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Storytelling 101: The Four Stories You Need to be Telling in Business Marketing

Posted by StellaPop on Dec 24, 2019 8:14:00 AM

‘People think in stories, not statistics.’  - Ariana Huffington

Whether you are trying to appeal to a consumer, a colleague, or a client, stories are an influential tool. People naturally listen, respond, and remember them (especially more than facts and stats). Stories are passed on again and again, and in business, they can be used to help drive you forward. Uri Hasses of Princeton, studied the brain activity of audiences as they listened to a speaker tell a story and the results showed that the speaker and the listener had very similar brain activity. Research suggests that stories can affect employee performance, by allowing them to think, feel, and respond the same way as a character in a story.

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Topics: Branding, Marketing, CEO Series

Thump Value: The Importance of Print-Based Marketing Materials

Posted by StellaPop on Dec 17, 2019 7:49:00 AM

Ah, that satisfying thump you get when you set your marketing materials down on the table at a meeting. "Thump value," as it's known in the industry, arises when you've developed a suite of quality, on-brand materials that you can use to impress prospective clients, customers or vendors. Together these say that you're here, you mean business, and you know what you're doing.

Let's explore what it takes to maximize your thump value.

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Topics: Branding, Marketing

5 Marketing Resolutions to Make for 2020

Posted by StellaPop on Dec 14, 2019 7:59:00 AM

The new year is fast approaching, and we all know what that means: new year's resolutions. It's a time to reflect on the last 12 months and make new goals. But it doesn't all have to be about more gym time and fewer carbs — this is the perfect opportunity to step back and assess your marketing efforts.

As you take stock of your company's marketing practices, be honest. What's holding you back from improving your customer attraction, engagement, and conversion? What could you be doing better?

We have a few ideas for marketing goals to set in 2020.

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Topics: Marketing, Digital Marketing, CEO Series

What is Your Brand's Purpose? Your Brand Exists to Solve a Problem

Posted by StellaPop on Dec 6, 2019 8:00:00 AM

A brand isn’t just about an image, pretty colors on a website or a cool logo. A brand is also about the message, emotions, and value you create for your customers and clients. Every company or brand starts because they want to solve a problem, fill a void, or make something better. 

Do you know what your brand's fundamental purpose is? Do your employees? Your company and brand should be built upon your purpose. Having a solid purpose, and knowing what it is, can be a major factor in the overall performance of your business.  

Here's how to identify and lead with your brand's purpose.

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Topics: Branding, C-Suite

Why You Need a Digital Advertising Strategy

Posted by StellaPop on Dec 3, 2019 8:00:00 AM

Welcome to the digital age in which Google is the yellow pages, Facebook is your billboard on the highway and Youtube is our television.

For the consumer, these entities are all tools and points of access to anything and everything they want. For the business owner, these are the platforms in which you can reach your potential customer.

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Topics: Design, Digital Marketing


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