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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Wake up Your Brand! It Might be Time to Rebrand or Suffer the Consequences

Posted by StellaPop on Jul 2, 2020 6:45:00 AM

It happens to the best of us: you spend all that time and effort growing your business, and suddenly you've outgrown your brand. Maybe you've refocused your service offering. Perhaps you've narrowed in on a new audience. Maybe you're doing everything right - but your competitors are doing it better. Or it could be that COVID-19 has got you rethinking who you are and what you stand for. 

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Topics: Branding, Creative, Marketing

Starterfluid Coffee is Here. Are You Ready for It?

Posted by StellaPop on Jun 30, 2020 6:45:00 AM

Calling all coffee lovers! It’s finally here - the fuel that will ignite the fire that burns inside all of us. Our first passion gets us up in the morning. Our second passion keeps us up.

Starterfluid Coffee is a heart-pounding, mind-sharpening, sleep-scaring fuel like the world's never seen before, but sorely wishes it had. Because if history had run on Starterfluid all those what-ifs and could be’s would be done and dusted. 

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Topics: Branding, Creative, Design

Staying Alive: Tips for Surviving The Wild World of Hosting Online Workshops

Posted by StellaPop on Jun 24, 2020 6:45:00 AM

It goes without saying that our event and professional development calendars are looking very different these days. All those in-person conferences, workshops, and classes are now taking place online, which means a tremendous shift in how they're delivered. Instructors and mediators are working hard to figure out how to create a community amongst remote participants - not to mention how to create a sense of hands-on immediacy in a virtual environment.

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Topics: Creative, Digital Marketing

New and Improved: How the Marketing Funnel Has Been Revitalised and Reinvented

Posted by StellaPop on Jun 10, 2020 6:45:00 AM

In a perfect world, you build it, and they come. But business owners (and marketers) know all too well life isn't as easy as that. It takes time for a customer to move from the notion that they might want to buy something to the step of actually buying it. Brands need to make an ongoing, dedicated effort to courting customers in order to make that coveted sale. Enter the marketing funnel.

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Topics: Creative, Marketing, Digital Marketing

Designing the Business Pivot: How Do You Find What Makes You Successful During a Change?

Posted by StellaPop on Jun 2, 2020 6:30:00 AM

What do successful businesses have in common with ballerinas?

What can entrepreneurs learn from basketball players that might help their companies survive and even thrive amid devastating worldwide health and financial crisis?

It’s called the pivot.

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Topics: Creative, Marketing

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