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Create better strategies and tactics and build a better brand.

Up Your Marketing Campaign Game: Get Emotional, Not Rational (Part 1)

Posted by StellaPop on Apr 19, 2019 9:54:58 AM

For many years, marketing and advertising have used rationality behind their advertising campaigns. After all, it just makes sense. The reasoning is that if you hit people with enough information about features and give them a cool USP (unique selling point), logic will prevail. The consumer will digest all the facts and data, realize your brand offers exactly what they’re looking for, and make a perfectly rational buying decision. Except erm… no. That’s rarely what happens.

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Topics: Branding, Marketing, Digital Marketing

Why Every Brand Should be a Publishing Company

Posted by StellaPop on Apr 11, 2019 8:17:00 AM

Content marketing is on another rise in popularity and has been for quite a while now. If you’re a business or a brand, chances are, you’re doing a lot of it as a way to promote your brand, without actually promoting it.

This means that now more than ever, your brand is part business, part publishing company. Blogs are the new norm for many businesses, with pressure to publish engaging content that search engines love on a regular basis.

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Topics: Marketing, Digital Marketing

Brand Strategy vs. Content Marketing Strategy

Posted by StellaPop on Apr 2, 2019 8:03:00 AM

This is not a case of tomayto , tomahto

With all the marketing, branding and advertising jargon out there today, it's easy to get confused. You've probably heard a lot about the importance of a brand strategy as well as the hot topic of content marketing. But what's the difference? We are here to tell you and help you understand how they work together to strengthen your brand.

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Topics: Branding, Marketing

How to Present Your Prized Creative Work to Your Client

Posted by StellaPop on Feb 13, 2019 8:31:38 AM

You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.

Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.

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Topics: Creative, Design, Marketing

Two is Better than One: Creating a Successful Brand Partnership

Posted by StellaPop on Jan 30, 2019 8:06:27 AM

Brand partnerships that work don’t happen by accident. They are born of thoughtful collaboration, strategic thinking and a realistic vision shared by both parties. 

When done right, brand partnerships can have the power to elevate both brands. But, you can't force a connection. There's gotta be a spark. You want to have common ground with the other brand, but not so much common ground that you're competing with each other.

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Topics: Branding, Marketing

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