May 4-8 is Teacher Appreciation Week, which has us reflecting on all the wisdom our teachers imparted on us during our school days - and continue to as they oversee our homeschooling efforts during these testing COVID times. In fact, we'd love to give a shout-out to every one of the nation's smart, dedicated, savvy teachers. Because teachers aren't just the great unsung heroes of our society. They're also one of our biggest inspirations as marketers. Here are just some of the ways that's true.
With almost all workplace activity has shifted online, and social media engagement way up, keeping your brand active on social is more vital than ever. With that said, brands need to ensure that their approach to social considers the impact of coronavirus on how we live and work - and is sensitive to that at all times.
If your business is shuttered or facing reduced interest due to the impact of COVID-19, your social media presence may be the last thing on your mind. But now, more than ever, your social media presence matters. That's because social media engagement is spiking across almost all platforms. TikTok and Snapchat usage are up 47% and 18.5%, respectively, with Twitter, Facebook, and Instagram all seeing an increase in interest of about 15%.
Despite the pervasiveness of social media, it can still be daunting for some businesses to fully leverage it for marketing purposes. This can be especially true for government contractors. But no matter how intimidating, the benefits of social media marketing can't — and shouldn't — be ignored.
Let's look at some key reasons why social media should play a key role in any government contractor's marketing strategy.
Content marketing is king, but especially when the right people are creating it. In today's media landscape, those people are users. In fact, both brands and consumers agree that user-generated content (UGC) is more influential than those created by brands. The reason? UGC is authentic, engaging and helps humanize brands. It's created by fans who want to give brands a boost.
UGC runs the whole gamut of media: blog posts, pictures, videos, Tweets, testimonials, reviews, and customer feedback. The possibilities for brands are huge, but too often brands fall short when it comes to fostering this content.