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Create better strategies and tactics and build a better brand.

Social Media Embassies: How to Build Them

Posted by StellaPop on May 22, 2019 8:42:48 AM

Social media is a powerful tool to expand your reach, strengthen your brand, and build relationships. And if you think of your website as a country, then you could argue that your social media channels are your embassies – the outposts you have in other communities to communicate about your company.

So how do you make sure you're fully leveraging your embassies? Take a look at the tips below to make your social media presence all it can be.

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Topics: Social Media, Digital Marketing

1-2-3 Marketing Touchpoints: How to Create Customer Obsession

Posted by StellaPop on May 16, 2019 10:49:47 AM

Touchpoints play a vital role in the marketing strategy of any business. Properly leveraged, they're the key to taking a customer from the initial awareness stage all the way through to conversion. When you get touchpoints right, you can create customers who are more than loyal. They're obsessed with your brand and what you offer.

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Topics: Marketing, Digital Marketing

Up Your Campaign Game: Get Emotional, Not Rational (Part 2)

Posted by StellaPop on May 9, 2019 8:01:00 AM

The most profound effect on our actions, impact that makes a lasting impression and sets our future selves up to perform the same action again and again, stems from emotions, not logic. Emotions operate on an altogether different playing field than cognitive thinking.

Put simply, they knock it out of the park when it comes to effectiveness in advertising and brand building. Instead of appealing to higher minds, brands are hitting people right in the guts, using ads that invoke emotion and attempt to trigger a specific response. Sound a bit like manipulation? Well, it is. But it works. 

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Topics: Creative, Marketing

Your Lack of Creative Work is Holding Your Profitability Hostage

Posted by StellaPop on May 8, 2019 9:37:02 AM

When we talk about creativity we're not talking about a toddler's glittery Popsicle stick creation - though it's rooted in the same place.

Creativity is novel, non-obvious, useful, and moving ideas executed in a novel, non-obvious, useful, and moving ways. 

Approaching business with creativity is essential to your business success. This is particularly true when you're talking about branding and marketing. Why? 

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Topics: Creative, Design

Engaging Social Media: How to Create a Rabid Community

Posted by StellaPop on May 1, 2019 7:58:00 AM

Let’s face it. Social media isn’t going anywhere. Neither is the internet.

So, it just makes good business sense to learn how to utilize one of the most powerful tools at our disposal in this new era of marketing and branding. While it may seem like a footnote for many busy business owners, neglecting your social media presence and failing to build a community around your loyal clients and customers is setting you up for failure over the long-term. Remember that the people you connect with online aren’t just “online.”

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Topics: Social Media, Digital Marketing

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