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Create better strategies and tactics and build a better brand.

Ahoy Matey: Standing Out in a Sea of Brand Sameness

Posted by StellaPop on Mar 5, 2021 6:45:00 AM

One is not like the other—at least that’s how it should be when it comes to your brand. Unfortunately, many brands appear to simply be echoing the landscape around them, virtually drowning themselves in a sea of “not that different.” 

We get it, it can be tough to differentiate yourself and your brand when the internet has essentially leveled the playing field for everyone, big and small. You have to crawl and drag yourself from the pit of the deep to make yourself heard above all the noise. No small feat! 

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Topics: Branding, Creative, Marketing

The Power of Geoframing to Strengthen Your Digital Marketing

Posted by StellaPop on Mar 3, 2021 11:31:47 AM

Are you sometimes amazed at how accurately you're targeted by ads—especially ads that pop up, say, for a store you're currently in? Of course, we all know that's no mistake. Marketers are getting savvier by the day in how they serve you ads and offers. And what's making that even easier? Geoframing.

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Topics: Marketing, Digital Marketing

Connectedness: The Art and Science of Emotional Engagement

Posted by StellaPop on Feb 24, 2021 9:22:51 AM

As marketers and advertisers, we aim to create successful campaigns and motivate our target audience to take action. We analyze data, look at market research, and dive deep into how consumers or clients make decisions. 

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Topics: Marketing, Digital Marketing

Speak Your Customer's Love Language to Build A Brand They Love

Posted by StellaPop on Feb 12, 2021 6:45:00 AM

If you want your brand to be loved, you've to remember your brand-customer relationship is a RELATIONSHIP. Customer loyalty and trust don't just come out of nowhere. Just like your personal relationships aren't guaranteed without a little work. Thus, we can apply The 5 Love Languages: The Secret to Love that Lasts, albeit creatively, to how your approach connecting with your customers. 

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Topics: Branding, Marketing

Stays in Vegas: Prevent Customers from Becoming One-Night Stands

Posted by StellaPop on Feb 9, 2021 6:45:00 AM

No matter how you slice it, catering your business to appeal to repeat customers just makes sense. Though one-offs or “one-night stands” can be fine and infuse some necessary capital into your business during a slow period, ultimately, it’s more costly and less efficient for you to chase after new customers day in and day out. 

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Topics: Marketing, Digital Marketing


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