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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Rollin’ in the Deep: How to Build a Killer Brand Partnership

Posted by StellaPop on Aug 28, 2020 6:45:00 AM

In life, and in business, you can only get so far when you go it alone. Even sharks, those fearsome creatures of the deep, have developed a mutually beneficial relationship with a species of fish called the remora, which swims alongside - or even attaches itself to - the shark—both species benefit. The remoras get transportation and a free meal, while the sharks enjoy free grooming.

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Topics: Branding, Marketing, Sharkapalooza

Brand Ambassadors are the Buff and Beautiful Lifeguards That are Always on Duty

Posted by StellaPop on Aug 26, 2020 9:29:45 AM

“Fish are friends, not food.” 

The famous line from Disney’s Finding Nemo comes from a great white shark named Bruce. He’s befriended Nemo, a tiny clownfish. An unlikely partnership, but Bruce has done wonders for sharks, now they suddenly have an ally, making us wonder– are all sharks bad? Maybe they’re friendly?

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Topics: Social Media, Marketing, Sharkapalooza

You’re Gonna Need the Biggest-Baddest Website: How to Shark-Proof Your Website

Posted by StellaPop on Aug 25, 2020 12:39:12 PM

When you launched your business, one of the first things you probably did was spin up a website. Though it's served you well since then, we're willing to bet that it's chugging on a little slow these days - and maybe developed the digital equivalent of a few leaks. If you want an online presence that can help you swim with the apex predators in your industry, it's time to upgrade from the digital equivalent of a dinghy to a boat with all the bells and whistles. Or, to paraphrase Roy Schneider's famous Jaws line, you're gonna need a bigger website.

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Topics: Website, Website Design, Sharkapalooza

Create a Killer Marketing Strategy to Devour Your Competition

Posted by StellaPop on Aug 19, 2020 8:00:00 AM

Everyone loves killer creative. But creative on its own can only do so much. Having no end game in mind when crafting your creative results in lost conversions, missed opportunities, and tactics whose impact you just can't verify. No shark sets off into prey-filled waters without a plan, and neither should you. Here's why your company needs a strategic marketing plan - and how to build one. 

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Topics: Sharkapalooza

Make Waves with Branding Stunts for Your Business

Posted by StellaPop on Aug 18, 2020 8:00:00 AM

Stealthy, sneaky, and all about the ambush, sharks rely on catching their prey unawares. As marketers, we see something familiar in those sharktastic tactics. They way sharks hunt has a lot in common with guerilla marketing, a kind of surprising, unconventional marketing that pops up out of nowhere and sticks in your mind. No wonder Discovery's Shark Week is so big on the idea. 

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Topics: Branding, Marketing, Sharkapalooza

Feeding Frenzy: How to Build Engagement When Launching a Marketing Campaign?

Posted by StellaPop on Aug 17, 2020 9:47:10 AM

Whether you’re a fan of Discovery Channel’s Shark Week or not, we can most likely agree on one thing– it’s a highly anticipated event! For over three decades, they’ve attracted millions of viewers, and each year people come back for more. But aside from the amazing content produced, what contributes to Shark Week’s success? Marketing. Taking inspiration from Shark Week, let’s dive in (pun intended) to understanding how to build excitement with your marketing.

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Topics: Marketing, Digital Marketing, Sharkapalooza

Shark-eting: Marketing Lessons Learned from Shark Week

Posted by StellaPop on Aug 11, 2020 11:17:02 AM

Shark Week, the Discovery Channel's week-long celebration of the ocean's most fearsome, toothsome creatures, has been racking up record views since 1987. Each year, millions of viewers tune in to check out these silent killers from the safety of their television set or mobile device, with the show has become such a phenomenon that it's inspired countless ads and plenty of Twitter #trendingtopics. 

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Topics: Marketing, Sharkapalooza


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