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Create better strategies and tactics and build a better brand.

Back From the Dead: Repurposing Content

Posted by StellaPop on Oct 21, 2020 6:45:00 AM

As we inch closer to Halloween, we've got all things creepy and kooky on our minds. Among them? Necromancy. Fortunately, in our field, that has less to do with resurrecting dead bodies and more to do with bringing content back from the dead. Here's how and why to give your content a second lease on life.

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Topics: Creative, Digital Marketing, Killer Content

Hidden in the Elements: Unmasking The Hallmarks of Your Killer Content

Posted by StellaPop on Oct 13, 2020 11:15:39 AM

As Halloween approaches, we're digging deeper into our analysis of humanity's darker side. Today we're going to take a look at what exactly it is that fascinates us about serial killers and why they linger in the collective memory. While we much prefer our content to be killer in the metaphoric sense, we can definitely learn something from the world's "rippers" - real or fictional.

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Topics: Creative, Marketing, Killer Content

Boosting Web Traffic with Social Media is the Bees Knees and Saves Trees

Posted by StellaPop on Oct 8, 2020 2:19:39 PM

Marketing isn’t a cakewalk! It can be a real slog at times, and you might wonder if all your hard work is really making a difference. Plus, all these new ways to market… it’s not like the old days where you just stuff some mailers, lick envelopes, and say a few Hail Mary’s! 

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Topics: Social Media, Website, Digital Marketing

Creating Brand Personas Lets You Target Your "Victims" With Killer Content

Posted by StellaPop on Oct 6, 2020 9:04:43 AM

Nothing is for everyone. Even Halloween isn't (although let's face it, the naysayers are wrong.) That same idea holds true for your content. To create truly killer content that gets inside your audience's brains and gives them a chill or two, you need to know who your audience is and how to capture their attention. We do this by fashioning audience personas. 

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Topics: Marketing, Digital Marketing, Killer Content

Improve Your Brand's Health: How to Build Better Brand Immunity

Posted by StellaPop on Oct 2, 2020 6:45:00 AM

While a strong immune system is one of the population's best bet against viruses, brands need to focus on a similar approach: building up their own immunity. With 55% of temporary business closures since March now permanent, it's clear that COVID-19 presents a serious health risk to the nation's businesses. If the past few months have compromised the health of your brand, here's how to give your business a boost to keep it fighting fit. 

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Topics: Branding, Digital Marketing


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