the best creative ideas ever

You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.

Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.

Brand partnerships that work don’t happen by accident. They are born of thoughtful collaboration, strategic thinking and a realistic vision shared by both parties. 

When done right, brand partnerships can have the power to elevate both brands. But, you can't force a connection. There's gotta be a spark. You want to have common ground with the other brand, but not so much common ground that you're competing with each other.

No longer is it enough for a business to merely be a corporate brand and business entity. The companies that are succeeding in today’s culture are the ones that are learning how to humanize their brand and resonate not just with customers as a whole, but customers as individuals.

No longer is it enough for a brand to merely do business with people. No longer is it enough for brands to merely be social and engage their customers and clients. Now it is important for businesses to do both of the above, as well as humanize themselves and simply, “be real,” with customers today.

Walk a mile in my shoes and you'll understand.

We love to put ourselves in the customer's shoes. Why? When making any decision regarding your customer's experience, set the scene as if you were a first-time consumer. Asking a few key questions. How would we have gotten there? What would be looking for? What are the fewest steps to any buying decision?

It's the start of the new year and everyone is talking a big game about the goals they want to achieve in 2019. The gyms are packed with new members. Scales are purchased. Whole30 is started. Motivational quotes fill Instagram feeds and seem like they'll never end. These people are really determined.