When we talk about creativity we're not talking about a toddler's glittery Popsicle stick creation - though it's rooted in the same place.
Creativity is novel, non-obvious, useful, and moving ideas executed in a novel, non-obvious, useful, and moving ways.
Approaching business with creativity is essential to your business success. This is particularly true when you're talking about branding and marketing. Why?
Most brands know that they need to stand out, but when it comes time to execute, many take the safe route. They compete with the market, instead of trying to break out ahead of the curve. But differentiation is one of the most important elements of a successful brand. If you aren’t different, you are dying. To stand out in the sea of sameness, you must differentiate your brand through a seamless choreography of messaging, branding, product offerings, and communications.
It's a dog eat dog world out there today. In order to survive, it's uber important for your brand to stand out, be recognizable and be unique.
Branding and business have everything to do with what we presume about human behavior, based on our research. And branding, especially in this digital age, has everything to do with the visual.
You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.
Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.
You know what they say, a project without a plan is a wish.
It happens to us all the time. A client asks us to design an ad, create a brochure or build a website. That's awesome - it's what we do, after all - but before we get started we need to know exactly what we're creating and why.
All of this information goes into a creative brief, which is the roadmap we use to determine the eventual creative output. What is a creative brief? It's a plan on what and how to deliver a project. Why is a creative brief important? As creatives, we're strategic partners. We don't just design for the sake of design. We want to ensure that what we create meets your business goals. A creative brief provides the foundation needed to make sure that we're delivering what you need.
