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A brand isn’t just about an image, pretty colors on a website or a cool logo. A brand is also about the message, emotions, and value you create for your customers and clients. Every company or brand starts because they want to solve a problem, fill a void, or make something better. 

Do you know what your brand's fundamental purpose is? Do your employees? Your company and brand should be built upon your purpose. Having a solid purpose, and knowing what it is, can be a major factor in the overall performance of your business.  

Here's how to identify and lead with your brand's purpose.

Welcome to the digital age in which Google is the yellow pages, Facebook is your billboard on the highway and Youtube is our television.

For the consumer, these entities are all tools and points of access to anything and everything they want. For the business owner, these are the platforms in which you can reach your potential customer.

Your brand's marketing mix is like the legs of a stool. Every leg is important. They all support the same thing and you need them all in order to hold it up. Your brand might not have all the same legs as another stool but it should definitely have more than one - you can't stand up a stool by relying on just one leg.

Let's go over some of the most valuable marketing 'legs'

Are you struggling to generate new leads or garner first-time customers? If so, you might have a discoverability problem. What does that mean? Quite simply, people can't find you online and may not even know you exist.

Boosting your visibility is a critical component of increasing sales and growing your business, and there are a number of ways to go about it. Read on to learn how to improve your discoverability!

Google BERT has been dubbed, "Google's biggest change in 5 years," and "One that will impact one in ten searches." But what exactly is it?

Rolled out on October 25, Google BERT is a deep learning-powered Natural Language Processing (NLP) model designed to help Google better understand language in order to serve more relevant results. Rather than returning results based on search strings, it looks at the relationship between the words in a sentence and at the wider context of a search.