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Create better strategies and tactics and build a better brand.

Our Ninja Weapon for Building The Ultimate Customer Experience - Scenario Analysis

Posted by StellaPop on Jan 22, 2019 7:57:26 AM

Walk a mile in my shoes and you'll understand.

We love to put ourselves in the customer's shoes. Why? When making any decision regarding your customer's experience, set the scene as if you were a first-time consumer. Asking a few key questions. How would we have gotten there? What would be looking for? What are the fewest steps to any buying decision?

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Topics: Business Consulting, Creative, Marketing

You Need a Brand Positioning Statement - Stat!

Posted by StellaPop on Nov 28, 2018 8:44:01 AM

If you’re scratching your head, asking yourself what the heck a brand positioning statement even is, keep reading. We’ve got you covered. In a nutshell, a brand positioning statement is your mission, condensed down into a sentence. Think of it as similar to a logline or the premise of a story, found in fiction and television. Except this one is about you and your business.

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Topics: Branding, Business Consulting

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