Social media is bursting with opinions; many of them shared in the 6,000 tweets we send a second. But Twitter barely scratches the social media opinion-sharing iceberg. About 500,000 of us browse Instagram every day, and when we're not doing that, we're watching 1 billion hours worth of YouTube videos. That doesn't even count all the commenting, sharing, hashtagging, and tagging what we're doing across the half dozen social platforms we're active on. To put it bluntly, social media is where all the important conversations are happening. And it's vital that your brand makes an effort to hear and respond to what users are saying about you, your industry, or your competitors.
“Fish are friends, not food.”
The famous line from Disney’s Finding Nemo comes from a great white shark named Bruce. He’s befriended Nemo, a tiny clownfish. An unlikely partnership, but Bruce has done wonders for sharks, now they suddenly have an ally, making us wonder– are all sharks bad? Maybe they’re friendly?
May 4-8 is Teacher Appreciation Week, which has us reflecting on all the wisdom our teachers imparted on us during our school days - and continue to as they oversee our homeschooling efforts during these testing COVID times. In fact, we'd love to give a shout-out to every one of the nation's smart, dedicated, savvy teachers. Because teachers aren't just the great unsung heroes of our society. They're also one of our biggest inspirations as marketers. Here are just some of the ways that's true.
With almost all workplace activity has shifted online, and social media engagement way up, keeping your brand active on social is more vital than ever. With that said, brands need to ensure that their approach to social considers the impact of coronavirus on how we live and work - and is sensitive to that at all times.
If your business is shuttered or facing reduced interest due to the impact of COVID-19, your social media presence may be the last thing on your mind. But now, more than ever, your social media presence matters. That's because social media engagement is spiking across almost all platforms. TikTok and Snapchat usage are up 47% and 18.5%, respectively, with Twitter, Facebook, and Instagram all seeing an increase in interest of about 15%.