No one likes taking tests. Tests are stressful and anxiety-inducing. But, as much as we hate to admit it, they might just be a necessary evil.
That's why we're going to ask you to test your brand. Now before you start sweating or stress eating that bag of Goldfish, just remember that this test can only help your company improve. And we promise we won't send you home with a note for your parents if you don't do as well as expected.
In case you need a refresher on what exactly a brand is, it's the overall perception of your business in the mind of the public. It's the culmination of your company's personality, visual presence, voice, and psychological associations.