If you’re anyone who has a job, owns a company or is about to step foot into the working world, it’s important that you have your LinkedIn profile properly optimized and showing a significant amount of use through building connections, sharing content and perhaps even solidifying your voice in your industry where like-minded professionals are watching. Another tool that many do not know about is the LinkedIn Social Selling Index (SSI) Score.
LinkedIn may not be viewed as a major player in the social marketing or networking space, but if you are targeting or want to connect with business leaders of any kind, you can’t ignore LinkedIn. News flash: It’s not just for job searching anymore many are using it as a social selling tool. Social selling is all about creating conversations organically around your products or services that can and often do lead to sales conversations without any of the traditional sales pitching.
What is a LinkedIn Social Selling Index Score?
Your LinkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. Your score is updated daily giving you opportunities to improve!
Here’s a screenshot of my score. (as of February 13, 2018)
Now it’s not terrible, but it’s also not the greatest. What shocked me was how my score completely beats out the average sales and marketing professional in the online media industry. Their average score… 32. Pitiful, right? This leaves me in the top 3 percent of people in my industry. It’s not rocket science and since the score is updated daily, you can start today to increase your rapport on this social space. Because as you can see, many people are missing out on this opportunity and are in turn leaving money, relationships and personal clout on the table by taking their focus away from where their audience actually hangs out online. Here’s how to grab hold of this opportunity and make your mark.
Your SSI is measured by four key things:
Establishing a Personal Brand
It’s best to optimized your profile with the end-user, customer, client in mind. This is where you post relevant articles that correspond to your industry and the types of professionals you’re looking to attract. This content can be either curated from trusted sources or an original blog-like post using the “post an article” feature. Either way the goal is to start to establish yourself as a thought leader.
Finding The Right People
Know who you’re looking for and the keywords that related to them. LinkedIn has robust search tools to help you find your ideal client to build better connections.
Engaging With Insights
It’s all about connections. Engaging with insights is a great way to find similar people both in your industry and in the industry of your ideal client is to join relevant and active (that’s the key) groups that can help you share your expertise in a non-salesy way.
Sure you want to build relationships with the top leader within the company you’re looking to have on as a client, but what’s important is not discounting the other members of the staff within the company because according to LinkedIn, 73% of B2B buyers prefer sales professionals who have been referred by someone they know, with the percentage increasing to 87% when the intro was made through someone in their professional network.
Looking to get your LinkedIn ready to rock? We’re ready to roll.