First, facts. You are constantly creating and casting vision, whether you’re aware of it or not. Humans are born creators, we create everywhere we go, by the very thoughts we think and the beliefs we believe. However, if you’re not paying attention, or establishing a creative vision intentionally, there’s really no telling where you might end up! It certainly won’t help you plan the trajectory of your business and brand.
What’s This Creative Vision Business, Anyway?
In artistic terms, one might call it the message behind the art. Others might call it artistic vision. However, it’s not merely arranging elements in a clever way. It’s arranging something in a way that clarifies the intended message and describes the target you’re chasing after.
Casting a creative vision for your business and brand is like using words to paint your dreams for the future, hooking the whole team in so that everyone is chasing after the same vision, and dreaming the same dream.
How to Develop Creative Vision
Find a little inspo! The world is laden with inspiration if you’re looking for it. It’s really just finding what you’re passionate about and conveying that message through your vision. When you move forward and craft a vision with inspiration, it moves people and makes them feel something. It makes you feel something too.
To successfully cast creative vision, you must convey your message, the message born from what inspires you. Once you discover what you’re passionate about conveying, you can begin to craft your messaging in a way that evokes emotion, feeling, or meaning. You have a unique perspective that only you can bring to the table, and that’s important when developing a creative vision.
It Was All an Idea
Of course, every vision starts with an idea. But if you think of ideas like bricks, you’ll find that some are useful, and some are just dead weight that will drain valuable time and resources and go nowhere. The truly useful bricks that come along can be meshed with other bricks (or ideas) and built upon each other until they form something breathtaking, like a home or a castle. A cool idea on its own may not spark much, but one cool idea married with another cool idea could spark something, and from that, you could wind up creating the foundation of something pretty special.
In the interest of marrying cool ideas, it’s essential to collaborate with others when crafting your vision. While your single idea might be pretty fantastic, other people have fantastic ideas too. Additionally, other people can provide valuable feedback on your ideas and being a sounding board, so you can discover quickly whether something is really worth pursuing. When you get a group of people all in agreement on one thing, you know there is something valuable lurking.
If the groupthink is yawning as you share your vision, it’s a good indicator you need to go back to the drawing board and come up with some fresh ideas. If everyone is tossing out their own little ideas, helping to build upon what you’ve already thrown out there, you’re headed in an excellent direction. You can take those multiple small ideas and fashion them into an initial concept that you can build upon moving forward.
Revise the Vision
Remember that no creative vision is ever perfect. As you move forward, you may discover flaws. Tackle them immediately, and if necessary, trim the fat and toss ideas that aren’t working. If you find that as things play out and the vision no longer seems viable, toss it and start again. Fail fast, fail forward, and don’t be afraid to take some risks. Eventually, you will turn your vision into a reality your whole team can enthusiastically pursue alongside you.