Today's brands bridge the digital and the physical in a complexity of ways. You interact with customers in-person or in-store, through social media, via your website and through physical assets such as packaging or marketing collateral.
Do you know your audience as well as you should? Unfortunately, not taking the time to research your market is one of the most common mistakes brands make, and it’s one of the biggest factors that can help turn any campaign from a sizzling dud into a star.
More content marketing has become something of a business mantra over the past ten years, but how do you know if the content you’re producing is doing your brand any good? Clicks can be deceptive, and sales don’t always mean long-term revenue.
Studies show that 33% of B2B marketers and 41% of B2C marketers have no idea how to measure their content marketing efforts effectively. If you’re wondering whether your efforts are hitting the mark, here are a few simple tips to help you measure its worth of your business publishing efforts.
Everyone loves a shiny new lead. It's easy to be tempted by new possibilities and unintentionally neglect the customers or prospects already on your database.
But the old saying goes, a bird in the hand is worth two in the bush. Don't let your pursuit of growth impact your existing customer base.
After all, you've already spent time and effort courting them. And they've responded by paying attention, signing up or even paying for your product or service. You want them to stay engaged and loyal to your brand - and continue to buy your solutions.
Increasing retention by just 5% can boost revenues by up to 95%. Why the huge figure? It's much cheaper and easier to hold on to existing clients than it is to find new ones.
To run a successful business, a strategy for data analytics is a must. Analyzing data is how savvy leaders collect information, wring it out, and extract quality, timely, actionable intel they can then use to run their business better. Thankfully, in the era of smartphones, access to personal data about customers has never been more abundant or more accessible to obtain. We are living in a new economy, and data is the driving force behind every successful brand making waves today.