Click Here. Learn More. Buy Now. There are so many different ways to craft a call to action (CTA), but not all are created equal. And there's actually a lot more thought put into them than you might think. Many companies test and retest CTAs to come up with the ones that convert the most successfully.
It goes without saying that our event and professional development calendars are looking very different these days. All those in-person conferences, workshops, and classes are now taking place online, which means a tremendous shift in how they're delivered. Instructors and mediators are working hard to figure out how to create a community amongst remote participants - not to mention how to create a sense of hands-on immediacy in a virtual environment.
In a perfect world, you build it, and they come. But business owners (and marketers) know all too well life isn't as easy as that. It takes time for a customer to move from the notion that they might want to buy something to the step of actually buying it. Brands need to make an ongoing, dedicated effort to courting customers in order to make that coveted sale. Enter the marketing funnel.
From the Curiosity Rover to singing astronaut Chris Hadfield to the recent SpaceX launch, NASA is never far from our newsfeeds. And with a whopping 58.2M followers on IG, 37M followers on Twitter, and 22.5M likes on Facebook, it's a staple of our social media accounts as well. Let's take a look at what makes NASA an enduring, inspiring presence that the world wants to get behind - and how you can use those same ideas to launch your business into the stratosphere.
If you have a little more downtime on your hands than usual, or you're starting to prepare to open back up for business. Now's the time to knuckle down and get ahead on those marketing tasks that you don't usually have the time to attend to. The hard work you put in now will pay dividends when the country reopens for business.