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Create better strategies and tactics and build a better brand.

Michael S OGrady

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Recent Posts

Data Analytics Strategy: The One "Must Have" for Every Brand Leader

Posted by Michael S OGrady on Sep 20, 2018 8:40:05 AM

To run a successful business, a strategy for data analytics is a must. Analyzing data is how savvy leaders collect information, wring it out, and extract quality, timely, actionable intel they can then use to run their business better. Thankfully, in the era of smartphones, access to personal data about customers has never been more abundant or more accessible to obtain. We are living in a new economy, and data is the driving force behind every successful brand making waves today.

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Topics: Marketing, Digital Marketing

Stand for Something: Using Content Marketing to Highlight Your Company's Purpose

Posted by Michael S OGrady on Sep 13, 2018 7:49:00 AM

It's no longer enough for your business to simply sell a great product or service. Plenty of businesses do! Increasingly, consumers shop based on whether a company aligns with their goals, purpose or outlook. To reach them, your business needs to stand for something. 

But in a world of content marketing, standing for something is about more than simply listing a handful of pillars on your website. It's about showing those values through your actions, partnerships, and campaigns. 

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Topics: Branding, Creative, Digital Marketing

How to Get Your Social Traffic into Your Sales Funnel

Posted by Michael S OGrady on Sep 11, 2018 8:43:22 AM

With a massive 95% of millennials following a brand on social media, it's no wonder that it's the golden child of today's marketers. Social media marketing is an affordable, low-barrier way to build your brand and reach your audience - an active, engaged audience that wants to hear from you. 

 

But while some brands are great at garnering likes, shares and follows, they're not necessarily managing to convert that interest into leads or sales. Too often users either stay in their social media silos or head to your site...and bounce. 

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Topics: Social Media, Digital Marketing

Design & Leadership: Two Peas in a Pod

Posted by Michael S OGrady on Sep 7, 2018 6:22:00 PM

Increasingly, the world's most innovative companies are being led by those with design experience. That's because great design isn't just about great-looking products: it's about solving problems and challenges in practical yet creative ways. 

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Topics: Creative, Design, Leadership

Know Your Buyer's Digital Journey Or Risk Losing Them Forever

Posted by Michael S OGrady on Aug 29, 2018 7:50:39 AM

As the modern market becomes more fragmented -- and, ultimately, more digitized -- those who aren’t able to keep up with all the new and emerging trends will be left in the dust. That’s why it helps to outline your marketing strategy so you can have an easier time engaging with prospective customers and building your brand. How, you might say? By owning your own buyer’s digital journey!

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Topics: Digital Marketing

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