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Mobile is Not Having a 'Moment', It's Here to Stay

Posted by StellaPop on Jul 31, 2019 7:56:00 AM

While there are various studies looking to determine exactly how many hours a day the average person spends on their phone, they all draw a similar conclusion – around 3.5 to 4 hours. That's nearly a quarter of time spent awake, not to mention phones are usually the last thing we connect with before falling asleep. 

What does this mean for businesses? 

It means everything must be designed with mobile in mind. There's a very high chance that when your target market sees your website, e-newsletter, or digital advertisement, it will be from their phone or tablet. So from marketing strategies to user experience, to graphics, mobile design needs to be a priority.

Good news! This shocking amount of 'screen-time' = a massive opportunity for your business to shine and to connect – as long as you're thinking ahead and staying up to date on trends in the mobile design world.

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Topics: Marketing, Digital Marketing

Muscle Up: Showing Off Your Flex Office Space

Posted by StellaPop on Jul 23, 2019 8:27:36 AM

The commercial real estate business has been making some huge changes and is flexing some market muscle when it comes to end-user innovation. There are so many different office space configurations and ways to lease those spaces it can be hard to keep up. 

Really, it's almost crazy. There are more options than ever for business owners to get into real estate space and each seems to be uniquely oriented toward each a specific niche. 

There are traditional long-term and short-term office leases, service agreements, coworking, flex office spaces, and the list just keeps growing.

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Topics: Workplace Services, Marketing

How to Marie Kondo Your Marketing

Posted by StellaPop on Jul 18, 2019 7:50:00 AM

Thanks to Marie Kondo, people across the world have been asking themselves, "Does this spark joy?" And if the answer is no, the item goes out the door. She has taught us to tidy up not just our homes, but our lives.

So what does this have to do with marketing? We can learn a lot from this philosophy of simplicity. Marketing designers often reference KISS – Keep It Simple, Stupid. It's a little more brash than Marie Kondo's advice but expresses the same important idea: that many times, less is more.

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Topics: Branding, Marketing

The Golden Rules of Typography

Posted by StellaPop on Jul 16, 2019 7:23:00 AM

What do you know about typography? When it comes to branding, typography matters quite a bit. The typeface, negative space, alignment, height...it all communicates subtle messages to your customers. 

It's the body language of words. As an element of design, it can be used to guide the eye, giving visual cues. Which, in turn, is why it's important to pay attention to since it can easily turn into a hot mess.

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Topics: Branding, Marketing

Hey Alexa: How Do I Maximize My Voice Search Results?

Posted by StellaPop on Jul 11, 2019 8:15:00 AM

Hey, Alexa/Siri/Google/Allegra/WhateverYourName Is! How do I get you to find my content?

AI assistants and smart speakers are growing rapidly in popularity. Currently, at least one in six Americans are using a smart speaker, and it's estimated that about 8 billion voice assistants will be in use by 2023. This means that people are starting to replace their traditional internet searches with voice search. In fact, Gartner predicts that 30% of web browsing sessions will be done without a screen by 2020.

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Topics: Technology, Digital Marketing

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