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Recent Posts

Riding the Wave of Retail Media: the New Shopping Experience

Posted by StellaPop on Nov 24, 2020 6:45:00 AM

A growing trend among businesses is the use of retail media to influence their customers. This is mainly because brand loyalty is hard to come by. 

A Neilson study posits that only 8% of buyers are actually brand loyalists. That means that most purchases these days are decided upon at the point of sale, or at least very near to it. Enter the wielding of retail media tactics to capture those buyers. 

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Topics: Marketing, Digital Marketing

The Year of Ambition: Marketing Resolutions for 2021

Posted by StellaPop on Nov 18, 2020 6:45:00 AM

We all leaped into 2020 with big ambitions and lofty goals. But this year has thrown all sorts of twists, turns, and surprises at us. If you've fallen short of your resolutions for the year, now's the ideal time to start planning a major comeback for 2021. Not sure where to start? Here's our master list of marketing resolutions for 2021 to set you off on the right foot.

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Topics: Creative, Marketing, Digital Marketing

Hair-Raising Predictions: Content Marketing Trends for 2021

Posted by StellaPop on Oct 30, 2020 6:45:00 AM

2020's Halloween festivities might be wrapping up, but we're already prepping our costumes, decorations, and content calendars for next year. Like the fiendish killers, fiends and foes who make the spooky season so great, we like to stay a step or two ahead of things, our industry included!

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Topics: Marketing, Digital Marketing, Killer Content

Keep on Killing it with a Content Audit That Slays The Competition

Posted by StellaPop on Oct 27, 2020 6:45:00 AM

If we've learned anything from the horror films we've been watching this spooky season, it's that the best fictional killers are meticulous planners. If they want to come back for a second or maybe third installment of their franchise, they need to analyze their success rate, improve their methods and, of course, keep tabs on their victims. 

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Topics: Marketing, Digital Marketing, Killer Content

Data Privacy Compliance is a Step Your Business Can't Skip

Posted by StellaPop on Oct 23, 2020 10:56:23 AM

We all know that 2020 has brought an onslaught of shifts that we now have to navigate in both our personal and professional aims. Data Privacy isn't a new conversation but is one that Covid-19 has most definitely affected.

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Topics: Marketing, Technology, Digital Marketing


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