Ever wondered about what makes something art and something else design? Basically, art is primarily concerned with aesthetics, and design is about function first. If you're a designer, an amazing-looking chair that you can't actually sit in is a terrible design. But it might just nab an artist a MacArthur Fellowship.
Creating an amazing homepage is both an art and an exercise in self-discipline. When you are first setting up a website, it can feel like your homepage is just sitting there like a blank canvas, waiting for you to fill it with “all the things” that make your business the bee's knees.
Rookie mistake, friends.
Your logo design is important. And saying it so simply is such an understatement it feels weird to even state. However, so many young businesses overlook just how important it is. It's not something you can slap together and call it good. Remember, bigger isn't always better. A smart design can make your business stand out more effectively than size.
KISS: keep it simple, stupid. That old phrase is just as relevant today as when it was first trotted out. In fact, it might be even more so. According to a recent study, brands are failing to deliver the simplicity that today's consumers crave. Let's take a look at why simplicity matters, who's getting it right, and how to keep your brand as simple as it can be.
Marketing strategies look different based on a variety of factors– the size of a company, its goals, target audience, whether it’s B2B or B2C… the list goes on. However, one thing that should stay the same no matter what kind of business is being run is the presence of a brand style guide.