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Why Do People Love College Basketball and Playing Their Brackets Each Year?

Posted by Michael S OGrady on Mar 30, 2020 3:02:47 PM

I love college basketball, heck, I love all basketball, but I love the action and passion of college basketball most of all. I think one of the main drivers of our obsession lies in the marketing and advertising industry's focus on delivering content at an incredible pace, which delivers massive impressions and engagement.

America loves college basketball; the statistics are staggering with 11.3 million viewers on average over the last 22 years. College fans live-streamed a total of 80.7 million hours with a record viewership of 21.2 million for the championship game, which was a record. TV advertising spends from 2005 to 2015 were a total of $8,668,000, with 2015 coming in at $1,163,000. In 2015, the average cost of a 30-second spot was $1.55 million. Digital advertising spend by device in 2015 left smartphones & tablets getting $30.4 billion and desktops & laptops receiving $27.6 billion.

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Topics: Marketing, Digital Marketing

The Ins and Outs of Brand Positioning

Posted by StellaPop on Mar 25, 2020 7:45:00 AM

Brand positioning.

Maybe you’ve heard of it, maybe you haven’t. Boiled down into a nutshell, it’s the process of the tactics and strategies you use to position yourself a certain way in the minds of your customers. It’s the message and story you tell that reveals who you are as a company.

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Topics: Branding, Marketing

How to Approach your Corporate Crisis Communications

Posted by StellaPop on Mar 18, 2020 12:18:42 PM

The Novel Coronavirus is rapidly spreading around the world, sickening hundreds of thousands and killing thousands. On US shores, multiple states have declared a state of emergency due to the virus. In addition to its medical impact, we're also seeing an incredible economic one. Supply chains have been disrupted, the market is in free fall, major events are being canceled, and small businesses are struggling.  

The speed at which the virus has thrown our lives into upheaval shows just how important it is to have a corporate crisis response ready to go. Here's how to approach yours.

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Topics: Marketing, Digital Marketing

Attention Span 2.0 - Building a Stream Of Content Your Audience Will Be Starving to Consume

Posted by StellaPop on Mar 3, 2020 8:17:00 AM

Marketing metrics have moved beyond clicks and impressions and towards attention metrics. Attention metrics measure how a user is engaging with your content. Likes and shares are indicators of engagement; comments are an even better one. Then there are the micro indicators, such as scrolling, tilting a phone, swiping or completing/rewatching a video.

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Topics: Creative, Design, Marketing

The Branding and Marketing Game Plan for Every AI Business Leader

Posted by StellaPop on Feb 28, 2020 7:51:00 AM

Raise your hand if when AI entered the everyday home and workplace, all you could think about was Disney Channel's Smart House and the AI system overtaking the family and losing it? Or perhaps the 2001 movie AI that was just a little bit creepy? Anybody?

We've more than entered an age of AI where it doesn't just exist in the plot of sci-fi movies. People are using AI products and services in every part of their daily lives - both at home and at work. 

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Topics: Branding, Creative, Marketing


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