For many years, marketing and advertising have used rationality behind their advertising campaigns. After all, it just makes sense. The reasoning is that if you hit people with enough information about features and give them a cool USP (unique selling point), logic will prevail. The consumer will digest all the facts and data, realize your brand offers exactly what they’re looking for, and make a perfectly rational buying decision. Except erm… no. That’s rarely what happens.
This is not a case of
With all the marketing, branding and advertising jargon out there today, it's easy to get confused. You've probably heard a lot about the importance of a brand strategy as well as the hot topic of content marketing. But what's the difference? We are here to tell you and help you understand how they work together to strengthen your brand.
Creative giants have long ruled the advertising world, but times are changing. Small creative agencies are proving that mighty is more potent than massive. Big brands are working with smaller creative shops, swapping bureaucracy for innovation and agility. Small agencies cut through the noise, think outside the box, care about the work, and attract top talent who want to work closely with their clients.
For big ideas, it’s best to think small. Here are a few reasons why you should choose a small creative agency:
No one likes taking tests. Tests are stressful and anxiety-inducing. But, as much as we hate to admit it, they might just be a necessary evil.
That's why we're going to ask you to test your brand. Now before you start sweating or stress eating that bag of Goldfish, just remember that this test can only help your company improve. And we promise we won't send you home with a note for your parents if you don't do as well as expected.
In case you need a refresher on what exactly a brand is, it's the overall perception of your business in the mind of the public. It's the culmination of your company's personality, visual presence, voice, and psychological associations.
All brands are promises. A successful brand is one that delivers on that promise consistently. Like pinky swears made to friends, a brand promise begins with a simple verbal pledge – but the real value lies in the unspoken commitment to those words for days, months and years to come.