Remember the "club fair" when you first started college, everyone with great enthusiasm signs up for way too many clubs but in the end only really joined one or two. Similarly, it's become an all too familiar occurrence, email inboxes brimming with newsletters we signed up to receive. The realization usually starts with a Monday morning inbox mess, and a when did I sign up for that moment?
Topics: Digital Marketing, Email Design
They can make or break an email campaign, because the subject line is the only thing—read that again—the only thing that prompts someone to open your email and read it. Unless it's an email from Grandma that you have to open, you'll look to the subject line to either pique your interest or trash it.
Topics: Digital Marketing, Email Design
How many times have you opened an email newsletter only to delete it two seconds later? Or even worse, just delete it without even clicking open — which you've done the past 10 times? It happens to all of us. But why? One reason is that the newsletter just isn't interesting enough to catch your attention. In our overly busy, exceedingly digital lives, we simply don't have time for cluttered, visually flat emails that don't immediately pique our interest.
Topics: Design, Email Design
