Having a powerful personal brand not only opens up new professional opportunities, but it can also give the brands you work for - or with - a boost. But your brand is only as powerful as how visible it is. And these days, brand visibility is closely linked to your online presence. This is why it's vital to ensure that your personal branding strategy includes an on-brand, authoritative website for easy perusal by potential clients, collaborators, investors, or members of the media.
Marketing in the finance world can be a tough job, especially if you're marketing financial services. Younger customers are wary of traditional banks, inexperienced when it comes to investing, and unimpressed by insurance. But all is not lost. If you're determined to connect with potential customers, here's what to keep in mind.
As a small business, you know how important it is to build your brand. Getting the word out there is vital, but so is figuring out what exactly that word is. And the more you try to do one, the more you realize that you need to get the other figured out. Welcome to the complementary, symbiotic concepts of branding and marketing!
If you're a little fuzzy on the difference between the two, don't worry: you're not alone. Even the most seasoned business owners sometimes struggle to figure out where one ends, and the other begins. That's why we've written this primer for you.
The world might be on pause, but your brand shouldn't be. In fact, now is an ideal time to push your brand forward with a brand update, refresh, or overhaul. By using these quieter times to revamp your brand identity or refocus your positioning, you can emerge from lockdown with a fresh, up-to-date brand that grabs consumers' attention in all the right ways. Here's what we anticipate to be the top branding trends of 2020 and beyond.
Much of the country might still be on lockdown during COVID-19, but your brand doesn't have to be. We get that it's unnerving to dip a marketing toe into the ever-shifting waters of our times and that your instinct might be to "go dark" until things feel more certain, but that's the last thing you should be doing. Now is the time to dig in and push forward so that you're in a strong place to weather any market shifts. Here's how.