It happens to the best of us: you spend all that time and effort growing your business, and suddenly you've outgrown your brand. Maybe you've refocused your service offering. Perhaps you've narrowed in on a new audience. Maybe you're doing everything right - but your competitors are doing it better. Or it could be that COVID-19 has got you rethinking who you are and what you stand for.
Click Here. Learn More. Buy Now. There are so many different ways to craft a call to action (CTA), but not all are created equal. And there's actually a lot more thought put into them than you might think. Many companies test and retest CTAs to come up with the ones that convert the most successfully.
Today's brands are expected to do more than simply sell products or services. Their audiences want them to stand behind particular ideals or beliefs, and to use their reach, clout, and resources to effect change in the world. And not just in the vague "help the planet" or "be kind" way that so many brands have relied on in the past. As the world has become more politicized and divided, and as income, class and racial disparities have become more evident, consumers want brands to openly and assertively stand behind the things that matter to them.
In a perfect world, you build it, and they come. But business owners (and marketers) know all too well life isn't as easy as that. It takes time for a customer to move from the notion that they might want to buy something to the step of actually buying it. Brands need to make an ongoing, dedicated effort to courting customers in order to make that coveted sale. Enter the marketing funnel.
From the Curiosity Rover to singing astronaut Chris Hadfield to the recent SpaceX launch, NASA is never far from our newsfeeds. And with a whopping 58.2M followers on IG, 37M followers on Twitter, and 22.5M likes on Facebook, it's a staple of our social media accounts as well. Let's take a look at what makes NASA an enduring, inspiring presence that the world wants to get behind - and how you can use those same ideas to launch your business into the stratosphere.