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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Building the Creative Strategy Your Business Absolutely Needs

Posted by StellaPop on Oct 30, 2019 8:15:00 AM

Most high-performing businesses spare no shortage of time and effort in developing a viable business strategy, and a hard-hitting brand strategy to support it. But what about a creative strategy? Too often brands conflate brand and creative strategies, robbing their business of either destination or approach. The businesses that truly succeed are the ones that complement their brand strategy with a creative one.

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Topics: Creative, Design

Creative Consulting: Ideas that Make your Business Go

Posted by StellaPop on Oct 24, 2019 8:32:50 AM

Creativity underpins the success of any profitable brand, even those not usually considered to be in a creative niche. The reason for this is that the thoughtful application of new ideas is critical to a business being able to improve its processes, offerings, and profitability. Creativity in business is about more than invention. It's about innovating: taking an invention or idea and incorporating it into your business model.

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Topics: Creative, Design, CEO Series

Everyone Loves Your Brand: Designing for the Human Mind

Posted by StellaPop on Jun 26, 2019 9:25:00 AM

Have you ever landed on a website and immediately felt turned off? Sometimes it's really obviously chaotic and overwhelming, other times it just feels out of place or even is disorienting. In all likelihood, you left the website. Plus, you probably didn't bother to look at whatever product or service that brought you to the website in the first place.

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Topics: Branding, Design, Marketing

Why Brand Aesthetics Play a Major Role in Shaping Online Opinion of Your Business

Posted by StellaPop on Jun 18, 2019 1:58:08 PM

We live in an increasingly visual world, and looking the part is critical to thriving in the market. Today's consumers are highly informed when it comes to design and branding, meaning that they'll approach your brand with a sophisticated set of notions and assumptions. To survive market disruption, your brand needs to look great - and it needs to reflect what you do and who you are.

Here's what your brand's visual identity needs to deliver.

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Topics: Branding, Design

Your Lack of Creative Work is Holding Your Profitability Hostage

Posted by StellaPop on May 8, 2019 9:37:02 AM

When we talk about creativity we're not talking about a toddler's glittery Popsicle stick creation - though it's rooted in the same place.

Creativity is novel, non-obvious, useful, and moving ideas executed in a novel, non-obvious, useful, and moving ways. 

Approaching business with creativity is essential to your business success. This is particularly true when you're talking about branding and marketing. Why? 

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Topics: Creative, Design


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