You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.
Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.