We all leaped into 2020 with big ambitions and lofty goals. But this year has thrown all sorts of twists, turns, and surprises at us. If you've fallen short of your resolutions for the year, now's the ideal time to start planning a major comeback for 2021. Not sure where to start? Here's our master list of marketing resolutions for 2021 to set you off on the right foot.
Get Your Content Strategy Down on Paper
We all know the importance of a documented marketing strategy. But too often it's easy to just wing it and hope for the best. If that sounds like you, resolve to make 2021 the year that you develop, outline, document, and share your content strategy with your team.
Double Down On Your Analytics
You're probably sick of hearing the word "data". Well, it's not going anywhere. If you've been basing your content strategy around a hunch or your intuition, make next year the one where you get Facebook and Google certified - and really learn how to leverage that data for best results.
Become An Expert On Every Social Platform
You're a pro at Facebook, Twitter, and Instagram. But how solid is your YouTube, Pinterest, Tumblr Snapchat, TikTok, and Twitch knowledge? If you're starting to fall behind, make it a goal to get up to speed on all the social platforms out there - and know which ones are right for your audience.
Find Your Brand's Purpose
2020 has inspired a major existential reckoning for brands. Mission-driven branding and marketing have been a trend for a while, but this year we've really seen how important it is for brands to stand for something more than profits. If your brand isn't aligned with any particular values or causes, 2021 is the time to fix that - and redirect your marketing efforts accordingly.
Go Beyond the Keywords
The days of keywords stuffing are long gone. The trick to getting to the top of Google today? Quality, relevance, and context. Google wants to be able to return users' content that best meets the needs of a given user. Rather than creating content built around keywords, start 2021 off right by figuring out what your audience wants to know - and providing the answer. The keywords will naturally sort themselves out.
Give Your Content Some Personality
This one is especially for the B2B marketers. If your content reads like an instruction manual or industry white paper, 2021 is your opportunity to rethink and readjust. Remember that you're writing for people - so speak to them in a way that's relevant and engaging. Segmenting your audiences and writing content that's specifically tailored to the individual will deliver a much stronger ROI.
Expand Your Content Repertoire
Blog posts and newsletters are great, but what other kinds of content are you missing? Resolve to step out of your comfort zone in 2021 and explore other formats like video, podcasts, placed media, infographics, guest posts, and more. You'll capture a wider audience and increase your standing as an authority.
Make It All About Impact
Your work is only as good as its impact. Whether you're creating a piece of content or working with your creative team, strive to create belonging, foster involvement, and inspire alignment. The more everyone around you believes in what you do, the more successful you'll be. Make 2021 the year of marketing with impact.
Accept When You Need Help
The most successful people in any field know that their success doesn't rest on their efforts alone. Knowing when to ask for help is key. If you're staring down 2021 but you're not sure where to start, give us a call. We can help you create a list of marketing resolutions - and a plan for keeping them.