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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Visual Research: An Important Step in Business Branding

Posted by StellaPop on Feb 21, 2019 11:47:16 AM

It's a dog eat dog world out there today. In order to survive, it's uber important for your brand to stand out, be recognizable and be unique.

Branding and business have everything to do with what we presume about human behavior, based on our research. And branding, especially in this digital age, has everything to do with the visual. 

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Topics: Branding, Design

How to Present Your Prized Creative Work to Your Client

Posted by StellaPop on Feb 13, 2019 8:31:38 AM

You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.

Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.

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Topics: Creative, Design, Marketing

Is Your Business Starting a Marketing Project? Why You Need a Creative Brief

Posted by StellaPop on Jan 10, 2019 12:49:19 PM

You know what they say, a project without a plan is a wish. 

It happens to us all the time. A client asks us to design an ad, create a brochure or build a website. That's awesome - it's what we do, after all - but before we get started we need to know exactly what we're creating and why.

All of this information goes into a creative brief, which is the roadmap we use to determine the eventual creative output. What is a creative brief? It's a plan on what and how to deliver a project. Why is a creative brief important? As creatives, we're strategic partners. We don't just design for the sake of design. We want to ensure that what we create meets your business goals. A creative brief provides the foundation needed to make sure that we're delivering what you need. 

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Topics: Creative, Design

Design & Leadership: Two Peas in a Pod

Posted by Michael S OGrady on Sep 7, 2018 6:22:00 PM

Increasingly, the world's most innovative companies are being led by those with design experience. That's because great design isn't just about great-looking products: it's about solving problems and challenges in practical yet creative ways. 

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Topics: Creative, Design, Leadership

Are You A Business Owner Who Focuses On The Buyer Or The User?

Posted by Michael S OGrady on Jun 28, 2018 7:58:00 AM

Buyer-centric strategy: You're the owner of a business that puts a lot of effort into marketing a product you believe in. You've spent time and money building buzz and testing the waters on which techniques encourage your target customers to open their wallets. 

You're careful with your messaging and try to shape your customers' view of your brand and product. You focus on differentiating yourself from the competition, showing why your product is the only solution for your customers' problems. 

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Topics: Branding, Design, Management, C-Suite

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