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How to Keep Your Brand Relevant in 2019

Posted by StellaPop on Oct 11, 2019 8:00:00 AM

Being a brand today is like being a senior in college: you're constantly working at staying socially relevant as new classes come up. Not only is the market moving at a faster pace, but consumers have heightened, more sophisticated expectations of brands. To stay top-of-mind, your brand needs to evolve in a way that differentiates you from competitors while meeting the needs of customers, all without losing your established identity and credibility.

There are a few courses of action your brand can take to stay relevant in 2019.

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Topics: Branding

No Copycats: The Trend of Customization

Posted by StellaPop on Sep 26, 2019 8:37:33 AM

The days of one-size-fits-all are long gone. Custom, create your own and modify are now common options on menus of products. The "Chipotle-style" of restaurants where you create your order based on available ingredients are commonplace. Consumers now expect tailored experiences adjusted to suit their specific needs, tastes and interests. To meet those expectations, today's brands need to adjust their product and service offerings accordingly. 

While much has been made of the idea of personalization, today's businesses should be focused instead of customization. Let's take a look at what this entails and how it can be achieved.

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Topics: Branding, Business Consulting

Why Brand Marketing is Like Fixing a Broken Car

Posted by StellaPop on Sep 12, 2019 8:01:00 AM

Brand marketing is like a car: it's a handy tool that ticks along, getting you to where you need to be. You only realize how much you rely on it when it's out of action. Unfortunately, it's all too easy to set and forget your marketing approach, assuming that since it's working today it'll be working tomorrow. 

Like any vehicle, your marketing plan needs regular TLC. Just as you wouldn't want to forego your regular tuneups, you don't want to skip out on the care and maintenance of your marketing efforts. Sure, you might be able to get away with it in the short term, but sooner or later wear and tear will start to rear its ugly head. And the repair costs will pile up.

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Topics: Branding, Marketing

What Challenge is Your Brand Marketing Solving?

Posted by StellaPop on Sep 10, 2019 7:56:00 AM

Being successful in business is all about solving problems, whether it's for your customers, staff or stakeholders. Every new proposal, plan or initiative should arise from an identified business need.

The same is true of marketing. It can be easy to think of marketing as a "fluffy" creative endeavor whose impact is difficult to quantify. But this is a misnomer. Good marketing is all about solving business problems.

Let's take a look at some of the business challenges that marketing can be used to address.

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Topics: Branding, Marketing

What's in the Box? The Importance of Branded Packaging

Posted by StellaPop on Aug 27, 2019 7:51:00 AM

You've spent countless time and energy perfecting your product, and now it's time to send it out into the world. But what kind of packaging will it be presented in? Of course, you want to keep it safe and secure. But beyond that, you want the packaging to be an extension of your brand – representing who you are as a company.

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Topics: Branding

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