While there are various studies looking to determine exactly how many hours a day the average person spends on their phone, they all draw a similar conclusion – around 3.5 to 4 hours. That's nearly a quarter of time spent awake, not to mention phones are usually the last thing we connect with before falling asleep.
What does this mean for businesses?
It means everything must be designed with mobile in mind. There's a very high chance that when your target market sees your website, e-newsletter, or digital advertisement, it will be from their phone or tablet. So from marketing strategies to user experience, to graphics, mobile design needs to be a priority.
Good news! This shocking amount of 'screen-time' = a massive opportunity for your business to shine and to connect – as long as you're thinking ahead and staying up to date on trends in the mobile design world.