How many times have you opened an email newsletter only to delete it two seconds later? Or even worse, just delete it without even clicking open — which you've done the past 10 times? It happens to all of us. But why? One reason is that the newsletter just isn't interesting enough to catch your attention. In our overly busy, exceedingly digital lives, we simply don't have time for cluttered, visually flat emails that don't immediately pique our interest.
When it comes to frustrations, we know that commercial real estate brokers and firms have limited time and resources to create well-composed photos. We get it. They come to us often with questions about the best way to photograph their space to appeal to their target audience.
Topics: Visual Identity
Overhauling your brand can help refresh your brand's image. Done well, it brings you up to date and into focus. Done poorly, it can do away with years of carefully developed brand equity and consumer recognition.
Great brands evoke something in consumers. When consumers feel something about a brand, they're more engaged, more loyal, and more likely to take action.
Naming your company is probably one of the biggest branding challenges you'll face. How do you come up with a name that reflects who you are, what you do and what you stand for? A name that becomes an icon of your category, while also leaving room for growth and expansion?