Today's brands bridge the digital and the physical in a complexity of ways. You interact with customers in-person or in-store, through social media, via your website and through physical assets such as packaging or marketing collateral.
If you’re scratching your head, asking yourself what the heck a brand positioning statement even is, keep reading. We’ve got you covered. In a nutshell, a brand positioning statement is your mission, condensed down into a sentence. Think of it as similar to a logline or the premise of a story, found in fiction and television. Except this one is about you and your business.
Our attention spans are getting shorter, and so are our videos. Today, short-form videos are the secret to winning the attention of your fans - and their fans. And the social media titans know it. From Twitter to Instagram to Facebook, every major platform has rolled out short-form video functionality. Even Pinterest and LinkedIn are in on the game.
Topics: Digital Marketing
A touchpoint, in its most basic of definitions, is a point of contact between your business and your customers, clients, or audience. There is an opportunity with every touchpoint to either strengthen your brand relationship with your customer or weaken it. It all boils down to how you approach it.
Topics: Social Media
Do you know your audience as well as you should? Unfortunately, not taking the time to research your market is one of the most common mistakes brands make, and it’s one of the biggest factors that can help turn any campaign from a sizzling dud into a star.