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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Up Your Campaign Game: Get Emotional, Not Rational (Part 2)

Posted by StellaPop on May 9, 2019 8:01:00 AM

The most profound effect on our actions, impact that makes a lasting impression and sets our future selves up to perform the same action again and again, stems from emotions, not logic. Emotions operate on an altogether different playing field than cognitive thinking.

Put simply, they knock it out of the park when it comes to effectiveness in advertising and brand building. Instead of appealing to higher minds, brands are hitting people right in the guts, using ads that invoke emotion and attempt to trigger a specific response. Sound a bit like manipulation? Well, it is. But it works. 

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Topics: Creative, Marketing

Your Lack of Creative Work is Holding Your Profitability Hostage

Posted by StellaPop on May 8, 2019 9:37:02 AM

When we talk about creativity we're not talking about a toddler's glittery Popsicle stick creation - though it's rooted in the same place.

Creativity is novel, non-obvious, useful, and moving ideas executed in a novel, non-obvious, useful, and moving ways. 

Approaching business with creativity is essential to your business success. This is particularly true when you're talking about branding and marketing. Why? 

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Topics: Creative, Design

Marketing, Advertising and Branding – What Does It All Mean?

Posted by StellaPop on Apr 30, 2019 10:04:26 AM

There are a number of ways to influence the perception of your company in the public eye. From advertising to marketing to public relations, you have a cornucopia of options before you to solidify your brand and interact with customers. But what's the difference between them all? Read on to find out.

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Topics: Branding, Creative, Marketing, Digital Marketing

Mighty Over Massive: Choosing A Small Creative Agency

Posted by StellaPop on Mar 28, 2019 8:36:57 AM

 Creative giants have long ruled the advertising world, but times are changing. Small creative agencies are proving that mighty is more potent than massive. Big brands are working with smaller creative shops, swapping bureaucracy for innovation and agility. Small agencies cut through the noise, think outside the box, care about the work, and attract top talent who want to work closely with their clients.

For big ideas, it’s best to think small. Here are a few reasons why you should choose a small creative agency:

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Topics: Branding, Creative

How to Present Your Prized Creative Work to Your Client

Posted by StellaPop on Feb 13, 2019 8:31:38 AM

You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.

Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.

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Topics: Creative, Design, Marketing

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