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Create better strategies and tactics and build a better brand.

The Year of Ambition: Marketing Resolutions for 2021

Posted by StellaPop on Nov 18, 2020 6:45:00 AM

We all leaped into 2020 with big ambitions and lofty goals. But this year has thrown all sorts of twists, turns, and surprises at us. If you've fallen short of your resolutions for the year, now's the ideal time to start planning a major comeback for 2021. Not sure where to start? Here's our master list of marketing resolutions for 2021 to set you off on the right foot.

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Topics: Creative, Marketing, Digital Marketing

Back From the Dead: Repurposing Content

Posted by StellaPop on Oct 21, 2020 6:45:00 AM

As we inch closer to Halloween, we've got all things creepy and kooky on our minds. Among them? Necromancy. Fortunately, in our field, that has less to do with resurrecting dead bodies and more to do with bringing content back from the dead. Here's how and why to give your content a second lease on life.

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Topics: Creative, Digital Marketing, Killer Content

Hidden in the Elements: Unmasking The Hallmarks of Your Killer Content

Posted by StellaPop on Oct 13, 2020 11:15:39 AM

As Halloween approaches, we're digging deeper into our analysis of humanity's darker side. Today we're going to take a look at what exactly it is that fascinates us about serial killers and why they linger in the collective memory. While we much prefer our content to be killer in the metaphoric sense, we can definitely learn something from the world's "rippers" - real or fictional.

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Topics: Creative, Marketing, Killer Content

Killer Content: Creating Content that Will Have Your Audience at the Edge of Their Seats

Posted by StellaPop on Oct 1, 2020 10:10:42 AM

As Halloween approaches, we're all embracing our inner spookiness. We want our decorations to induce gasps, our costumes to elicit screams, and our trick or treats to be utterly memorable. But it's not just on Halloween that we should be thinking about making a killer impression. Our brands should be striving to create content that's a total scream all year round. Here's how to create marketing content that will cause a shiver down your fans' spines - and that will give your bottom line a bump in the night.

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Topics: Creative, Digital Marketing, Killer Content

The Power of Having a Brand Style Guide

Posted by StellaPop on Sep 17, 2020 6:45:00 AM

Marketing strategies look different based on a variety of factors– the size of a company, its goals, target audience, whether it’s B2B or B2C… the list goes on. However, one thing that should stay the same no matter what kind of business is being run is the presence of a brand style guide. 

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Topics: Branding, Creative, Design


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