Social media is bursting with opinions; many of them shared in the 6,000 tweets we send a second. But Twitter barely scratches the social media opinion-sharing iceberg. About 500,000 of us browse Instagram every day, and when we're not doing that, we're watching 1 billion hours worth of YouTube videos. That doesn't even count all the commenting, sharing, hashtagging, and tagging what we're doing across the half dozen social platforms we're active on. To put it bluntly, social media is where all the important conversations are happening. And it's vital that your brand makes an effort to hear and respond to what users are saying about you, your industry, or your competitors.
There's no question that podcasts are popular, and the podcast listening demographic is on the rise, particularly during this Covid-19 pandemic. Podcasts are popular because they give listeners a way to consume information that doesn't require them to read or keep their eyes on a screen. They can simply tune in and listen, whether it's from their cell phone, their car on a long commute, working out, or catching up on household chores. In short, it's convenient!
Whether you’re a fan of Discovery Channel’s Shark Week or not, we can most likely agree on one thing– it’s a highly anticipated event! For over three decades, they’ve attracted millions of viewers, and each year people come back for more. But aside from the amazing content produced, what contributes to Shark Week’s success? Marketing. Taking inspiration from Shark Week, let’s dive in (pun intended) to understanding how to build excitement with your marketing.
Google My Business is the online equivalent of a phone book listing. It tells customers who you are, where to find you, what your opening hours are, and how to get in touch. But My Business goes well beyond the typical phone book advert. In addition to serving up the basics about your business, it can be configured with photos, menus or services lists, and FAQs.
Though we are living in trying times, and there are a lot of things that seem beyond the scope of our control, it’s more important than ever to focus on what we can control.