In a perfect world, you build it, and they come. But business owners (and marketers) know all too well life isn't as easy as that. It takes time for a customer to move from the notion that they might want to buy something to the step of actually buying it. Brands need to make an ongoing, dedicated effort to courting customers in order to make that coveted sale. Enter the marketing funnel.
From the Curiosity Rover to singing astronaut Chris Hadfield to the recent SpaceX launch, NASA is never far from our newsfeeds. And with a whopping 58.2M followers on IG, 37M followers on Twitter, and 22.5M likes on Facebook, it's a staple of our social media accounts as well. Let's take a look at what makes NASA an enduring, inspiring presence that the world wants to get behind - and how you can use those same ideas to launch your business into the stratosphere.
What do successful businesses have in common with ballerinas?
What can entrepreneurs learn from basketball players that might help their companies survive and even thrive amid devastating worldwide health and financial crisis?
It’s called the pivot.
If you have a little more downtime on your hands than usual, or you're starting to prepare to open back up for business. Now's the time to knuckle down and get ahead on those marketing tasks that you don't usually have the time to attend to. The hard work you put in now will pay dividends when the country reopens for business.
With the work from home world slowly transitioning to a new reality and restaurants closed to sit-down dining. Everyone is spending much of their time indoors, and we're learning to appreciate the lost art of cooking. Turns out, all that time in our prior lives spent watching the Food Network is finally coming in handy. But that's because food isn't just about food; it never has been. Food is about comfort, coming together, trying new things, and exploring the world through taste. At its heart, cooking is a creative act - and a powerful (and tasty) way to keep your creative juices flowing during the lockdown.