As a business leader, giving talks and presentations is par for the course. But one bugbear that even the most experienced speaker tends to struggle with is the infamous Powerpoint presentation. Used well, Powerpoint can be an effective tool for engaging your audience and illustrating your point. But all too often these slideshows become unwieldy, repetitive and text-heavy. The outcome is a presentation where your audience is focusing on what's on the screen rather than what you're saying - or worse, they're nodding off.
Google makes the rules and we live to follow them.
Below are 7 things to AVOID doing, so you can stay on Google’s good side and rank high in their search results.
1. Absolutely "no thin" content.
A common practice among site owners trying to manipulate search results is to create thousands of pages targeting a different keyword search term and having very little useful content for its visitor. If a webpage's content consists of a short paragraph of text with a search term used abundantly within the text, it's not very useful to a visitor and is not worthy of a good ranking.
A solid content calendar is critical to the success of your company's content marketing program. And there's no one better to prepare that content than your employees. They know the information your customers want to know, and what kind of questions are being asked of you. Blogging is also a great way to keep your employees on top of industry news and trends.
Unfortunately, actually getting your employees to write those blog posts can be like pulling teeth. Even assigning blog posts to specific employees often doesn't help. Too often they struggle with motivation, with structuring their posts, and with writing something that doesn't require multiple rounds of revisions.
In today's increasingly competitive business world, it's becoming more and more essential to truly connect with customers, stand out from the crowd and create a brand that is memorable.
Think about sports mascots. Every college has them, as do many great brands. We're not saying you have to have a mascot to be a great brand with bandwagon fans, but we are saying you can learn some lessons from them. After all, they are one of the few branding tools that have withstood the test of time.
If you know anything at all about marketing in today’s technological landscape, you probably already know that having an email list is imperative. There’s just no getting around that fact that most of the world today communicates through a screen.
Even more important is having an email list that’s engaged, with people that actually want to receive your emails. That’s no small feat in an era of too much information and inbox overwhelm. So how does one go about building such a holy grail of modern-day marketing? There are several ways actually and implementing a few of them at once will likely give you the best results.