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Which Automated Email Campaigns Should Your Business Be Using?

Posted by StellaPop on Sep 18, 2019 8:10:00 AM

Despite the rise and success of social media, email campaigns are still a highly effective marketing tool. They give you a chance to reach your audiences based on where they are in the customer lifecycle, which is a key strategy to keep them engaged and coming back. Of course, you don't have the time to be manually pushing "send" on hundreds of emails every day. That's where email automation comes in.

Let's explore four key types of automated email campaigns you should be running.

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Topics: Marketing, Digital Marketing

Why Brand Marketing is Like Fixing a Broken Car

Posted by StellaPop on Sep 12, 2019 8:01:00 AM

Brand marketing is like a car: it's a handy tool that ticks along, getting you to where you need to be. You only realize how much you rely on it when it's out of action. Unfortunately, it's all too easy to set and forget your marketing approach, assuming that since it's working today it'll be working tomorrow. 

Like any vehicle, your marketing plan needs regular TLC. Just as you wouldn't want to forego your regular tuneups, you don't want to skip out on the care and maintenance of your marketing efforts. Sure, you might be able to get away with it in the short term, but sooner or later wear and tear will start to rear its ugly head. And the repair costs will pile up.

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Topics: Branding, Marketing

Bite-Sized: Market Your Business Like Shark Week

Posted by StellaPop on Sep 11, 2019 8:28:39 AM

In the last few months, how many Shark Week articles have you seen popping up? My guess is if you've been online, you've seen at least a whispering of Shark Week since about mid-July. 

From its first launch in 1988, Shark Week has been a hit. And in 2019 it seems to still be gaining momentum as it's adapted to new methods of marketing and technology. 

This year, Discovery Channel saw a 109.2% increase in their primetime TV ad impressions compared to the week before Shark Week (iSpot.tv). Then on Thursday (Aug 1st), a prime television slot, Discovery ranked three out of the top five rated shows with Monster Mako: Predator, Great White Kill Zone and Return to Shark Island (The Neilson Company).

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Topics: Marketing, Digital Marketing

What Challenge is Your Brand Marketing Solving?

Posted by StellaPop on Sep 10, 2019 7:56:00 AM

Being successful in business is all about solving problems, whether it's for your customers, staff or stakeholders. Every new proposal, plan or initiative should arise from an identified business need.

The same is true of marketing. It can be easy to think of marketing as a "fluffy" creative endeavor whose impact is difficult to quantify. But this is a misnomer. Good marketing is all about solving business problems.

Let's take a look at some of the business challenges that marketing can be used to address.

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Topics: Branding, Marketing

Where Eagles Fly: Boldly Brave and Bravely Creative!

Posted by StellaPop on Sep 4, 2019 7:57:00 AM

Bravery is quite the buzzword in marketing and advertising these days. People talk about being brave and fearless, but the reality is that bravery goes hand in hand with fear. To be brave actually means to step out into something, to take a risk, in spite of fear… not to take a risk with an absence of fear. If there’s no fear involved, is the step you’re taking really a risk? Probably not. Ergo, it’s probably not all that brave either. What are you afraid of?

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Topics: Creative, Marketing

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