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Create better strategies and tactics and build a better brand.

Why Every Business Should Implement a Brand Audit

Posted by StellaPop on Mar 5, 2020 8:56:01 AM

Building a great brand requires ongoing work. That's because success is a moving target. Business growth and market shifts impact the overall trajectory of your business, requiring you to adjust and adapt. If your business is losing customers or seeing a drop in sales or revenue, it's time to think about a brand audit.

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Topics: Branding

The Branding and Marketing Game Plan for Every AI Business Leader

Posted by StellaPop on Feb 28, 2020 7:51:00 AM

Raise your hand if when AI entered the everyday home and workplace, all you could think about was Disney Channel's Smart House and the AI system overtaking the family and losing it? Or perhaps the 2001 movie AI that was just a little bit creepy? Anybody?

We've more than entered an age of AI where it doesn't just exist in the plot of sci-fi movies. People are using AI products and services in every part of their daily lives - both at home and at work. 

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Topics: Branding, Creative, Marketing

SaaS Brands and Pushing the Proverbial Envelope

Posted by StellaPop on Feb 25, 2020 6:00:00 PM

There’s no denying that making, well, just about everything a service these days is a “thing.” From productivity and platforms to identify and infrastructure, XaaS (affectionately dubbed—you guessed it—everything-as-a-service) is a market that’s expanding rapidly.

Gartner predicts that public cloud services worldwide will grow by as much as 17% this year. That means numbers growth from $227.8 billion to $266.4 billion overall, with cloud app services and SaaS brands accounting for $116 billion of that number all on their own.

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Topics: Branding, Creative

Hocus Pocus Focus: The Importance of Building a Focused Brand

Posted by StellaPop on Feb 6, 2020 7:29:00 AM

Magic words are one thing, but brand focus is one of the most important concepts in business marketing. However, it's one that brands are often leery of. This is because brand owners think "focus", they worry that they're giving up potential sales and profits by narrowing their offering. Focus goes against our natural inclination to cast a wide net and capture as wide an audience as possible.

But successful brands know that the danger isn't in being too focused, but rather in being not focused enough.

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Topics: Branding, Creative

The Christmas Story- An Ultimate Model for Holiday Branding Campaigns

Posted by StellaPop on Dec 27, 2019 9:12:31 AM

Christmas is without a doubt one of the greatest stories ever told. It has been passed along through thousands of years, told by both oral and written traditions and has withstood the sands of time. Was Jesus secretly a Branding Genius? We’d say so!

Stories Stick

Why is the Christmas story so memorable? A large part is because simply put, stories stick. Stories have staying power. Even bad ones! 

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Topics: Branding, Marketing

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