The days of one-size-fits-all are long gone. Custom, create your own and modify are now common options on menus of products. The "Chipotle-style" of restaurants where you create your order based on available ingredients are commonplace. Consumers now expect tailored experiences adjusted to suit their specific needs, tastes and interests. To meet those expectations, today's brands need to adjust their product and service offerings accordingly.
While much has been made of the idea of personalization, today's businesses should be focused instead of customization. Let's take a look at what this entails and how it can be achieved.