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Brand Naming: 7 Steps to Choosing a Brand Name that Sticks

Posted by StellaPop on Apr 6, 2021 6:45:00 AM

You could have the greatest idea for a business, product, or app ever — but if you don't have a strong name to support it, you might struggle to make it a success. 

But with so many brands competing for attention and revenue, it can be daunting to even begin thinking about a name. After all, there's more to a brand name than just how it sounds or how much you like it. Read on to learn seven important steps to take when naming your brand.

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Topics: Branding, Creative, Marketing

Retargeting Advertising 101: Why Retargeting is Essential for Your Marketing

Posted by StellaPop on Apr 1, 2021 2:12:18 PM

To achieve solid ROI on your advertising campaigns, you need to be both targeted and ubiquitous. Common wisdom says that it takes 6-8 touches (interactions) for a prospect to hand over money for your product. Basically, by putting your product or service in front of an interested prospect's face multiple times, you'll begin to build recognition, rapport, and trust. Once you've done that, conversion is just a step away. 

The best way to be targeted and ubiquitous? Retargeting.

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Topics: Marketing, Digital Marketing

The Guide to Understanding Google Web Core Vitals and Your Business Website

Posted by StellaPop on Mar 24, 2021 6:45:00 AM

In May 2020, Google announced that if sites wanted a ranking boost, they needed to meet its freshly rolled-out Web Core Vitals. The announcement gave site admins and marketing teams a year to get on top of things, but guess what? Yep, a whole year has passed, and that time is here.

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Topics: Website, Digital Marketing, Website Design

Never, Never, Ever Compromise On Your Business Branding

Posted by StellaPop on Mar 19, 2021 6:45:00 AM

Farmers brand their cattle for a reason: so you'll never mistake one of their herd for someone else's. Every brand is bold, unique, and the sum of years of hard work. It's the same in business. Your brand identity is the equivalent of Farmer Bill's cattle stamp. It's a mark of who you are and who you're not. Cutting corners, compromising, or failing to police how your brand is presented to the world muddies up that brand promise - and your reputation. 

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Topics: Branding, Creative, Marketing

Do More With Social Media And Become a Market Leader

Posted by StellaPop on Mar 10, 2021 6:45:00 AM

When brands talk about social, it's mostly from a communications and marketing perspective. Which posts translate into the most likes? How much content should you create to meet your engagement metrics? Are you visible on all the right channels?

But social offers way more possibilities than ticking off some KPIs in your marketing budget (although those matters too!). Social media has grown to become a massive ecosystem where all of your existing and prospective customers hang out and talk about their interests and concerns, giving you a ton of opportunities to make sure your brand is delivering exactly what the market needs.

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Topics: Social Media, Marketing, Digital Marketing

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This here is the home base for CEOs, founders, owners and C-Suite executives to discover useful and timely information on a variety of topics, including:

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