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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Why Brand Aesthetics Play a Major Role in Shaping Online Opinion of Your Business

Posted by StellaPop on Jun 18, 2019 1:58:08 PM

We live in an increasingly visual world, and looking the part is critical to thriving in the market. Today's consumers are highly informed when it comes to design and branding, meaning that they'll approach your brand with a sophisticated set of notions and assumptions. To survive market disruption, your brand needs to look great - and it needs to reflect what you do and who you are.

Here's what your brand's visual identity needs to deliver.

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Topics: Branding, Design

Marketing, Advertising and Branding – What Does It All Mean?

Posted by StellaPop on Apr 30, 2019 10:04:26 AM

There are a number of ways to influence the perception of your company in the public eye. From advertising to marketing to public relations, you have a cornucopia of options before you to solidify your brand and interact with customers. But what's the difference between them all? Read on to find out.

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Topics: Branding, Creative, Marketing, Digital Marketing

Does Your Brand Standout? Why Differentiation Matters

Posted by StellaPop on Apr 23, 2019 8:40:22 AM

Most brands know that they need to stand out, but when it comes time to execute, many take the safe route. They compete with the market, instead of trying to break out ahead of the curve. But differentiation is one of the most important elements of a successful brand. If you aren’t different, you are dying. To stand out in the sea of sameness, you must differentiate your brand through a seamless choreography of messaging, branding, product offerings, and communications.

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Topics: Branding, Design, Marketing

Up Your Marketing Campaign Game: Get Emotional, Not Rational (Part 1)

Posted by StellaPop on Apr 19, 2019 9:54:58 AM

For many years, marketing and advertising have used rationality behind their advertising campaigns. After all, it just makes sense. The reasoning is that if you hit people with enough information about features and give them a cool USP (unique selling point), logic will prevail. The consumer will digest all the facts and data, realize your brand offers exactly what they’re looking for, and make a perfectly rational buying decision. Except erm… no. That’s rarely what happens.

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Topics: Branding, Marketing, Digital Marketing

Brand Strategy vs. Content Marketing Strategy

Posted by StellaPop on Apr 2, 2019 8:03:00 AM

This is not a case of tomayto , tomahto

With all the marketing, branding and advertising jargon out there today, it's easy to get confused. You've probably heard a lot about the importance of a brand strategy as well as the hot topic of content marketing. But what's the difference? We are here to tell you and help you understand how they work together to strengthen your brand.

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Topics: Branding, Marketing


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