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7 Reasons Why Government Contractors Need a Robust Social Media Marketing Strategy

Posted by StellaPop on Mar 10, 2020 10:39:20 AM

Despite the pervasiveness of social media, it can still be daunting for some businesses to fully leverage it for marketing purposes. This can be especially true for government contractors. But no matter how intimidating, the benefits of social media marketing can't — and shouldn't — be ignored.

Let's look at some key reasons why social media should play a key role in any government contractor's marketing strategy.

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Topics: Social Media, Digital Marketing

Why Every Business Should Implement a Brand Audit

Posted by StellaPop on Mar 5, 2020 8:56:01 AM

Building a great brand requires ongoing work. That's because success is a moving target. Business growth and market shifts impact the overall trajectory of your business, requiring you to adjust and adapt. If your business is losing customers or seeing a drop in sales or revenue, it's time to think about a brand audit.

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Topics: Branding

Attention Span 2.0 - Building a Stream Of Content Your Audience Will Be Starving to Consume

Posted by StellaPop on Mar 3, 2020 8:17:00 AM

Marketing metrics have moved beyond clicks and impressions and towards attention metrics. Attention metrics measure how a user is engaging with your content. Likes and shares are indicators of engagement; comments are an even better one. Then there are the micro indicators, such as scrolling, tilting a phone, swiping or completing/rewatching a video.

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Topics: Creative, Design, Marketing

The Branding and Marketing Game Plan for Every AI Business Leader

Posted by StellaPop on Feb 28, 2020 7:51:00 AM

Raise your hand if when AI entered the everyday home and workplace, all you could think about was Disney Channel's Smart House and the AI system overtaking the family and losing it? Or perhaps the 2001 movie AI that was just a little bit creepy? Anybody?

We've more than entered an age of AI where it doesn't just exist in the plot of sci-fi movies. People are using AI products and services in every part of their daily lives - both at home and at work. 

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Topics: Branding, Creative, Marketing

SaaS Brands and Pushing the Proverbial Envelope

Posted by StellaPop on Feb 25, 2020 6:00:00 PM

There’s no denying that making, well, just about everything a service these days is a “thing.” From productivity and platforms to identify and infrastructure, XaaS (affectionately dubbed—you guessed it—everything-as-a-service) is a market that’s expanding rapidly.

Gartner predicts that public cloud services worldwide will grow by as much as 17% this year. That means numbers growth from $227.8 billion to $266.4 billion overall, with cloud app services and SaaS brands accounting for $116 billion of that number all on their own.

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Topics: Branding, Creative

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