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Recent Posts

Why Brand Aesthetics Play a Major Role in Shaping Online Opinion of Your Business

Posted by StellaPop on Jun 18, 2019 1:58:08 PM

We live in an increasingly visual world, and looking the part is critical to thriving in the market. Today's consumers are highly informed when it comes to design and branding, meaning that they'll approach your brand with a sophisticated set of notions and assumptions. To survive market disruption, your brand needs to look great - and it needs to reflect what you do and who you are.

Here's what your brand's visual identity needs to deliver.

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Topics: Branding, Design

Why Your Marketing Email List is So Important

Posted by StellaPop on Jun 11, 2019 9:06:39 AM

In the era of social media and digital marketing, email lists may seem like an old-fashioned marketing strategy, but there’s no denying the results that occur when a budding brand or business successfully rolls out a stellar email marketing campaign.

Being able to target your audience by directing your copy straight into their inboxes is one of the fastest and easiest ways to get your point across.

If you’re venturing into the big bad world of online or b2b marketing, there’s no better way to start growing your business than developing a solid email strategy. And the secret to any great email campaign starts with developing and build a solid email list.

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Topics: Digital Marketing

8 Ways to Create Shareable Social Content

Posted by StellaPop on Jun 5, 2019 7:34:00 AM

Everyone wants their content to go viral. It's the dream! But is that something you can really do on purpose? Maybe, maybe not. But one thing is for sure: If you want your content to be shared, there are several strategies you can employ.

Keep in mind that just because you have high traffic to your website, blog, or social media channel doesn't mean that your content is actually being shared. And sharing should be a top goal, as it immediately amplifies your audience – for free.

Below are eight ways to pump up the shareability of your content.

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Topics: Social Media, Digital Marketing

The 8 Web Design Commandments That Will Deliver a Heavenly Website

Posted by StellaPop on May 30, 2019 7:57:00 AM

Good web design makes for a user experience that's appealing, intuitive and engaging. It's the difference between a site that converts and one that doesn't. With 88% of users refusing to return to a site after a poor experience, building a site that meets today's web design standards is a must.  

Here are the 8 web design commandments that should never be broken. 

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Topics: Website Design

Print and Online Media: Two Sides of the Same Ad Coin

Posted by StellaPop on May 29, 2019 10:20:59 AM

What's black and white and read all over? A newspaper. Bada-ching. While that joke may never get old, newspapers have aged quite a bit over the years. Still, even though media has evolved from its print days, its soul remains the same. 

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Topics: Digital Marketing, Website Design


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