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What is Your Brand's Purpose? Your Brand Exists to Solve a Problem

Posted by StellaPop on Dec 6, 2019 8:00:00 AM

A brand isn’t just about an image, pretty colors on a website or a cool logo. A brand is also about the message, emotions, and value you create for your customers and clients. Every company or brand starts because they want to solve a problem, fill a void, or make something better. 

Do you know what your brand's fundamental purpose is? Do your employees? Your company and brand should be built upon your purpose. Having a solid purpose, and knowing what it is, can be a major factor in the overall performance of your business.  

Here's how to identify and lead with your brand's purpose.

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Topics: Branding, C-Suite

There's Strength in Branding | A Venture Capitalists Investment Ethos

Posted by StellaPop on Oct 22, 2019 7:42:35 AM

As you're looking for investments, you may be tempted to focus on your priorities versus those you're seeking investment from. This temptation comes from the very human habit of viewing the world from your standing point, versus that of the person next to you.

When you're pitching to venture capitalists - be it an individual or a firm - you can't afford to ignore their priorities for investment.

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Topics: Branding

How to Keep Your Brand Relevant in 2019

Posted by StellaPop on Oct 11, 2019 8:00:00 AM

Being a brand today is like being a senior in college: you're constantly working at staying socially relevant as new classes come up. Not only is the market moving at a faster pace, but consumers have heightened, more sophisticated expectations of brands. To stay top-of-mind, your brand needs to evolve in a way that differentiates you from competitors while meeting the needs of customers, all without losing your established identity and credibility.

There are a few courses of action your brand can take to stay relevant in 2019.

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Topics: Branding

No Copycats: The Trend of Customization

Posted by StellaPop on Sep 26, 2019 8:37:33 AM

The days of one-size-fits-all are long gone. Custom, create your own and modify are now common options on menus of products. The "Chipotle-style" of restaurants where you create your order based on available ingredients are commonplace. Consumers now expect tailored experiences adjusted to suit their specific needs, tastes and interests. To meet those expectations, today's brands need to adjust their product and service offerings accordingly. 

While much has been made of the idea of personalization, today's businesses should be focused instead of customization. Let's take a look at what this entails and how it can be achieved.

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Topics: Branding, Business Consulting

Why Brand Marketing is Like Fixing a Broken Car

Posted by StellaPop on Sep 12, 2019 8:01:00 AM

Brand marketing is like a car: it's a handy tool that ticks along, getting you to where you need to be. You only realize how much you rely on it when it's out of action. Unfortunately, it's all too easy to set and forget your marketing approach, assuming that since it's working today it'll be working tomorrow. 

Like any vehicle, your marketing plan needs regular TLC. Just as you wouldn't want to forego your regular tuneups, you don't want to skip out on the care and maintenance of your marketing efforts. Sure, you might be able to get away with it in the short term, but sooner or later wear and tear will start to rear its ugly head. And the repair costs will pile up.

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Topics: Branding, Marketing


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