The famous line from Disney’s Finding Nemo comes from a great white shark named Bruce. He’s befriended Nemo, a tiny clownfish. An unlikely partnership, but Bruce has done wonders for sharks, now they suddenly have an ally, making us wonder– are all sharks bad? Maybe they’re friendly?

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Topics: Social Media, Marketing, Sharkapalooza

Today's Lesson: How Teachers are the Ultimate Marketers

Posted by StellaPop on May 5, 2020 7:00:00 AM

May 4-8 is Teacher Appreciation Week, which has us reflecting on all the wisdom our teachers imparted on us during our school days - and continue to as they oversee our homeschooling efforts during these testing COVID times. In fact, we'd love to give a shout-out to every one of the nation's smart, dedicated, savvy teachers. Because teachers aren't just the great unsung heroes of our society. They're also one of our biggest inspirations as marketers. Here are just some of the ways that's true.

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Topics: Social Media, Marketing

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