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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Wake up Your Brand! It Might be Time to Rebrand or Suffer the Consequences

Posted by StellaPop on Jul 2, 2020 6:45:00 AM

It happens to the best of us: you spend all that time and effort growing your business, and suddenly you've outgrown your brand. Maybe you've refocused your service offering. Perhaps you've narrowed in on a new audience. Maybe you're doing everything right - but your competitors are doing it better. Or it could be that COVID-19 has got you rethinking who you are and what you stand for. 

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Topics: Branding, Creative, Marketing

Starterfluid Coffee is Here. Are You Ready for It?

Posted by StellaPop on Jun 30, 2020 6:45:00 AM

Calling all coffee lovers! It’s finally here - the fuel that will ignite the fire that burns inside all of us. Our first passion gets us up in the morning. Our second passion keeps us up.

Starterfluid Coffee is a heart-pounding, mind-sharpening, sleep-scaring fuel like the world's never seen before, but sorely wishes it had. Because if history had run on Starterfluid all those what-ifs and could be’s would be done and dusted. 

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Topics: Branding, Creative, Design

How to Use Creative Thinking and Campaigns to Solve Real-World Issues

Posted by StellaPop on Jun 18, 2020 6:45:00 AM

Today's brands are expected to do more than simply sell products or services. Their audiences want them to stand behind particular ideals or beliefs, and to use their reach, clout, and resources to effect change in the world. And not just in the vague "help the planet" or "be kind" way that so many brands have relied on in the past. As the world has become more politicized and divided, and as income, class and racial disparities have become more evident, consumers want brands to openly and assertively stand behind the things that matter to them.

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Topics: Branding, Marketing

Thanks Mom! 7 Branding and Marketing Lessons We Learned From Our Mothers

Posted by StellaPop on May 8, 2020 8:00:00 AM

Mother's Day is about more than flowers and chocolates. It's about celebrating the women who shaped us into who we are - and whose lessons and advice influence how we live and work. Here are some of the life lessons from Mom that have turned out to be invaluable in our marketing careers. 

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Topics: Branding, Marketing

How to be a Creative Wild Card

Posted by StellaPop on Apr 28, 2020 6:45:00 AM

Creativity is a key factor in business success. Creative minds are able to bring together ideas and concepts in the novel, engaging ways, with the results being unique brands, incredible innovations, and unbeatable market positioning. However, when you spend your days behind a desk, it's easy for those creative muscles to atrophy. 

Here's how to channel your inner creativity.

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Topics: Branding, Creative


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