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Build It and They Will Come: Pharmacovigilance Marketing Can Help Your Business Compete with the Big Boys

Posted by StellaPop on Nov 14, 2019 7:57:00 AM

The pharmacovigilance industry is poised to grow into an $8 billion market by 2024. That’s a massive increase of over 10 percent since 2017. And that means two things. First, there’s money in this industry. And second, it's going to become more competitive.

And when there’s more competition, companies need to work harder to reach their audiences. That requires marketing. But it requires more and better marketing than what most companies are doing right now. Here's why your organization needs to up its game.

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Topics: Marketing, Digital Marketing

Why You Should Jump on the Podcast Bandwagon – and How to Do It

Posted by StellaPop on Nov 7, 2019 8:18:01 AM

You already do a lot to effectively market your company: You're on social media. You have a blog. You produce videos. Your email marketing program is humming along. But have you ever considered podcasting?

You might say this sounds like a difficult endeavor that would take too much time and resources. Besides, it's out of your comfort zone and you probably couldn't garner enough listeners to make it worth it. 

But to that, we say, not so fast! There are a number of reasons why podcasts are a powerful marketing tool and why they're not actually as daunting as you might think.

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Topics: Marketing, Digital Marketing

Fill'er Up! High-Octane Content Increases Prospect Engagement

Posted by StellaPop on Nov 5, 2019 7:52:00 AM

If you haven’t bothered developing a monthly content marketing strategy, we daresay, you’re behind in the times. However, you can’t just create content willy-nilly. There is no true success without a solid strategy, and strategy requires forethought, not mere execution. Without a strategy, creating content is a waste of time.

Creating a strategy to produce regular marketing content that engages and connects with your prospects is like making a plan to fill your car up with gas each week. Fail to fill, and you might find yourself stranded on the side of the road somewhere.

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Topics: Marketing, Digital Marketing

Use it or Lose it: How to Drive Top-Flight User-Generated Content

Posted by StellaPop on Oct 29, 2019 7:43:00 AM

Content marketing is king, but especially when the right people are creating it. In today's media landscape, those people are users. In fact, both brands and consumers agree that user-generated content (UGC) is more influential than those created by brands. The reason? UGC is authentic, engaging and helps humanize brands. It's created by fans who want to give brands a boost.

UGC runs the whole gamut of media: blog posts, pictures, videos, Tweets, testimonials, reviews, and customer feedback. The possibilities for brands are huge, but too often brands fall short when it comes to fostering this content.

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Topics: Social Media, Digital Marketing

How to Improve Your Email Deliverability and Reputation

Posted by StellaPop on Oct 15, 2019 8:54:46 AM

Let's say you just crafted a perfect email to your customers. It's clever, exciting, and beautifully designed. But what if that email doesn't get delivered to 50 percent of your list? That's frustrating, to say the least.

But how could that happen? It could be that your email sender reputation isn't up to snuff. Let's explore the factors that can impact your email delivery rate and how to boost your chances to get those important messages into inboxes.

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Topics: Digital Marketing, Email Design

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