If you know anything at all about marketing in today’s technological landscape, you probably already know that having an email list is imperative. There’s just no getting around that fact that most of the world today communicates through a screen.
Even more important is having an email list that’s engaged, with people that actually want to receive your emails. That’s no small feat in an era of too much information and inbox overwhelm. So how does one go about building such a holy grail of modern-day marketing? There are several ways actually and implementing a few of them at once will likely give you the best results.