Creativity underpins the success of any profitable brand, even those not usually considered to be in a creative niche. The reason for this is that the thoughtful application of new ideas is critical to a business being able to improve its processes, offerings, and profitability. Creativity in business is about more than invention. It's about innovating: taking an invention or idea and incorporating it into your business model.
As you're looking for investments, you may be tempted to focus on your priorities versus those you're seeking investment from. This temptation comes from the very human habit of viewing the world from your standing point, versus that of the person next to you.
When you're pitching to venture capitalists - be it an individual or a firm - you can't afford to ignore their priorities for investment.
Let's say you just crafted a perfect email to your customers. It's clever, exciting, and beautifully designed. But what if that email doesn't get delivered to 50 percent of your list? That's frustrating, to say the least.
But how could that happen? It could be that your email sender reputation isn't up to snuff. Let's explore the factors that can impact your email delivery rate and how to boost your chances to get those important messages into inboxes.
Being a brand today is like being a senior in college: you're constantly working at staying socially relevant as new classes come up. Not only is the market moving at a faster pace, but consumers have heightened, more sophisticated expectations of brands. To stay top-of-mind, your brand needs to evolve in a way that differentiates you from competitors while meeting the needs of customers, all without losing your established identity and credibility.
There are a few courses of action your brand can take to stay relevant in 2019.
With everyone and their brother using social media these days, standing out can be a challenge. If you want your business to be noticed on sites like Instagram, Twitter, and Facebook, you'll want to mix it up and stay on top of the latest trends.
Below are three ways to liven up your feeds and keep your audience engaged.