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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Is Your Business Starting a Marketing Project? Why You Need a Creative Brief

Posted by StellaPop on Jan 10, 2019 12:49:19 PM

You know what they say, a project without a plan is a wish. 

It happens to us all the time. A client asks us to design an ad, create a brochure or build a website. That's awesome - it's what we do, after all - but before we get started we need to know exactly what we're creating and why.

All of this information goes into a creative brief, which is the roadmap we use to determine the eventual creative output. What is a creative brief? It's a plan on what and how to deliver a project. Why is a creative brief important? As creatives, we're strategic partners. We don't just design for the sake of design. We want to ensure that what we create meets your business goals. A creative brief provides the foundation needed to make sure that we're delivering what you need. 

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Topics: Creative, Design

2019 Gen Z Brand Trend Forecast

Posted by StellaPop on Jan 3, 2019 9:51:22 AM

Millennials used to be the biggest buzzword in marketing. For years, brands were scrambling to find new ways to tailor their content to meet the younger demographic. Sometimes it worked (like with Spotify’s New Year’s campaign) and sometimes it didn’t (see: Pepsi’s disastrous Kendall Jenner commercial). However, as 2018 comes to a close, we’re faced with another grim reminder that we’re not only getting older, but Millennials are too. In fact, Generation Z is set to outnumber Millennials in 2019 and is set to become the next biggest target group.

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Topics: Digital Marketing, Marketing, Branding

Why You Need a Creative At Your C-Suite Table

Posted by StellaPop on Dec 20, 2018 7:16:00 AM

In recent years the C-Suite has expanded to include innovators, designers, marketers and other creatives. The 90s saw the rise of the Chief Marketing Officer as a crucial team member (a role that tech companies can't get enough of today). More recently, designers are starting to rise to the executive level - see companies such as PepsiCo and Johnson & Johnson, both of which have set aside corner offices for Chief Design Officers.

So what's behind the rise of the creative executive, and why should your company take note?

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Topics: CEO Series, C-Suite, Creative

10 Ways to Engage Your Target Audience on Social Media

Posted by StellaPop on Dec 12, 2018 8:41:57 AM

Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content).

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Topics: Digital Marketing, Social Media

How Your Brand Can Bridge Digital and Physical Experiences

Posted by StellaPop on Dec 5, 2018 7:58:00 AM

Today's brands bridge the digital and the physical in a complexity of ways. You interact with customers in-person or in-store, through social media, via your website and through physical assets such as packaging or marketing collateral. 

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Topics: Marketing, Branding

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