As you browse the internet, you probably get annoyed by intrusive display ads. You might even ignore them completely. And you're not alone: A study found that 86% of consumers suffer from "banner blindness" – where they can't even recall the last banner ad they saw. And these days, a lot of people are going out of their way to avoid display ads by using ad blockers.
The new year is fast approaching, and we all know what that means: new year's resolutions. It's a time to reflect on the last 12 months and make new goals. But it doesn't all have to be about more gym time and fewer carbs — this is the perfect opportunity to step back and assess your marketing efforts.
As you take stock of your company's marketing practices, be honest. What's holding you back from improving your customer attraction, engagement, and conversion? What could you be doing better?
We have a few ideas for marketing goals to set in 2020.
Welcome to the digital age in which Google is the yellow pages, Facebook is your billboard on the highway and Youtube is our television.
For the consumer, these entities are all tools and points of access to anything and everything they want. For the business owner, these are the platforms in which you can reach your potential customer.
Your brand's marketing mix is like the legs of a stool. Every leg is important. They all support the same thing and you need them all in order to hold it up. Your brand might not have all the same legs as another stool but it should definitely have more than one - you can't stand up a stool by relying on just one leg.
Let's go over some of the most valuable marketing 'legs'
Are you struggling to generate new leads or garner first-time customers? If so, you might have a discoverability problem. What does that mean? Quite simply, people can't find you online and may not even know you exist.
Boosting your visibility is a critical component of increasing sales and growing your business, and there are a number of ways to go about it. Read on to learn how to improve your discoverability!
Topics: Digital Marketing