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In the era of social media and digital marketing, email lists may seem like an old-fashioned marketing strategy, but there’s no denying the results that occur when a budding brand or business successfully rolls out a stellar email marketing campaign.

Being able to target your audience by directing your copy straight into their inboxes is one of the fastest and easiest ways to get your point across.

If you’re venturing into the big bad world of online or b2b marketing, there’s no better way to start growing your business than developing a solid email strategy. And the secret to any great email campaign starts with developing and build a solid email list.

Everyone wants their content to go viral. It's the dream! But is that something you can really do on purpose? Maybe, maybe not. But one thing is for sure: If you want your content to be shared, there are several strategies you can employ.

Keep in mind that just because you have high traffic to your website, blog, or social media channel doesn't mean that your content is actually being shared. And sharing should be a top goal, as it immediately amplifies your audience – for free.

Below are eight ways to pump up the shareability of your content.

What's black and white and read all over? A newspaper. Bada-ching. While that joke may never get old, newspapers have aged quite a bit over the years. Still, even though media has evolved from its print days, its soul remains the same. 

Social media is a powerful tool to expand your reach, strengthen your brand, and build relationships. And if you think of your website as a country, then you could argue that your social media channels are your embassies – the outposts you have in other communities to communicate about your company.

So how do you make sure you're fully leveraging your embassies? Take a look at the tips below to make your social media presence all it can be.

Touchpoints play a vital role in the marketing strategy of any business. Properly leveraged, they're the key to taking a customer from the initial awareness stage all the way through to conversion. When you get touchpoints right, you can create customers who are more than loyal. They're obsessed with your brand and what you offer.