They can make or break an email campaign, because the subject line is the only thing—read that again—the only thing that prompts someone to open your email and read it. Unless it's an email from Grandma that you have to open, you'll look to the subject line to either pique your interest or trash it.
Opti – wait for it – mization! As social media has grown to become one of the top places to reach your audience, we've had to adapt our business strategies. The "build it and they will come" method is no longer enough.
One of the go-to strategies used by individuals and businesses alike, is social media optimization. Simply put, optimizing means fully updating and populating your profile in order to maximize visibility to your target audience.
Have you ever planned an amazing event and yet nobody seemed to know about it? When you're planning an event or launching a new product, you don't want to feel like the kid who excitedly anticipated his birthday party to have no one show up. If this has happened to you and your business, don't give up! It's time to try a new approach and create some buzz!