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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Ahoy Matey: Standing Out in a Sea of Brand Sameness

Posted by StellaPop on Mar 5, 2021 6:45:00 AM

One is not like the other—at least that’s how it should be when it comes to your brand. Unfortunately, many brands appear to simply be echoing the landscape around them, virtually drowning themselves in a sea of “not that different.” 

We get it, it can be tough to differentiate yourself and your brand when the internet has essentially leveled the playing field for everyone, big and small. You have to crawl and drag yourself from the pit of the deep to make yourself heard above all the noise. No small feat! 

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Topics: Branding, Creative, Marketing

Got a Problem? Talk to a Brand Designer

Posted by StellaPop on Feb 25, 2021 11:12:46 AM

Ever wondered about what makes something art and something else design? Basically, art is primarily concerned with aesthetics, and design is about function first. If you're a designer, an amazing-looking chair that you can't actually sit in is a terrible design. But it might just nab an artist a MacArthur Fellowship. 

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Topics: Branding, Creative, Design

How to Build an Irresistible Brand – The eBook Edition

Posted by StellaPop on Feb 15, 2021 8:00:00 AM

Everyone wants to be the next Apple or Nike. Or so they say. What they really mean is that they want to be as successful, as awe-inspiring and as beloved as Apple or Nike. Because these two brands are irresistible. They’re among just a handful of brands that have superfans – fans that line up for a new product launch or stay up late to watch a new demo.

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Topics: Branding, Creative, Digital Marketing

Time to Emerge: How Businesses and Consumers Will Change Post Isolation

Posted by StellaPop on Jan 5, 2021 6:45:00 AM

As we emerge blinking into 2021, we think it's safe to say that we're different people than we were before COVID-19. The human impact of the coronavirus is significant, and as marketers, we want to be attuned to this change so that we can meet people where they are post-isolation. Here are some of the ways we anticipate consumer behavior will be different in 2021, and how brands can bridge the gap.

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Topics: Business Consulting, Creative, Marketing

Experiential Marketing is Just as Important in the New Normal

Posted by StellaPop on Dec 22, 2020 6:45:00 AM

Experiential marketing is about creating a meaningful connection between a brand and its customers. It’s more than just promoting the product or service, it’s designed for customers to actively engage with the brand and the company’s core values. This can look different for every brand, but common tactics are events, pop up stores, and interactive experiences in specific areas. However, what’s typically done in experiential marketing is likely unsafe and unsanitary in the new normal. So how do we adjust?

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Topics: Creative, Marketing, Digital Marketing

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