Design isn't just about creating things that look good. It's about solving a problem in an appealing, functional way. And according to McKinsey's recent report The Business Value of Design, it's a good business idea. Their research indicates that businesses that invest in design thinking are twice as successful as those who don't.
The challenge, however, is in being able to demonstrate the value of design. While many designers and companies are aware of the ROI that great design brings, selling it to consumers - or even to higher ups - isn't always so easy.