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Recent Posts

Keeping an Ear to the Ground With Social Listening

Posted by StellaPop on Sep 23, 2020 6:45:00 AM

Social media is bursting with opinions; many of them shared in the 6,000 tweets we send a second. But Twitter barely scratches the social media opinion-sharing iceberg. About 500,000 of us browse Instagram every day, and when we're not doing that, we're watching 1 billion hours worth of YouTube videos. That doesn't even count all the commenting, sharing, hashtagging, and tagging what we're doing across the half dozen social platforms we're active on. To put it bluntly, social media is where all the important conversations are happening. And it's vital that your brand makes an effort to hear and respond to what users are saying about you, your industry, or your competitors.

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Topics: Social Media, Marketing, Digital Marketing

The Power of Having a Brand Style Guide

Posted by StellaPop on Sep 17, 2020 6:45:00 AM

Marketing strategies look different based on a variety of factors– the size of a company, its goals, target audience, whether it’s B2B or B2C… the list goes on. However, one thing that should stay the same no matter what kind of business is being run is the presence of a brand style guide. 

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Topics: Branding, Creative, Design

Creativity and Collaboration: How to Develop a Creative Team Environment

Posted by StellaPop on Sep 16, 2020 6:45:00 AM

If you've spent any amount of time managing people, you've probably come to the conclusion that creative people are wired differently. While there may be the odd unicorn who is happy to abide by workflows and Excel spreadsheets, creatives are usually happiest in a less structured, regimented environment. Here's how to create an environment that lets your creative team thrive while also ensuring all that big picture thinking results in something real and tangible.

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Topics: Management Consulting, Creative, Leadership

Why Business Podcasting is a Good Long-Term Engagement Tool for Your Brand and Marketing Strategy?

Posted by StellaPop on Sep 2, 2020 6:45:00 AM

There's no question that podcasts are popular, and the podcast listening demographic is on the rise, particularly during this Covid-19 pandemic. Podcasts are popular because they give listeners a way to consume information that doesn't require them to read or keep their eyes on a screen. They can simply tune in and listen, whether it's from their cell phone, their car on a long commute, working out, or catching up on household chores. In short, it's convenient! 

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Topics: Marketing, Digital Marketing

Rollin’ in the Deep: How to Build a Killer Brand Partnership

Posted by StellaPop on Aug 28, 2020 6:45:00 AM

In life, and in business, you can only get so far when you go it alone. Even sharks, those fearsome creatures of the deep, have developed a mutually beneficial relationship with a species of fish called the remora, which swims alongside - or even attaches itself to - the shark—both species benefit. The remoras get transportation and a free meal, while the sharks enjoy free grooming.

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Topics: Branding, Marketing, Sharkapalooza


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