In marketing, rules constantly change as advertisers and businesses discover new and fresh ways to market to their right people, and consumers respond, react, and engage with their favorite brands. One strategy that’s getting bigger is experiential marketing.
You might get the gist just from the name, but basically, you’re creating an ad strategy that helps consumers experience your brand. Some call it an immersive experience, while others call it engagement marketing.
Whatever you call it, think of it like this. Why listen to your favorite singer on YouTube if you can see them live, in action? Because we all know there’s something special about seeing a live show that you just can’t convey adequately through a video or an mp3. It’s immersive, and you have to experience it firsthand to really get the full effect.