Have you ever landed on a website and immediately felt turned off? Sometimes it's really obviously chaotic and overwhelming, other times it just feels out of place or even is disorienting. In all likelihood, you left the website. Plus, you probably didn't bother to look at whatever product or service that brought you to the website in the first place.
We live in an increasingly visual world, and looking the part is critical to thriving in the market. Today's consumers are highly informed when it comes to design and branding, meaning that they'll approach your brand with a sophisticated set of notions and assumptions. To survive market disruption, your brand needs to look great - and it needs to reflect what you do and who you are.
Here's what your brand's visual identity needs to deliver.
When we talk about creativity we're not talking about a toddler's glittery Popsicle stick creation - though it's rooted in the same place.
Creativity is novel, non-obvious, useful, and moving ideas executed in a novel, non-obvious, useful, and moving ways.
Approaching business with creativity is essential to your business success. This is particularly true when you're talking about branding and marketing. Why?
Most brands know that they need to stand out, but when it comes time to execute, many take the safe route. They compete with the market, instead of trying to break out ahead of the curve. But differentiation is one of the most important elements of a successful brand. If you aren’t different, you are dying. To stand out in the sea of sameness, you must differentiate your brand through a seamless choreography of messaging, branding, product offerings, and communications.
It's a dog eat dog world out there today. In order to survive, it's uber important for your brand to stand out, be recognizable and be unique.
Branding and business have everything to do with what we presume about human behavior, based on our research. And branding, especially in this digital age, has everything to do with the visual.