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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Is Direct Mail Marketing Deceased?

Posted by StellaPop on Jan 16, 2020 7:51:00 AM

In the age of the Internet, social media, and smartphones, one could almost believe such a statement to be true. However, there’s something to be said for going old school on occasion. The simple truth is that not everyone is Internet and media savvy.

In the same way, there are readers in the world who prefer a real book to an eBook, something they can hold in their hands, even sniff if they want to—there are people who prefer real mail. They want to check the mailbox, not an inbox. They enjoy receiving something they can look over and hold in their hands.

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Topics: Creative, Marketing

Building the Creative Strategy Your Business Absolutely Needs

Posted by StellaPop on Oct 30, 2019 8:15:00 AM

Most high-performing businesses spare no shortage of time and effort in developing a viable business strategy, and a hard-hitting brand strategy to support it. But what about a creative strategy? Too often brands conflate brand and creative strategies, robbing their business of either destination or approach. The businesses that truly succeed are the ones that complement their brand strategy with a creative one.

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Topics: Creative, Design

Creative Consulting: Ideas that Make your Business Go

Posted by StellaPop on Oct 24, 2019 8:32:50 AM

Creativity underpins the success of any profitable brand, even those not usually considered to be in a creative niche. The reason for this is that the thoughtful application of new ideas is critical to a business being able to improve its processes, offerings, and profitability. Creativity in business is about more than invention. It's about innovating: taking an invention or idea and incorporating it into your business model.

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Topics: Creative, Design, CEO Series

Where Eagles Fly: Boldly Brave and Bravely Creative!

Posted by StellaPop on Sep 4, 2019 7:57:00 AM

Bravery is quite the buzzword in marketing and advertising these days. People talk about being brave and fearless, but the reality is that bravery goes hand in hand with fear. To be brave actually means to step out into something, to take a risk, in spite of fear… not to take a risk with an absence of fear. If there’s no fear involved, is the step you’re taking really a risk? Probably not. Ergo, it’s probably not all that brave either. What are you afraid of?

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Topics: Creative, Marketing

Experiential Marketing: Why Your Business Should Care

Posted by StellaPop on Jun 28, 2019 8:59:52 AM

In marketing, rules constantly change as advertisers and businesses discover new and fresh ways to market to their right people, and consumers respond, react, and engage with their favorite brands. One strategy that’s getting bigger is experiential marketing.

You might get the gist just from the name, but basically, you’re creating an ad strategy that helps consumers experience your brand. Some call it an immersive experience, while others call it engagement marketing.

Whatever you call it, think of it like this. Why listen to your favorite singer on YouTube if you can see them live, in action? Because we all know there’s something special about seeing a live show that you just can’t convey adequately through a video or an mp3. It’s immersive, and you have to experience it firsthand to really get the full effect.

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Topics: Branding, Creative, Marketing

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