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Create better strategies and tactics and build a better brand.

Improve Your Brand's Health: How to Build Better Brand Immunity

Posted by StellaPop on Oct 2, 2020 6:45:00 AM

While a strong immune system is one of the population's best bet against viruses, brands need to focus on a similar approach: building up their own immunity. With 55% of temporary business closures since March now permanent, it's clear that COVID-19 presents a serious health risk to the nation's businesses. If the past few months have compromised the health of your brand, here's how to give your business a boost to keep it fighting fit. 

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Topics: Branding, Digital Marketing

The Power of Having a Brand Style Guide

Posted by StellaPop on Sep 17, 2020 6:45:00 AM

Marketing strategies look different based on a variety of factors– the size of a company, its goals, target audience, whether it’s B2B or B2C… the list goes on. However, one thing that should stay the same no matter what kind of business is being run is the presence of a brand style guide. 

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Topics: Branding, Creative, Design

Rollin’ in the Deep: How to Build a Killer Brand Partnership

Posted by StellaPop on Aug 28, 2020 6:45:00 AM

In life, and in business, you can only get so far when you go it alone. Even sharks, those fearsome creatures of the deep, have developed a mutually beneficial relationship with a species of fish called the remora, which swims alongside - or even attaches itself to - the shark—both species benefit. The remoras get transportation and a free meal, while the sharks enjoy free grooming.

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Topics: Branding, Marketing, Sharkapalooza

Make Waves with Branding Stunts for Your Business

Posted by StellaPop on Aug 18, 2020 8:00:00 AM

Stealthy, sneaky, and all about the ambush, sharks rely on catching their prey unawares. As marketers, we see something familiar in those sharktastic tactics. They way sharks hunt has a lot in common with guerilla marketing, a kind of surprising, unconventional marketing that pops up out of nowhere and sticks in your mind. No wonder Discovery's Shark Week is so big on the idea. 

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Topics: Branding, Marketing, Sharkapalooza

How Your Brand Can Thrive In A Post-Pandemic Apocalyptic World

Posted by StellaPop on Jul 31, 2020 6:45:00 AM

COVID-19 has reshaped how the world does - and thinks about - business. For the past few months, brands have been navigating shutdowns, lockdowns, shifting market forces, and drastically changing budgets and personnel requirements. But now that there's light at the end of the tunnel, it's time for your brand to shift its mindset from surviving to thriving. Here's how.

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Topics: Branding, Marketing

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