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Michael S OGrady

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Recent Posts

The Marketing Comeback Kid of 2018: The E-Newsletter

Posted by Michael S OGrady on Oct 24, 2018 8:14:00 AM

What's the Deal With E-Newsletters?

Remember the "club fair" when you first started college, everyone with great enthusiasm signs up for way too many clubs but in the end only really joined one or two. Similarly, it's become an all too familiar occurrence, email inboxes brimming with newsletters we signed up to receive. The realization usually starts with a Monday morning inbox mess, and a when did I sign up for that moment?

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Topics: Digital Marketing, Email Design

Make Your Marketing Sizzle: How To Create Landing Pages That Convert

Posted by Michael S OGrady on Oct 16, 2018 7:58:00 AM

If you know anything about the internet and marketing your business online, you probably know of or have heard of landing pages. Essentially, a landing page is a web page created so you can drive targeted traffic to it, using various methods like FB or Google ads, banner ads, marketing emails and more.

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Topics: Website, Digital Marketing

How to Effectively Measure the Worth of your Content Marketing Program

Posted by Michael S OGrady on Oct 9, 2018 7:59:00 AM

More content marketing has become something of a business mantra over the past ten years, but how do you know if the content you’re producing is doing your brand any good? Clicks can be deceptive, and sales don’t always mean long-term revenue.

Studies show that 33% of B2B marketers and 41% of B2C marketers have no idea how to measure their content marketing efforts effectively. If you’re wondering whether your efforts are hitting the mark, here are a few simple tips to help you measure its worth of your business publishing efforts.

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Topics: Marketing, Digital Marketing

A Social Media Marketer's Quick Guide to Facebook Ads

Posted by Michael S OGrady on Oct 2, 2018 8:00:00 AM

Compared to Google AdWords, Facebook Advertising ranks as the reigning champ. You can advertise with them for mere pennies on the dollar, which means you can pimp out your products or services not only effectively, but cost-efficiently too.

Provided, of course, you’ve gleaned a bit of know-how and aren’t flying blind. To really see returns you can bank on, we strongly suggest using the Facebook Ads Manager to run your campaigns.

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Topics: Social Media, Digital Marketing

Retention Marketing: Building Loyal Customers That Spend More Money

Posted by Michael S OGrady on Sep 26, 2018 7:58:00 AM

Everyone loves a shiny new lead. It's easy to be tempted by new possibilities and unintentionally neglect the customers or prospects already on your database.

But the old saying goes, a bird in the hand is worth two in the bush. Don't let your pursuit of growth impact your existing customer base.

After all, you've already spent time and effort courting them. And they've responded by paying attention, signing up or even paying for your product or service. You want them to stay engaged and loyal to your brand - and continue to buy your solutions.

Increasing retention by just 5% can boost revenues by up to 95%. Why the huge figure? It's much cheaper and easier to hold on to existing clients than it is to find new ones. 

Retention matters!

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Topics: Marketing, Digital Marketing


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