<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=W66Dp1IW1d1070" style="display:none" height="1" width="1" alt="">

the best creative ideas ever

Create better strategies and tactics and build a better brand.

What is Your Brand's Purpose? Your Brand Exists to Solve a Problem

Posted by StellaPop on Dec 6, 2019 8:00:00 AM

A brand isn’t just about an image, pretty colors on a website or a cool logo. A brand is also about the message, emotions, and value you create for your customers and clients. Every company or brand starts because they want to solve a problem, fill a void, or make something better. 

Do you know what your brand's fundamental purpose is? Do your employees? Your company and brand should be built upon your purpose. Having a solid purpose, and knowing what it is, can be a major factor in the overall performance of your business.  

Here's how to identify and lead with your brand's purpose.

Read More

Topics: Branding, C-Suite

Why You Need a Creative At Your C-Suite Table

Posted by StellaPop on Dec 20, 2018 7:16:00 AM

In recent years the C-Suite has expanded to include innovators, designers, marketers and other creatives. The 90s saw the rise of the Chief Marketing Officer as a crucial team member (a role that tech companies can't get enough of today). More recently, designers are starting to rise to the executive level - see companies such as PepsiCo and Johnson & Johnson, both of which have set aside corner offices for Chief Design Officers.

So what's behind the rise of the creative executive, and why should your company take note?

Read More

Topics: Creative, C-Suite, CEO Series

Are You A Business Owner Who Focuses On The Buyer Or The User?

Posted by Michael S OGrady on Jun 28, 2018 7:58:00 AM

Buyer-centric strategy: You're the owner of a business that puts a lot of effort into marketing a product you believe in. You've spent time and money building buzz and testing the waters on which techniques encourage your target customers to open their wallets. 

You're careful with your messaging and try to shape your customers' view of your brand and product. You focus on differentiating yourself from the competition, showing why your product is the only solution for your customers' problems. 

Read More

Topics: Branding, Design, Management, C-Suite

Yo!

This here is the home base for CEOs, founders, owners and C-Suite executives to discover useful and timely information on a variety of topics, including:

    • Business Management
    • Branding + Design
    • Social Media Marketing
    • Workplace Services
    • HR  

Check back weekly to catch any updates, or subscribe above for a little pop in your inbox. 

MgmtInsights_300x300.jpg
Visua lBrand Identity Checklist
HR Onboarding Checklist
SocialMediaAudit_300x300_a.jpg