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Create better strategies and tactics and build a better brand.

Brand's Are Only Human After All

Posted by StellaPop on Jan 24, 2019 1:57:04 PM

No longer is it enough for a business to merely be a corporate brand and business entity. The companies that are succeeding in today’s culture are the ones that are learning how to humanize their brand and resonate not just with customers as a whole, but customers as individuals.

No longer is it enough for a brand to merely do business with people. No longer is it enough for brands to merely be social and engage their customers and clients. Now it is important for businesses to do both of the above, as well as humanize themselves and simply, “be real,” with customers today.

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Topics: Branding, Digital Marketing

Marketing is Like Weight Loss, It Doesn't Happen Overnight

Posted by StellaPop on Jan 17, 2019 10:25:42 AM

It's the start of the new year and everyone is talking a big game about the goals they want to achieve in 2019. The gyms are packed with new members. Scales are purchased. Whole30 is started. Motivational quotes fill Instagram feeds and seem like they'll never end. These people are really determined. 

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Topics: Digital Marketing, Marketing

2019 Gen Z Brand Trend Forecast

Posted by StellaPop on Jan 3, 2019 9:51:22 AM

Millennials used to be the biggest buzzword in marketing. For years, brands were scrambling to find new ways to tailor their content to meet the younger demographic. Sometimes it worked (like with Spotify’s New Year’s campaign) and sometimes it didn’t (see: Pepsi’s disastrous Kendall Jenner commercial). However, as 2018 comes to a close, we’re faced with another grim reminder that we’re not only getting older, but Millennials are too. In fact, Generation Z is set to outnumber Millennials in 2019 and is set to become the next biggest target group.

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Topics: Digital Marketing, Marketing, Branding

10 Ways to Engage Your Target Audience on Social Media

Posted by StellaPop on Dec 12, 2018 8:41:57 AM

Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content).

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Topics: Digital Marketing, Social Media

Video Star Wannabe: How to Cook Up a Spicy Viral Short-Form Video

Posted by StellaPop on Nov 22, 2018 8:32:00 AM

Our attention spans are getting shorter, and so are our videos. Today, short-form videos are the secret to winning the attention of your fans - and their fans. And the social media titans know it. From Twitter to Instagram to Facebook, every major platform has rolled out short-form video functionality. Even Pinterest and LinkedIn are in on the game. 

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Topics: Digital Marketing

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