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Create better strategies and tactics and build a better brand.

Brian Wilson

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Recent Posts

How to Create a Well-Designed Email Newsletter That People Will Actually Read

Posted by Brian Wilson on Mar 20, 2018 7:44:00 AM

How many times have you opened an email newsletter only to delete it two seconds later? Or even worse, just delete it without even clicking open — which you've done the past 10 times? It happens to all of us. But why? One reason is that the newsletter just isn't interesting enough to catch your attention. In our overly busy, exceedingly digital lives, we simply don't have time for cluttered, visually flat emails that don't immediately pique our interest. 

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Topics: Design, Email Design

How To Take Polished Photos of Commercial Real Estate Properties

Posted by Brian Wilson on Mar 15, 2018 7:15:00 AM

When it comes to frustrations, we know that commercial real estate brokers and firms have limited time and resources to create well-composed photos. We get it. They come to us often with questions about the best way to photograph their space to appeal to their target audience.

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Topics: Visual Identity

Extreme Makeunder: The Rebrands That Should Never Have Been

Posted by Brian Wilson on Feb 16, 2018 2:08:59 PM

Overhauling your brand can help refresh your brand's image. Done well, it brings you up to date and into focus. Done poorly, it can do away with years of carefully developed brand equity and consumer recognition.

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Topics: Branding

Great Brands Don't Convey: They Evoke

Posted by Brian Wilson on Feb 1, 2018 9:16:24 AM

Great brands evoke something in consumers. When consumers feel something about a brand, they're more engaged, more loyal, and more likely to take action.

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Topics: Branding, Visual Identity

Build Brand Buzz With A Name That Reflects Your Positioning

Posted by Brian Wilson on Jan 30, 2018 8:00:00 AM

Naming your company is probably one of the biggest branding challenges you'll face. How do you come up with a name that reflects who you are, what you do and what you stand for? A name that becomes an icon of your category, while also leaving room for growth and expansion?

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Topics: Branding


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