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Create better strategies and tactics and build a better brand.

Breaking the Internet: How to Write The Perfect Tweet

Posted by StellaPop on Nov 8, 2018 11:33:01 AM

Twitter is all about doing a lot with a little. Even with its recently doubled character count, brevity is the name of the game. The most successful Twitter brands are the ones that deliver their message in a way that's sharp, focused and valuable.

And the stakes are high. A poor tweet game means your feed will sink into oblivion - or worse, become a meme for all the wrong reasons. Getting it right builds reach, trust and brand equity.

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Topics: Social Media

How to Make Your Brand Exude Luxury

Posted by StellaPop on Nov 6, 2018 7:37:00 AM

What do you think when you think of luxury? Sure, Louis Vuitton bags, Lambos, and bottles of Dom Perignon spring to mind, but the term may not be as regal as you think. By definition, luxury brands are ones that provide a sense of exclusiveness; they’re brands that have built a reputation out of offering a highly personalized service that typically exceeds expectations.

With the release of Interbrand’s yearly Best Global Brands report earlier this month, luxury was far and away this year’s best-performing category.  In fact, luxury products increased an impressive 42% from last year. It seems everyone’s hopping on the luxury bandwagon these days -- from tech companies to budget brands and more.

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Topics: Branding, Creative

8 Things to Keep in Mind When Redesigning Your Website

Posted by StellaPop on Oct 30, 2018 8:15:02 AM

So you've reached that point: You can no longer stand your current website and something must change. It's redesign time. Redesigning a website is no small undertaking, and there's a number of things to consider throughout the process.

Here are eight things to keep the top of mind as you embark upon your website redesign journey.

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Topics: Website

The Marketing Comeback Kid of 2018: The E-Newsletter

Posted by Michael S OGrady on Oct 24, 2018 8:14:00 AM

What's the Deal With E-Newsletters?

Remember the "club fair" when you first started college, everyone with great enthusiasm signs up for way too many clubs but in the end only really joined one or two. Similarly, it's become an all too familiar occurrence, email inboxes brimming with newsletters we signed up to receive. The realization usually starts with a Monday morning inbox mess, and a when did I sign up for that moment?

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Topics: Digital Marketing, Email Design

Make Your Marketing Sizzle: How To Create Landing Pages That Convert

Posted by Michael S OGrady on Oct 16, 2018 7:58:00 AM

If you know anything about the internet and marketing your business online, you probably know of or have heard of landing pages. Essentially, a landing page is a web page created so you can drive targeted traffic to it, using various methods like FB or Google ads, banner ads, marketing emails and more.

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Topics: Digital Marketing, Website

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