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Why You Need a Creative At Your C-Suite Table

Posted by StellaPop on Dec 20, 2018 7:16:00 AM

In recent years the C-Suite has expanded to include innovators, designers, marketers and other creatives. The 90s saw the rise of the Chief Marketing Officer as a crucial team member (a role that tech companies can't get enough of today). More recently, designers are starting to rise to the executive level - see companies such as PepsiCo and Johnson & Johnson, both of which have set aside corner offices for Chief Design Officers.

So what's behind the rise of the creative executive, and why should your company take note?

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Topics: Creative, C-Suite, CEO Series

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