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Create better strategies and tactics and build a better brand.

How Your Brand's Marketing is Akin to the Legs of a Stool

Posted by StellaPop on Nov 29, 2019 8:30:00 AM

Your brand's marketing mix is like the legs of a stool. Every leg is important. They all support the same thing and you need them all in order to hold it up. Your brand might not have all the same legs as another stool but it should definitely have more than one - you can't stand up a stool by relying on just one leg.

Let's go over some of the most valuable marketing 'legs'

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Topics: Marketing, Digital Marketing

Build It and They Will Come: Pharmacovigilance Marketing Can Help Your Business Compete with the Big Boys

Posted by StellaPop on Nov 14, 2019 7:57:00 AM

The pharmacovigilance industry is poised to grow into an $8 billion market by 2024. That’s a massive increase of over 10 percent since 2017. And that means two things. First, there’s money in this industry. And second, it's going to become more competitive.

And when there’s more competition, companies need to work harder to reach their audiences. That requires marketing. But it requires more and better marketing than what most companies are doing right now. Here's why your organization needs to up its game.

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Topics: Marketing, Digital Marketing

Why You Should Jump on the Podcast Bandwagon – and How to Do It

Posted by StellaPop on Nov 7, 2019 8:18:01 AM

You already do a lot to effectively market your company: You're on social media. You have a blog. You produce videos. Your email marketing program is humming along. But have you ever considered podcasting?

You might say this sounds like a difficult endeavor that would take too much time and resources. Besides, it's out of your comfort zone and you probably couldn't garner enough listeners to make it worth it. 

But to that, we say, not so fast! There are a number of reasons why podcasts are a powerful marketing tool and why they're not actually as daunting as you might think.

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Topics: Marketing, Digital Marketing

Fill'er Up! High-Octane Content Increases Prospect Engagement

Posted by StellaPop on Nov 5, 2019 7:52:00 AM

If you haven’t bothered developing a monthly content marketing strategy, we daresay, you’re behind in the times. However, you can’t just create content willy-nilly. There is no true success without a solid strategy, and strategy requires forethought, not mere execution. Without a strategy, creating content is a waste of time.

Creating a strategy to produce regular marketing content that engages and connects with your prospects is like making a plan to fill your car up with gas each week. Fail to fill, and you might find yourself stranded on the side of the road somewhere.

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Topics: Marketing, Digital Marketing

Which Automated Email Campaigns Should Your Business Be Using?

Posted by StellaPop on Sep 18, 2019 8:10:00 AM

Despite the rise and success of social media, email campaigns are still a highly effective marketing tool. They give you a chance to reach your audiences based on where they are in the customer lifecycle, which is a key strategy to keep them engaged and coming back. Of course, you don't have the time to be manually pushing "send" on hundreds of emails every day. That's where email automation comes in.

Let's explore four key types of automated email campaigns you should be running.

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Topics: Marketing, Digital Marketing

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