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Create better strategies and tactics and build a better brand.

Creativity and Collaboration: How to Develop a Creative Team Environment

Posted by StellaPop on Sep 16, 2020 6:45:00 AM

If you've spent any amount of time managing people, you've probably come to the conclusion that creative people are wired differently. While there may be the odd unicorn who is happy to abide by workflows and Excel spreadsheets, creatives are usually happiest in a less structured, regimented environment. Here's how to create an environment that lets your creative team thrive while also ensuring all that big picture thinking results in something real and tangible.

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Topics: Management Consulting, Creative, Leadership

New Creative Horizons: Minting a Fresh Role for the Chief Design Officer

Posted by StellaPop on Apr 30, 2020 7:15:00 AM

There’s no denying it anymore. A product that’s beautifully crafted and designed sells itself; no heavy lifting required. On the other hand, a poorly designed product can leave you dead in the water. If you value your bottom line, you cannot disvalue design. Just look around you at a few well-known brands.

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Topics: Creative, Design, Leadership

Design & Leadership: Two Peas in a Pod

Posted by Michael S OGrady on Sep 7, 2018 6:22:00 PM

Increasingly, the world's most innovative companies are being led by those with design experience. That's because great design isn't just about great-looking products: it's about solving problems and challenges in practical yet creative ways. 

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Topics: Creative, Design, Leadership

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