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Up Your Marketing Campaign Game: Get Emotional, Not Rational (Part 1)

Posted by StellaPop on Apr 19, 2019 9:54:58 AM

For many years, marketing and advertising have used rationality behind their advertising campaigns. After all, it just makes sense. The reasoning is that if you hit people with enough information about features and give them a cool USP (unique selling point), logic will prevail. The consumer will digest all the facts and data, realize your brand offers exactly what they’re looking for, and make a perfectly rational buying decision. Except erm… no. That’s rarely what happens.

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Topics: Branding, Marketing, Digital Marketing

Why Every Brand Should be a Publishing Company

Posted by StellaPop on Apr 11, 2019 8:17:00 AM

Content marketing is on another rise in popularity and has been for quite a while now. If you’re a business or a brand, chances are, you’re doing a lot of it as a way to promote your brand, without actually promoting it.

This means that now more than ever, your brand is part business, part publishing company. Blogs are the new norm for many businesses, with pressure to publish engaging content that search engines love on a regular basis.

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Topics: Marketing, Digital Marketing

Are Email Click Bots Skewing Your Online Engagement Metrics?

Posted by StellaPop on Mar 20, 2019 10:20:31 AM

They very well could be.

If you are noticing a spike in your email click activity, and you don’t have a valid explanation for it, then you could be the victim of an email click bot. You may have heard of SPAM bots before, designed to collect or farm email addresses from the web, create lists, and spam people with unwanted emails. Bots are actually the source of quite a bit of traffic on the internet. It’s estimated that around 48% of web traffic originates from a bot, and they are far more sophisticated today than even a few years ago.

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Topics: Digital Marketing

Authentic is Right So Write for Humans, Not SEO

Posted by StellaPop on Mar 15, 2019 8:22:08 AM

The internet abounds with articles on how to write for SEO. Conventional wisdom says that search engine ranking is the only metric that matters. With a high ranking comes clicks, and with clicks come monetization and conversions. But writing for bots and SEO is hardly the way to optimize your content. There's little point in getting those clicks if your readers immediately bounce. After all, those bots may determine the rankings - but it's people who determine your success.

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Topics: Digital Marketing

Gone Are The Days When Social Media Sites Were “Merely Social Networks.”

Posted by StellaPop on Mar 12, 2019 9:44:40 AM

Gone are the days when social media was “merely social.” In today’s landscape, social media is now just another form of advertising, similar in many respects to traditional media. It’s a pay-to-play system, one that requires money to gain traction and to build a targeted audience. That’s not to say you can’t still build an audience organically, but it is probably about a gazillion times harder than it used to be. (Yes, we checked. Gazillion is a statistic.)

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Topics: Social Media, Digital Marketing

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