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Create better strategies and tactics and build a better brand.

Does Your Brand Pass the Test? Find Out.

Posted by StellaPop on Mar 19, 2019 7:59:00 AM

No one likes taking tests. Tests are stressful and anxiety-inducing. But, as much as we hate to admit it, they might just be a necessary evil. 

That's why we're going to ask you to test your brand. Now before you start sweating or stress eating that bag of Goldfish, just remember that this test can only help your company improve. And we promise we won't send you home with a note for your parents if you don't do as well as expected.

In case you need a refresher on what exactly a brand is, it's the overall perception of your business in the mind of the public. It's the culmination of your company's personality, visual presence, voice, and psychological associations.

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Topics: Branding

Authentic is Right So Write for Humans, Not SEO

Posted by StellaPop on Mar 15, 2019 8:22:08 AM

The internet abounds with articles on how to write for SEO. Conventional wisdom says that search engine ranking is the only metric that matters. With a high ranking comes clicks, and with clicks come monetization and conversions. But writing for bots and SEO is hardly the way to optimize your content. There's little point in getting those clicks if your readers immediately bounce. After all, those bots may determine the rankings - but it's people who determine your success.

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Topics: Digital Marketing

Cross My Heart: 5 Elements of Brand Promises That Resonate & Deliver

Posted by StellaPop on Mar 14, 2019 9:01:45 AM

All brands are promises. A successful brand is one that delivers on that promise consistently. Like pinky swears made to friends, a brand promise begins with a simple verbal pledge – but the real value lies in the unspoken commitment to those words for days, months and years to come.

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Topics: Branding

Gone Are The Days When Social Media Sites Were “Merely Social Networks.”

Posted by StellaPop on Mar 12, 2019 9:44:40 AM

Gone are the days when social media was “merely social.” In today’s landscape, social media is now just another form of advertising, similar in many respects to traditional media. It’s a pay-to-play system, one that requires money to gain traction and to build a targeted audience. That’s not to say you can’t still build an audience organically, but it is probably about a gazillion times harder than it used to be. (Yes, we checked. Gazillion is a statistic.)

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Topics: Social Media, Digital Marketing

The Importance of Authentic and Connective Storytelling in Branding

Posted by StellaPop on Mar 6, 2019 8:04:00 AM

Humans are a storytelling species. We have always used story to express ourselves and to understand the world around us. So it comes as no surprise that the brands who get storytelling right are the ones that rise above the crowd. As consumers, we support brands that align with our values and inspire us to action. We engage with brands who inform and entertain us. And we are loyal to brands who make us the hero of the story.

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Topics: Branding


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