2020's Halloween festivities might be wrapping up, but we're already prepping our costumes, decorations, and content calendars for next year. Like the fiendish killers, fiends and foes who make the spooky season so great, we like to stay a step or two ahead of things, our industry included!
If we've learned anything from the horror films we've been watching this spooky season, it's that the best fictional killers are meticulous planners. If they want to come back for a second or maybe third installment of their franchise, they need to analyze their success rate, improve their methods and, of course, keep tabs on their victims.
As we inch closer to Halloween, we've got all things creepy and kooky on our minds. Among them? Necromancy. Fortunately, in our field, that has less to do with resurrecting dead bodies and more to do with bringing content back from the dead. Here's how and why to give your content a second lease on life.
As Halloween approaches, we're digging deeper into our analysis of humanity's darker side. Today we're going to take a look at what exactly it is that fascinates us about serial killers and why they linger in the collective memory. While we much prefer our content to be killer in the metaphoric sense, we can definitely learn something from the world's "rippers" - real or fictional.
Nothing is for everyone. Even Halloween isn't (although let's face it, the naysayers are wrong.) That same idea holds true for your content. To create truly killer content that gets inside your audience's brains and gives them a chill or two, you need to know who your audience is and how to capture their attention. We do this by fashioning audience personas.
As Halloween approaches, we're all embracing our inner spookiness. We want our decorations to induce gasps, our costumes to elicit screams, and our trick or treats to be utterly memorable. But it's not just on Halloween that we should be thinking about making a killer impression. Our brands should be striving to create content that's a total scream all year round. Here's how to create marketing content that will cause a shiver down your fans' spines - and that will give your bottom line a bump in the night.