the best creative ideas ever

Let's say you just crafted a perfect email to your customers. It's clever, exciting, and beautifully designed. But what if that email doesn't get delivered to 50 percent of your list? That's frustrating, to say the least.

But how could that happen? It could be that your email sender reputation isn't up to snuff. Let's explore the factors that can impact your email delivery rate and how to boost your chances to get those important messages into inboxes.

Being a brand today is like being a senior in college: you're constantly working at staying socially relevant as new classes come up. Not only is the market moving at a faster pace, but consumers have heightened, more sophisticated expectations of brands. To stay top-of-mind, your brand needs to evolve in a way that differentiates you from competitors while meeting the needs of customers, all without losing your established identity and credibility.

There are a few courses of action your brand can take to stay relevant in 2019.

With everyone and their brother using social media these days, standing out can be a challenge. If you want your business to be noticed on sites like Instagram, Twitter, and Facebook, you'll want to mix it up and stay on top of the latest trends.

Below are three ways to liven up your feeds and keep your audience engaged.

The days of one-size-fits-all are long gone. Custom, create your own and modify are now common options on menus of products. The "Chipotle-style" of restaurants where you create your order based on available ingredients are commonplace. Consumers now expect tailored experiences adjusted to suit their specific needs, tastes and interests. To meet those expectations, today's brands need to adjust their product and service offerings accordingly. 

While much has been made of the idea of personalization, today's businesses should be focused instead of customization. Let's take a look at what this entails and how it can be achieved.

Despite the rise and success of social media, email campaigns are still a highly effective marketing tool. They give you a chance to reach your audiences based on where they are in the customer lifecycle, which is a key strategy to keep them engaged and coming back. Of course, you don't have the time to be manually pushing "send" on hundreds of emails every day. That's where email automation comes in.

Let's explore four key types of automated email campaigns you should be running.