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the best creative ideas ever

Create better strategies and tactics and build a better brand.

The Power of Having a Brand Style Guide

Posted by StellaPop on Sep 17, 2020 6:45:00 AM

Marketing strategies look different based on a variety of factors– the size of a company, its goals, target audience, whether it’s B2B or B2C… the list goes on. However, one thing that should stay the same no matter what kind of business is being run is the presence of a brand style guide. 

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Topics: Branding, Creative, Design

Rollin’ in the Deep: How to Build a Killer Brand Partnership

Posted by StellaPop on Aug 28, 2020 6:45:00 AM

In life, and in business, you can only get so far when you go it alone. Even sharks, those fearsome creatures of the deep, have developed a mutually beneficial relationship with a species of fish called the remora, which swims alongside - or even attaches itself to - the shark—both species benefit. The remoras get transportation and a free meal, while the sharks enjoy free grooming.

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Topics: Branding, Marketing, Sharkapalooza

Make Waves with Branding Stunts for Your Business

Posted by StellaPop on Aug 18, 2020 8:00:00 AM

Stealthy, sneaky, and all about the ambush, sharks rely on catching their prey unawares. As marketers, we see something familiar in those sharktastic tactics. They way sharks hunt has a lot in common with guerilla marketing, a kind of surprising, unconventional marketing that pops up out of nowhere and sticks in your mind. No wonder Discovery's Shark Week is so big on the idea. 

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Topics: Branding, Marketing, Sharkapalooza

How Your Brand Can Thrive In A Post-Pandemic Apocalyptic World

Posted by StellaPop on Jul 31, 2020 6:45:00 AM

COVID-19 has reshaped how the world does - and thinks about - business. For the past few months, brands have been navigating shutdowns, lockdowns, shifting market forces, and drastically changing budgets and personnel requirements. But now that there's light at the end of the tunnel, it's time for your brand to shift its mindset from surviving to thriving. Here's how.

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Topics: Branding, Marketing

Why You Need a Killer Personal Brand Website

Posted by StellaPop on Jul 22, 2020 6:45:00 AM

Having a powerful personal brand not only opens up new professional opportunities, but it can also give the brands you work for - or with - a boost. But your brand is only as powerful as how visible it is. And these days, brand visibility is closely linked to your online presence. This is why it's vital to ensure that your personal branding strategy includes an on-brand, authoritative website for easy perusal by potential clients, collaborators, investors, or members of the media. 

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Topics: Branding, Website, CEO Series

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