The pharmacovigilance industry is poised to grow into an $8 billion market by 2024. That’s a massive increase of over 10 percent since 2017. And that means two things. First, there’s money in this industry. And second, it's going to become more competitive.
And when there’s more competition, companies need to work harder to reach their audiences. That requires marketing. But it requires more and better marketing than what most companies are doing right now. Here's why your organization needs to up its game.