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Create better strategies and tactics and build a better brand.

The Business Value of Design

Posted by StellaPop on Mar 20, 2020 8:00:00 AM

Design isn't just about creating things that look good. It's about solving a problem in an appealing, functional way. And according to McKinsey's recent report The Business Value of Design, it's a good business idea. Their research indicates that businesses that invest in design thinking are twice as successful as those who don't.

The challenge, however, is in being able to demonstrate the value of design. While many designers and companies are aware of the ROI that great design brings, selling it to consumers - or even to higher ups - isn't always so easy. 

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Topics: Creative, Design, Visual Identity

The Growing Power of Challenger Brands

Posted by StellaPop on Mar 17, 2020 8:00:00 AM

For years now the public conversation has been focused around "disruptors" - brands that seek to become market leaders through a powerful USP. They're different from disruptors. The conversation is shifting towards a new type of powerhouse: the challenger brand.

A challenger brand is a mission-driven company that sets itself apart with a vision for improving things for the customer. It's less about a winner-takes-all competition mindset and more about progressing the category. Challenger brands challenge ideas or processes, not just other companies, as disruptors do. They're about challenging a what, not a who.

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Topics: Branding, Creative

Attention Span 2.0 - Building a Stream Of Content Your Audience Will Be Starving to Consume

Posted by StellaPop on Mar 3, 2020 8:17:00 AM

Marketing metrics have moved beyond clicks and impressions and towards attention metrics. Attention metrics measure how a user is engaging with your content. Likes and shares are indicators of engagement; comments are an even better one. Then there are the micro indicators, such as scrolling, tilting a phone, swiping or completing/rewatching a video.

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Topics: Creative, Design, Marketing

The Branding and Marketing Game Plan for Every AI Business Leader

Posted by StellaPop on Feb 28, 2020 7:51:00 AM

Raise your hand if when AI entered the everyday home and workplace, all you could think about was Disney Channel's Smart House and the AI system overtaking the family and losing it? Or perhaps the 2001 movie AI that was just a little bit creepy? Anybody?

We've more than entered an age of AI where it doesn't just exist in the plot of sci-fi movies. People are using AI products and services in every part of their daily lives - both at home and at work. 

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Topics: Branding, Creative, Marketing

SaaS Brands and Pushing the Proverbial Envelope

Posted by StellaPop on Feb 25, 2020 6:00:00 PM

There’s no denying that making, well, just about everything a service these days is a “thing.” From productivity and platforms to identify and infrastructure, XaaS (affectionately dubbed—you guessed it—everything-as-a-service) is a market that’s expanding rapidly.

Gartner predicts that public cloud services worldwide will grow by as much as 17% this year. That means numbers growth from $227.8 billion to $266.4 billion overall, with cloud app services and SaaS brands accounting for $116 billion of that number all on their own.

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Topics: Branding, Creative


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