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Google makes the rules and we live to follow them.

Below are 7 things to AVOID doing, so you can stay on Google’s good side and rank high in their search results.

1. Absolutely "no thin" content.

A common practice among site owners trying to manipulate search results is to create thousands of pages targeting a different keyword search term and having very little useful content for its visitor. If a webpage's content consists of a short paragraph of text with a search term used abundantly within the text, it's not very useful to a visitor and is not worthy of a good ranking.

A solid content calendar is critical to the success of your company's content marketing program. And there's no one better to prepare that content than your employees. They know the information your customers want to know, and what kind of questions are being asked of you. Blogging is also a great way to keep your employees on top of industry news and trends.

Unfortunately, actually getting your employees to write those blog posts can be like pulling teeth. Even assigning blog posts to specific employees often doesn't help. Too often they struggle with motivation, with structuring their posts, and with writing something that doesn't require multiple rounds of revisions.

If you know anything at all about marketing in today’s technological landscape, you probably already know that having an email list is imperative. There’s just no getting around that fact that most of the world today communicates through a screen.

Even more important is having an email list that’s engaged, with people that actually want to receive your emails. That’s no small feat in an era of too much information and inbox overwhelm. So how does one go about building such a holy grail of modern-day marketing? There are several ways actually and implementing a few of them at once will likely give you the best results.

While there are various studies looking to determine exactly how many hours a day the average person spends on their phone, they all draw a similar conclusion – around 3.5 to 4 hours. That's nearly a quarter of time spent awake, not to mention phones are usually the last thing we connect with before falling asleep. 

What does this mean for businesses? 

It means everything must be designed with mobile in mind. There's a very high chance that when your target market sees your website, e-newsletter, or digital advertisement, it will be from their phone or tablet. So from marketing strategies to user experience, to graphics, mobile design needs to be a priority.

Good news! This shocking amount of 'screen-time' = a massive opportunity for your business to shine and to connect – as long as you're thinking ahead and staying up to date on trends in the mobile design world.

Hey, Alexa/Siri/Google/Allegra/WhateverYourName Is! How do I get you to find my content?

AI assistants and smart speakers are growing rapidly in popularity. Currently, at least one in six Americans are using a smart speaker, and it's estimated that about 8 billion voice assistants will be in use by 2023. This means that people are starting to replace their traditional internet searches with voice search. In fact, Gartner predicts that 30% of web browsing sessions will be done without a screen by 2020.