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Recent Posts

Up Your Marketing Campaign Game: Get Emotional, Not Rational (Part 1)

Posted by StellaPop on Apr 19, 2019 9:54:58 AM

For many years, marketing and advertising have used rationality behind their advertising campaigns. After all, it just makes sense. The reasoning is that if you hit people with enough information about features and give them a cool USP (unique selling point), logic will prevail. The consumer will digest all the facts and data, realize your brand offers exactly what they’re looking for, and make a perfectly rational buying decision. Except erm… no. That’s rarely what happens.

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Topics: Branding, Marketing, Digital Marketing

Why Every Brand Should be a Publishing Company

Posted by StellaPop on Apr 11, 2019 8:17:00 AM

Content marketing is on another rise in popularity and has been for quite a while now. If you’re a business or a brand, chances are, you’re doing a lot of it as a way to promote your brand, without actually promoting it.

This means that now more than ever, your brand is part business, part publishing company. Blogs are the new norm for many businesses, with pressure to publish engaging content that search engines love on a regular basis.

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Topics: Marketing, Digital Marketing

Brand Strategy vs. Content Marketing Strategy

Posted by StellaPop on Apr 2, 2019 8:03:00 AM

This is not a case of tomayto , tomahto

With all the marketing, branding and advertising jargon out there today, it's easy to get confused. You've probably heard a lot about the importance of a brand strategy as well as the hot topic of content marketing. But what's the difference? We are here to tell you and help you understand how they work together to strengthen your brand.

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Topics: Branding, Marketing

Mighty Over Massive: Choosing A Small Creative Agency

Posted by StellaPop on Mar 28, 2019 8:36:57 AM

 Creative giants have long ruled the advertising world, but times are changing. Small creative agencies are proving that mighty is more potent than massive. Big brands are working with smaller creative shops, swapping bureaucracy for innovation and agility. Small agencies cut through the noise, think outside the box, care about the work, and attract top talent who want to work closely with their clients.

For big ideas, it’s best to think small. Here are a few reasons why you should choose a small creative agency:

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Topics: Branding, Creative

Are Email Click Bots Skewing Your Online Engagement Metrics?

Posted by StellaPop on Mar 20, 2019 10:20:31 AM

They very well could be.

If you are noticing a spike in your email click activity, and you don’t have a valid explanation for it, then you could be the victim of an email click bot. You may have heard of SPAM bots before, designed to collect or farm email addresses from the web, create lists, and spam people with unwanted emails. Bots are actually the source of quite a bit of traffic on the internet. It’s estimated that around 48% of web traffic originates from a bot, and they are far more sophisticated today than even a few years ago.

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Topics: Digital Marketing

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