the best creative ideas ever

Walk a mile in my shoes and you'll understand.

We love to put ourselves in the customer's shoes. Why? When making any decision regarding your customer's experience, set the scene as if you were a first-time consumer. Asking a few key questions. How would we have gotten there? What would be looking for? What are the fewest steps to any buying decision?

You know what they say, a project without a plan is a wish. 

It happens to us all the time. A client asks us to design an ad, create a brochure or build a website. That's awesome - it's what we do, after all - but before we get started we need to know exactly what we're creating and why.

All of this information goes into a creative brief, which is the roadmap we use to determine the eventual creative output. What is a creative brief? It's a plan on what and how to deliver a project. Why is a creative brief important? As creatives, we're strategic partners. We don't just design for the sake of design. We want to ensure that what we create meets your business goals. A creative brief provides the foundation needed to make sure that we're delivering what you need. 

In recent years the C-Suite has expanded to include innovators, designers, marketers and other creatives. The 90s saw the rise of the Chief Marketing Officer as a crucial team member (a role that tech companies can't get enough of today). More recently, designers are starting to rise to the executive level - see companies such as PepsiCo and Johnson & Johnson, both of which have set aside corner offices for Chief Design Officers.

So what's behind the rise of the creative executive, and why should your company take note?

What do you think when you think of luxury? Sure, Louis Vuitton bags, Lambos, and bottles of Dom Perignon spring to mind, but the term may not be as regal as you think. By definition, luxury brands are ones that provide a sense of exclusiveness; they’re brands that have built a reputation out of offering a highly personalized service that typically exceeds expectations.

With the release of Interbrand’s yearly Best Global Brands report earlier this month, luxury was far and away this year’s best-performing category.  In fact, luxury products increased an impressive 42% from last year. It seems everyone’s hopping on the luxury bandwagon these days -- from tech companies to budget brands and more.

It's no longer enough for your business to simply sell a great product or service. Plenty of businesses do! Increasingly, consumers shop based on whether a company aligns with their goals, purpose or outlook. To reach them, your business needs to stand for something. 

But in a world of content marketing, standing for something is about more than simply listing a handful of pillars on your website. It's about showing those values through your actions, partnerships, and campaigns.