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Create better strategies and tactics and build a better brand.

Ahoy Matey: Standing Out in a Sea of Brand Sameness

Posted by StellaPop on Mar 5, 2021 6:45:00 AM

One is not like the other—at least that’s how it should be when it comes to your brand. Unfortunately, many brands appear to simply be echoing the landscape around them, virtually drowning themselves in a sea of “not that different.” 

We get it, it can be tough to differentiate yourself and your brand when the internet has essentially leveled the playing field for everyone, big and small. You have to crawl and drag yourself from the pit of the deep to make yourself heard above all the noise. No small feat! 

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Topics: Branding, Creative, Marketing

Got a Problem? Talk to a Brand Designer

Posted by StellaPop on Feb 25, 2021 11:12:46 AM

Ever wondered about what makes something art and something else design? Basically, art is primarily concerned with aesthetics, and design is about function first. If you're a designer, an amazing-looking chair that you can't actually sit in is a terrible design. But it might just nab an artist a MacArthur Fellowship. 

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Topics: Branding, Creative, Design

How to Build an Irresistible Brand – The eBook Edition

Posted by StellaPop on Feb 15, 2021 8:00:00 AM

Everyone wants to be the next Apple or Nike. Or so they say. What they really mean is that they want to be as successful, as awe-inspiring and as beloved as Apple or Nike. Because these two brands are irresistible. They’re among just a handful of brands that have superfans – fans that line up for a new product launch or stay up late to watch a new demo.

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Topics: Branding, Creative, Digital Marketing

Speak Your Customer's Love Language to Build A Brand They Love

Posted by StellaPop on Feb 12, 2021 6:45:00 AM

If you want your brand to be loved, you've to remember your brand-customer relationship is a RELATIONSHIP. Customer loyalty and trust don't just come out of nowhere. Just like your personal relationships aren't guaranteed without a little work. Thus, we can apply The 5 Love Languages: The Secret to Love that Lasts, albeit creatively, to how your approach connecting with your customers. 

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Topics: Branding, Marketing

Legacy Brands vs. Digitally Native Brands: What They Can Learn from Each Other

Posted by StellaPop on Feb 4, 2021 9:45:52 AM

It's hard for some of us to imagine a world without smartphones, the internet, and social media. Millennials and Generation Zers have always interacted with friends, family, followers, and even their favorite brands online.

Just like these two generations, there are also brands that are digitally native—meaning their business has only existed in the digital world, and their sales are almost entirely made online. Examples include Zappos, Casper, Bombas, and Warby Parker. On the flip side, you have legacy brick-and-mortar brands like Coke, Pepsi, Microsoft, and Nike that have existed for decades and have had to delve into the digital world to remain relevant.

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Topics: Branding, Marketing, Digital Marketing

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