the best creative ideas ever

You know what they say, a project without a plan is a wish. 

It happens to us all the time. A client asks us to design an ad, create a brochure or build a website. That's awesome - it's what we do, after all - but before we get started we need to know exactly what we're creating and why.

All of this information goes into a creative brief, which is the roadmap we use to determine the eventual creative output. What is a creative brief? It's a plan on what and how to deliver a project. Why is a creative brief important? As creatives, we're strategic partners. We don't just design for the sake of design. We want to ensure that what we create meets your business goals. A creative brief provides the foundation needed to make sure that we're delivering what you need. 

Increasingly, the world's most innovative companies are being led by those with design experience. That's because great design isn't just about great-looking products: it's about solving problems and challenges in practical yet creative ways. 

Buyer-centric strategy: You're the owner of a business that puts a lot of effort into marketing a product you believe in. You've spent time and money building buzz and testing the waters on which techniques encourage your target customers to open their wallets. 

You're careful with your messaging and try to shape your customers' view of your brand and product. You focus on differentiating yourself from the competition, showing why your product is the only solution for your customers' problems. 

Whitespace. Loved by designers, and loved to be filled by website owners. Though you may not realize it, blank space can actually be a good thing for a website. Kind of like the best friend you didn’t realize you missed until you don’t have them anymore.

How many times have you opened an email newsletter only to delete it two seconds later? Or even worse, just delete it without even clicking open — which you've done the past 10 times? It happens to all of us. But why? One reason is that the newsletter just isn't interesting enough to catch your attention. In our overly busy, exceedingly digital lives, we simply don't have time for cluttered, visually flat emails that don't immediately pique our interest.