‘People think in stories, not statistics.’ - Ariana Huffington
Whether you are trying to appeal to a consumer, a colleague, or a client, stories are an influential tool. People naturally listen, respond, and remember them (especially more than facts and stats). Stories are passed on again and again, and in business, they can be used to help drive you forward. Uri Hasses of Princeton, studied the brain activity of audiences as they listened to a speaker tell a story and the results showed that the speaker and the listener had very similar brain activity. Research suggests that stories can affect employee performance, by allowing them to think, feel, and respond the same way as a character in a story.