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Create better strategies and tactics and build a better brand.

Video Star Wannabe: How to Cook Up a Spicy Viral Short-Form Video

Posted by StellaPop on Nov 22, 2018 8:32:00 AM

Our attention spans are getting shorter, and so are our videos. Today, short-form videos are the secret to winning the attention of your fans - and their fans. And the social media titans know it. From Twitter to Instagram to Facebook, every major platform has rolled out short-form video functionality. Even Pinterest and LinkedIn are in on the game. 

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Topics: Digital Marketing

The Marketing Comeback Kid of 2018: The E-Newsletter

Posted by Michael S OGrady on Oct 24, 2018 8:14:00 AM

What's the Deal With E-Newsletters?

Remember the "club fair" when you first started college, everyone with great enthusiasm signs up for way too many clubs but in the end only really joined one or two. Similarly, it's become an all too familiar occurrence, email inboxes brimming with newsletters we signed up to receive. The realization usually starts with a Monday morning inbox mess, and a when did I sign up for that moment?

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Topics: Digital Marketing, Email Design

Make Your Marketing Sizzle: How To Create Landing Pages That Convert

Posted by Michael S OGrady on Oct 16, 2018 7:58:00 AM

If you know anything about the internet and marketing your business online, you probably know of or have heard of landing pages. Essentially, a landing page is a web page created so you can drive targeted traffic to it, using various methods like FB or Google ads, banner ads, marketing emails and more.

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Topics: Digital Marketing, Website

How to Effectively Measure the Worth of your Content Marketing Program

Posted by Michael S OGrady on Oct 9, 2018 7:59:00 AM

More content marketing has become something of a business mantra over the past ten years, but how do you know if the content you’re producing is doing your brand any good? Clicks can be deceptive, and sales don’t always mean long-term revenue.

Studies show that 33% of B2B marketers and 41% of B2C marketers have no idea how to measure their content marketing efforts effectively. If you’re wondering whether your efforts are hitting the mark, here are a few simple tips to help you measure its worth of your business publishing efforts.

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Topics: Digital Marketing, Marketing

A Social Media Marketer's Quick Guide to Facebook Ads

Posted by Michael S OGrady on Oct 2, 2018 8:00:00 AM

Compared to Google AdWords, Facebook Advertising ranks as the reigning champ. You can advertise with them for mere pennies on the dollar, which means you can pimp out your products or services not only effectively, but cost-efficiently too.

Provided, of course, you’ve gleaned a bit of know-how and aren’t flying blind. To really see returns you can bank on, we strongly suggest using the Facebook Ads Manager to run your campaigns.

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Topics: Digital Marketing, Social Media

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