Are you sometimes amazed at how accurately you're targeted by ads—especially ads that pop up, say, for a store you're currently in? Of course, we all know that's no mistake. Marketers are getting savvier by the day in how they serve you ads and offers. And what's making that even easier? Geoframing.
As marketers and advertisers, we aim to create successful campaigns and motivate our target audience to take action. We analyze data, look at market research, and dive deep into how consumers or clients make decisions.
Everyone wants to be the next Apple or Nike. Or so they say. What they really mean is that they want to be as successful, as awe-inspiring and as beloved as Apple or Nike. Because these two brands are irresistible. They’re among just a handful of brands that have superfans – fans that line up for a new product launch or stay up late to watch a new demo.
No matter how you slice it, catering your business to appeal to repeat customers just makes sense. Though one-offs or “one-night stands” can be fine and infuse some necessary capital into your business during a slow period, ultimately, it’s more costly and less efficient for you to chase after new customers day in and day out.
It's hard for some of us to imagine a world without smartphones, the internet, and social media. Millennials and Generation Zers have always interacted with friends, family, followers, and even their favorite brands online.
Just like these two generations, there are also brands that are digitally native—meaning their business has only existed in the digital world, and their sales are almost entirely made online. Examples include Zappos, Casper, Bombas, and Warby Parker. On the flip side, you have legacy brick-and-mortar brands like Coke, Pepsi, Microsoft, and Nike that have existed for decades and have had to delve into the digital world to remain relevant.