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Create better strategies and tactics and build a better brand.

The Christmas Story- An Ultimate Model for Holiday Branding Campaigns

Posted by StellaPop on Dec 27, 2019 9:12:31 AM

Christmas is without a doubt one of the greatest stories ever told. It has been passed along through thousands of years, told by both oral and written traditions and has withstood the sands of time. Was Jesus secretly a Branding Genius? We’d say so!

Stories Stick

Why is the Christmas story so memorable? A large part is because simply put, stories stick. Stories have staying power. Even bad ones! 

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Topics: Branding, Marketing

Storytelling 101: The Four Stories You Need to be Telling in Business Marketing

Posted by StellaPop on Dec 24, 2019 8:14:00 AM

‘People think in stories, not statistics.’  - Ariana Huffington

Whether you are trying to appeal to a consumer, a colleague, or a client, stories are an influential tool. People naturally listen, respond, and remember them (especially more than facts and stats). Stories are passed on again and again, and in business, they can be used to help drive you forward. Uri Hasses of Princeton, studied the brain activity of audiences as they listened to a speaker tell a story and the results showed that the speaker and the listener had very similar brain activity. Research suggests that stories can affect employee performance, by allowing them to think, feel, and respond the same way as a character in a story.

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Topics: Branding, Marketing, CEO Series

Thump Value: The Importance of Print-Based Marketing Materials

Posted by StellaPop on Dec 17, 2019 7:49:00 AM

Ah, that satisfying thump you get when you set your marketing materials down on the table at a meeting. "Thump value," as it's known in the industry, arises when you've developed a suite of quality, on-brand materials that you can use to impress prospective clients, customers or vendors. Together these say that you're here, you mean business, and you know what you're doing.

Let's explore what it takes to maximize your thump value.

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Topics: Branding, Marketing

What is Your Brand's Purpose? Your Brand Exists to Solve a Problem

Posted by StellaPop on Dec 6, 2019 8:00:00 AM

A brand isn’t just about an image, pretty colors on a website or a cool logo. A brand is also about the message, emotions, and value you create for your customers and clients. Every company or brand starts because they want to solve a problem, fill a void, or make something better. 

Do you know what your brand's fundamental purpose is? Do your employees? Your company and brand should be built upon your purpose. Having a solid purpose, and knowing what it is, can be a major factor in the overall performance of your business.  

Here's how to identify and lead with your brand's purpose.

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Topics: Branding, C-Suite

There's Strength in Branding | A Venture Capitalists Investment Ethos

Posted by StellaPop on Oct 22, 2019 7:42:35 AM

As you're looking for investments, you may be tempted to focus on your priorities versus those you're seeking investment from. This temptation comes from the very human habit of viewing the world from your standing point, versus that of the person next to you.

When you're pitching to venture capitalists - be it an individual or a firm - you can't afford to ignore their priorities for investment.

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Topics: Branding

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