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Michael S OGrady

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Recent Posts

Why Do People Love College Basketball and Playing Their Brackets Each Year?

Posted by Michael S OGrady on Mar 30, 2020 3:02:47 PM

I love college basketball, heck, I love all basketball, but I love the action and passion of college basketball most of all. I think one of the main drivers of our obsession lies in the marketing and advertising industry's focus on delivering content at an incredible pace, which delivers massive impressions and engagement.

America loves college basketball; the statistics are staggering with 11.3 million viewers on average over the last 22 years. College fans live-streamed a total of 80.7 million hours with a record viewership of 21.2 million for the championship game, which was a record. TV advertising spends from 2005 to 2015 were a total of $8,668,000, with 2015 coming in at $1,163,000. In 2015, the average cost of a 30-second spot was $1.55 million. Digital advertising spend by device in 2015 left smartphones & tablets getting $30.4 billion and desktops & laptops receiving $27.6 billion.

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Topics: Marketing, Digital Marketing

The Marketing Comeback Kid of 2018: The E-Newsletter

Posted by Michael S OGrady on Oct 24, 2018 8:14:00 AM

What's the Deal With E-Newsletters?

Remember the "club fair" when you first started college, everyone with great enthusiasm signs up for way too many clubs but in the end only really joined one or two. Similarly, it's become an all too familiar occurrence, email inboxes brimming with newsletters we signed up to receive. The realization usually starts with a Monday morning inbox mess, and a when did I sign up for that moment?

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Topics: Digital Marketing, Email Design

Make Your Marketing Sizzle: How To Create Landing Pages That Convert

Posted by Michael S OGrady on Oct 16, 2018 7:58:00 AM

If you know anything about the internet and marketing your business online, you probably know of or have heard of landing pages. Essentially, a landing page is a web page created so you can drive targeted traffic to it, using various methods like FB or Google ads, banner ads, marketing emails and more.

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Topics: Website, Digital Marketing

How to Effectively Measure the Worth of your Content Marketing Program

Posted by Michael S OGrady on Oct 9, 2018 7:59:00 AM

More content marketing has become something of a business mantra over the past ten years, but how do you know if the content you’re producing is doing your brand any good? Clicks can be deceptive, and sales don’t always mean long-term revenue.

Studies show that 33% of B2B marketers and 41% of B2C marketers have no idea how to measure their content marketing efforts effectively. If you’re wondering whether your efforts are hitting the mark, here are a few simple tips to help you measure its worth of your business publishing efforts.

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Topics: Marketing, Digital Marketing

A Social Media Marketer's Quick Guide to Facebook Ads

Posted by Michael S OGrady on Oct 2, 2018 8:00:00 AM

Compared to Google AdWords, Facebook Advertising ranks as the reigning champ. You can advertise with them for mere pennies on the dollar, which means you can pimp out your products or services not only effectively, but cost-efficiently too.

Provided, of course, you’ve gleaned a bit of know-how and aren’t flying blind. To really see returns you can bank on, we strongly suggest using the Facebook Ads Manager to run your campaigns.

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Topics: Social Media, Digital Marketing

Retention Marketing: Building Loyal Customers That Spend More Money

Posted by Michael S OGrady on Sep 26, 2018 7:58:00 AM

Everyone loves a shiny new lead. It's easy to be tempted by new possibilities and unintentionally neglect the customers or prospects already on your database.

But the old saying goes, a bird in the hand is worth two in the bush. Don't let your pursuit of growth impact your existing customer base.

After all, you've already spent time and effort courting them. And they've responded by paying attention, signing up or even paying for your product or service. You want them to stay engaged and loyal to your brand - and continue to buy your solutions.

Increasing retention by just 5% can boost revenues by up to 95%. Why the huge figure? It's much cheaper and easier to hold on to existing clients than it is to find new ones. 

Retention matters!

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Topics: Marketing, Digital Marketing

Data Analytics Strategy: The One "Must Have" for Every Brand Leader

Posted by Michael S OGrady on Sep 20, 2018 8:40:05 AM

To run a successful business, a strategy for data analytics is a must. Analyzing data is how savvy leaders collect information, wring it out, and extract quality, timely, actionable intel they can then use to run their business better. Thankfully, in the era of smartphones, access to personal data about customers has never been more abundant or more accessible to obtain. We are living in a new economy, and data is the driving force behind every successful brand making waves today.

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Topics: Marketing, Digital Marketing

Stand for Something: Using Content Marketing to Highlight Your Company's Purpose

Posted by Michael S OGrady on Sep 13, 2018 7:49:00 AM

It's no longer enough for your business to simply sell a great product or service. Plenty of businesses do! Increasingly, consumers shop based on whether a company aligns with their goals, purpose or outlook. To reach them, your business needs to stand for something. 

But in a world of content marketing, standing for something is about more than simply listing a handful of pillars on your website. It's about showing those values through your actions, partnerships, and campaigns. 

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Topics: Branding, Creative, Digital Marketing

How to Get Your Social Traffic into Your Sales Funnel

Posted by Michael S OGrady on Sep 11, 2018 8:43:22 AM

With a massive 95% of millennials following a brand on social media, it's no wonder that it's the golden child of today's marketers. Social media marketing is an affordable, low-barrier way to build your brand and reach your audience - an active, engaged audience that wants to hear from you. 

 

But while some brands are great at garnering likes, shares and follows, they're not necessarily managing to convert that interest into leads or sales. Too often users either stay in their social media silos or head to your site...and bounce. 

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Topics: Social Media, Digital Marketing

Design & Leadership: Two Peas in a Pod

Posted by Michael S OGrady on Sep 7, 2018 6:22:00 PM

Increasingly, the world's most innovative companies are being led by those with design experience. That's because great design isn't just about great-looking products: it's about solving problems and challenges in practical yet creative ways. 

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Topics: Creative, Design, Leadership

Know Your Buyer's Digital Journey Or Risk Losing Them Forever

Posted by Michael S OGrady on Aug 29, 2018 7:50:39 AM

As the modern market becomes more fragmented -- and, ultimately, more digitized -- those who aren’t able to keep up with all the new and emerging trends will be left in the dust. That’s why it helps to outline your marketing strategy so you can have an easier time engaging with prospective customers and building your brand. How, you might say? By owning your own buyer’s digital journey!

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Topics: Digital Marketing

Everything An Executive Needs To Know About Branding But Was Afraid To Ask

Posted by Michael S OGrady on Aug 23, 2018 11:07:19 AM

Have your eyes ever started to glaze over as people threw around a bunch of marketing jargon? You're not alone. This is especially true in the realm of branding. I mean, how many terms can you possibly make with the word "brand?" Turns out, a lot. 

So if you'd like a quick-and-easy guide to branding terminology, keep this post handy and you'll sound like an expert in no time.

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Topics: Branding

5 Reasons to Rebrand

Posted by Michael S OGrady on Aug 16, 2018 7:28:00 AM

Most companies will need to rebrand/refresh their brand at least once during a ten year period. But, how do you know when the right time is? We know it can be a painful process - you're invested in it, attached to it and it's hard to let go. But, there always comes the time for a new chapter as your company evolves.

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Topics: Branding

SEO: Built for Traffic

Posted by Michael S OGrady on Aug 7, 2018 8:00:00 AM

SEO, or search engine optimization, is the science of making sure that your website shows up when people are searching for terms related to who you do and what you are. We've all seen the stats that show that no one scrolls through more than a page of search engine results. That's why it's a must to rank as highly as possible for your chosen keywords.

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Topics: Website, Digital Marketing

What to Do If Your Content Marketing Campaign Stalls

Posted by Michael S OGrady on Jul 31, 2018 7:29:00 AM

You've put together a brilliant marketing strategy underpinned by valuable, relevant content, but you're not getting the results you anticipated. 

Don't worry. It's normal. And fortunately, it's an issue you can easily deal with. Sometimes it's a matter of being patient. Other times it's a matter of tweaking your approach. Here's what to do if your content marketing campaign has stalled.

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Topics: Digital Marketing

Your Contact Page Equals Prime Internet Real Estate—Here’s Why

Posted by Michael S OGrady on Jul 26, 2018 7:18:00 AM

One of the most important ways a business reaches their audience in today’s tech-savvy world is through their website. Your entire website (done right), should clearly communicate your core brand values and what you have to offer, raise awareness of your business, and generate leads, but your contact page, in particular, is a prime piece of real estate that you don’t want to neglect.

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Topics: Marketing

Blogger's Block and the Dreaded "Blank Page"

Posted by Michael S OGrady on Jul 17, 2018 8:03:00 AM

Writer's block. You know it happens. You’re staring at a blank page with a blinking cursor, wondering what the heck you want to say and how you want to say it, and can’t come up with a single viable idea. Some might call it the “writer’s block” of the digital era.

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Topics: Digital Marketing

Are You A Business Owner Who Focuses On The Buyer Or The User?

Posted by Michael S OGrady on Jun 28, 2018 7:58:00 AM

Buyer-centric strategy: You're the owner of a business that puts a lot of effort into marketing a product you believe in. You've spent time and money building buzz and testing the waters on which techniques encourage your target customers to open their wallets. 

You're careful with your messaging and try to shape your customers' view of your brand and product. You focus on differentiating yourself from the competition, showing why your product is the only solution for your customers' problems. 

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Topics: Branding, Design, Management, C-Suite

How to Simplify Your Brand and Grow Your Market Share

Posted by Michael S OGrady on Jun 26, 2018 2:41:31 PM

Simple brands are iconic brands. They benefit from clarity, focus and transparency. They stand out, stand apart and rise above the noise. 

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Topics: Branding

From Marketing to Sales: How to Hand Over the Keys and Convert Leads

Posted by Michael S OGrady on Jun 7, 2018 8:40:00 AM

We see it all the time: A company's marketing efforts are running like a well-oiled machine. Social media is humming, ads are drumming up interest, Pay-Per-Click is clicking and their blog's comment section is as busy as Grand Central Station at rush hour. But somehow this interest isn't leading to new customers — or not as many as it should. So where's the disconnect?

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Topics: Marketing

Building a Digital Employer Brand That Attracts the Best Talent

Posted by Michael S OGrady on May 17, 2018 7:08:00 AM

If you're looking to bring high-quality job candidates in the door, it's no longer enough to simply have a careers section on your website. Chances are, the first place a candidate will interact with your company and employer brand is on a job site such as Indeed or a social channel like LinkedIn. So if you're not completely leveraging these sites, you're missing out on potentially great hires.

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Topics: Human Resources, Creative

The Topsy Turvy Reality of This Twitter Policy Change-Up

Posted by Michael S OGrady on Mar 22, 2018 7:46:00 AM

What a week it's been in social media marketing land! While you were distracted by the goings-on at Facebook, Twitter (albeit not for unrelated reasons) has been busy updating its policy and making changes to its algorithm

The changes are part of Twitter's Information Quality improvement efforts, which have in the past included things like its Quality Filter. The new updates aim to reduce spam by flagging tweets posted across multiple accounts.

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Topics: Social Media

Digital Micro-Moments, or How Just "Showing Up" Can Drive Conversions

Posted by Michael S OGrady on Mar 13, 2018 8:15:00 AM

The instant-gratification generation has been a boon for business and marketers. Consumers are quick to make a decision and make a purchase. This is especially true on mobile. But as it gets easier for consumers to signal their intent via social media, search or browsing a site, their expectations of businesses are only growing.

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Topics: Creative, Marketing

How To Find Your LinkedIn SSI Score

Posted by Michael S OGrady on Feb 13, 2018 2:08:21 PM

If you’re anyone who has a job, owns a company or is about to step foot into the working world, it’s important that you have your LinkedIn profile properly optimized and showing a significant amount of use through building connections, sharing content and perhaps even solidifying your voice in your industry where like-minded professionals are watching. Another tool that many do not know about is the LinkedIn Social Selling Index (SSI) Score.

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Topics: Social Media

How To Tell Your Brand's Story

Posted by Michael S OGrady on Jan 4, 2018 8:12:00 AM

"So, what's your story?" 

It's a question we ask clients all the time. In fact, it's a question that people are always asking. Your story is what defines you, your values and your purpose. It creates a personal connection between you and your audience. 

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Topics: Branding

Creating a Brand “Survival Bag” for Your Biz (Part Two)

Posted by Michael S OGrady on Dec 12, 2017 7:19:00 AM

If you missed part one of this series, be sure to check it out here. 

We all know there are some things you just shouldn’t skip over when it comes to building a business that’s profitable. One of those vital elements is your brand. This includes creating it and maintaining it, which is where that branding survival kit can come in handy. In the last post, we covered four essentials necessary for a well-stocked kit. Today, we’ll cover six more. 

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Topics: Branding, Creative

Creating a Brand “Survival Bag” for Your Biz (Part One)

Posted by Michael S OGrady on Dec 5, 2017 9:16:30 AM

You know you’ve got one. That hidden “survival bag” you’ve got tucked away for the zombie apocalypse, so that when the time comes, you can grab it and make haste to safer ground. And with today’s current climate and all the natural disasters going on, that hidden survival bag becomes even more important.

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Topics: Branding

Does Your Brand Have Brand Loyalty?

Posted by Michael S OGrady on Nov 14, 2017 7:39:00 AM

The Phenomenon of Brand Loyalty

In the world of advertising and marketing, the word ‘brand’ gets tossed around a lot. Some companies think of branding as a cool-looking logo, a rhetorical catchphrase and a uniform color scheme. However, just feeding a brand to the masses, won’t always create loyalty and raving fans. In fact, it’s said that 89% of consumers don’t feel a connection to their chosen brands. Shocking, right?

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Topics: Branding, Creative

7 Reasons Why a Mobile-Ready Website Is a Must

Posted by Michael S OGrady on Oct 19, 2017 2:01:00 PM

Having a business website that’s mobile-ready and user-friendly is crucial to being competitive in the digital marketplace. New facts verify the dominance of mobile usage each day. Worldwide 1.2 billion people access email, view websites, engage in social media and make purchases all from their smartphones or tablets. Not convinced? These seven reasons will do the trick.

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Topics: Website, Mobile-Ready

What’s In A Company Name? Everything.

Posted by Michael S OGrady on Oct 10, 2017 1:34:00 PM

Ever heard of such famous companies as Backrub? The Sound of Music? What about Blue Ribbon Sports? Of course, you haven’t. These were the original names considered for Google, Best Buy and Nike. A business name can make or break a company, especially in today’s crowded digital and mobile world. A simple, easily remembered name can also be immeasurably helpful in your marketing and branding efforts. Let’s consider these three names to illustrate what we mean.

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Topics: Branding

Is Your Website Ready to Compete?

Posted by Michael S OGrady on Jul 6, 2017 10:31:00 AM

It’s a law of nature and business. In a constantly changing world, your company must adapt and evolve, or be left behind. This has never been truer when considering the Internet. It’s where business is done today. Here’s a few statistics that may astound you:

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Topics: Creative, Website

7 Reasons Why CEOs Need Marketing Automation

Posted by Michael S OGrady on Jun 27, 2017 10:03:00 AM

As a CEO of a growing business, you’re constantly thinking about top-line growth, customer satisfaction, competition, and profitability. Your two biggest worries: Will my company make its numbers? Will my competitors outperform and steal my customers?

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Topics: Marketing

Taking Control of Your Brand Voice and 'Going Live' On Facebook — 5 Key Takeaways

Posted by Michael S OGrady on May 24, 2017 1:22:29 PM

I had the incredible opportunity to network, learn and strategize for a few days in Orlando with some of the brightest in the digital marketing world. It was my first time attending Social Boom!, a conference dedicated to bringing some of the world’s top social media and digital marketers in one room to learn, strategize and explore how to grow businesses to the next level in social communication. The conference was spearheaded by Kim Garst and her incredible team at Boom Social. 

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Topics: Social Media, Marketing

How to Measure What Matters: Stop, Drop & Roll Out Your Social Media KPIs

Posted by Michael S OGrady on May 22, 2017 5:50:17 PM

Ever feel like your social media just isn’t sticking? Or even worse, your social media isn’t generating the results and dollar bills you think it should? Do you know what you want your social media to be doing for you? We’re talking ROI here, which newsflash: is more than just follower count, reach, and overall engagement. It's money!

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Topics: Social Media, Marketing

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