Businesses know that websites are a critically important piece of marketing collateral. The digital equivalent of a business card, they serve to validate you as a business, while also generating trust, reliability, credibility and even sales. Your website is where people will arrive after Googling you or meeting you at a conference. And they can be the make-or-break between someone choosing you or a competitor. While the initial outlay for a small business website can seem hefty, a well-designed, strategically crafted website will recoup every penny.
First, facts. You are constantly creating and casting vision, whether you’re aware of it or not. Humans are born creators, we create everywhere we go, by the very thoughts we think and the beliefs we believe. However, if you’re not paying attention, or establishing a creative vision intentionally, there’s really no telling where you might end up! It certainly won’t help you plan the trajectory of your business and brand.
Welcome to the digital age in which Google is the yellow pages, Facebook is your billboard on the highway and Youtube is our television.
For the consumer, these entities are all tools and points of access to anything and everything they want. For the business owner, these are the platforms in which you can reach your potential customer.
Most high-performing businesses spare no shortage of time and effort in developing a viable business strategy, and a hard-hitting brand strategy to support it. But what about a creative strategy? Too often brands conflate brand and creative strategies, robbing their business of either destination or approach. The businesses that truly succeed are the ones that complement their brand strategy with a creative one.
Creativity underpins the success of any profitable brand, even those not usually considered to be in a creative niche. The reason for this is that the thoughtful application of new ideas is critical to a business being able to improve its processes, offerings, and profitability. Creativity in business is about more than invention. It's about innovating: taking an invention or idea and incorporating it into your business model.