Video is king. The opportunities video offers businesses for genuine marketing is growing exponentially. Video has had its place in the marketing world for quite some time, but it's been evolving and you need to take advantage of it. Here's what you can expect to come from video and how you can grow with it:
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Why You Should Embrace Video Now Rather Than Later
Topics: Marketing
The Golden Rule of Branding: Pick One Thing and Tell It Well
When building or defining a brand it's natural to want to include everything. Especially if you're an entrepreneur and your brand is basically you. There's a lot that you want to communicate, and you want to make sure that people understand it.
Topics: Branding
Overhauling the look feel, or even name of your brand is a big deal. So much so that many brands struggle to pull the trigger a rebrand — often to the detriment of their bottom line.
Topics: Branding
Click Me! How to Create Call-to-Action Buttons That Convert
Sign up! Reserve your spot! Download now! We all encounter a ton of call-to-action (CTA) buttons every day. But which ones do we actually click? And what motivates us to click some but not others?
Topics: Digital Marketing
Give Your Website Oxygen and Room to Breathe with Whitespace
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