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Why Do People Love College Basketball and Playing Their Brackets Each Year?

Posted by Michael S OGrady on Mar 30, 2020 3:02:47 PM

I love college basketball, heck, I love all basketball, but I love the action and passion of college basketball most of all. I think one of the main drivers of our obsession lies in the marketing and advertising industry's focus on delivering content at an incredible pace, which delivers massive impressions and engagement.

America loves college basketball; the statistics are staggering with 11.3 million viewers on average over the last 22 years. College fans live-streamed a total of 80.7 million hours with a record viewership of 21.2 million for the championship game, which was a record. TV advertising spends from 2005 to 2015 were a total of $8,668,000, with 2015 coming in at $1,163,000. In 2015, the average cost of a 30-second spot was $1.55 million. Digital advertising spend by device in 2015 left smartphones & tablets getting $30.4 billion and desktops & laptops receiving $27.6 billion.

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Topics: Marketing, Digital Marketing

How to Approach your Corporate Crisis Communications

Posted by StellaPop on Mar 18, 2020 12:18:42 PM

The Novel Coronavirus is rapidly spreading around the world, sickening hundreds of thousands and killing thousands. On US shores, multiple states have declared a state of emergency due to the virus. In addition to its medical impact, we're also seeing an incredible economic one. Supply chains have been disrupted, the market is in free fall, major events are being canceled, and small businesses are struggling.  

The speed at which the virus has thrown our lives into upheaval shows just how important it is to have a corporate crisis response ready to go. Here's how to approach yours.

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Topics: Marketing, Digital Marketing

7 Reasons Why Government Contractors Need a Robust Social Media Marketing Strategy

Posted by StellaPop on Mar 10, 2020 10:39:20 AM

Despite the pervasiveness of social media, it can still be daunting for some businesses to fully leverage it for marketing purposes. This can be especially true for government contractors. But no matter how intimidating, the benefits of social media marketing can't — and shouldn't — be ignored.

Let's look at some key reasons why social media should play a key role in any government contractor's marketing strategy.

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Topics: Social Media, Digital Marketing

Why Your Website Matters to Your Business' Bottom Line

Posted by StellaPop on Feb 19, 2020 9:56:01 AM

Businesses know that websites are a critically important piece of marketing collateral. The digital equivalent of a business card, they serve to validate you as a business, while also generating trust, reliability, credibility and even sales. Your website is where people will arrive after Googling you or meeting you at a conference. And they can be the make-or-break between someone choosing you or a competitor. While the initial outlay for a small business website can seem hefty, a well-designed, strategically crafted website will recoup every penny.

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Topics: Design, Digital Marketing, Website Design

Understanding Marketing Touchpoints: Reach vs. Impressions vs. Engagement

Posted by StellaPop on Feb 13, 2020 8:41:06 AM

When you begin to develop your marketing campaign, you'll start with your objective of the campaign. 

  • Are you looking primarily to create brand awareness? 
  • Are you launching a new product? Trying to improves sales? 
  • Are you targeting a new customer? Trying to improve your relationship with your current customers? 

Whatever your objective is of your campaign will determine how you handle each marketing touchpoint.

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Topics: Marketing, Digital Marketing

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