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The Ins and Outs of Brand Positioning

Posted by StellaPop on Mar 25, 2020 7:45:00 AM

Brand positioning.

Maybe you’ve heard of it, maybe you haven’t. Boiled down into a nutshell, it’s the process of the tactics and strategies you use to position yourself a certain way in the minds of your customers. It’s the message and story you tell that reveals who you are as a company.

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Topics: Branding, Marketing

The Business Value of Design

Posted by StellaPop on Mar 20, 2020 8:00:00 AM

Design isn't just about creating things that look good. It's about solving a problem in an appealing, functional way. And according to McKinsey's recent report The Business Value of Design, it's a good business idea. Their research indicates that businesses that invest in design thinking are twice as successful as those who don't.

The challenge, however, is in being able to demonstrate the value of design. While many designers and companies are aware of the ROI that great design brings, selling it to consumers - or even to higher ups - isn't always so easy. 

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Topics: Creative, Design, Visual Identity

How to Approach your Corporate Crisis Communications

Posted by StellaPop on Mar 18, 2020 12:18:42 PM

The Novel Coronavirus is rapidly spreading around the world, sickening hundreds of thousands and killing thousands. On US shores, multiple states have declared a state of emergency due to the virus. In addition to its medical impact, we're also seeing an incredible economic one. Supply chains have been disrupted, the market is in free fall, major events are being canceled, and small businesses are struggling.  

The speed at which the virus has thrown our lives into upheaval shows just how important it is to have a corporate crisis response ready to go. Here's how to approach yours.

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Topics: Marketing, Digital Marketing

The Growing Power of Challenger Brands

Posted by StellaPop on Mar 17, 2020 8:00:00 AM

For years now the public conversation has been focused around "disruptors" - brands that seek to become market leaders through a powerful USP. They're different from disruptors. The conversation is shifting towards a new type of powerhouse: the challenger brand.

A challenger brand is a mission-driven company that sets itself apart with a vision for improving things for the customer. It's less about a winner-takes-all competition mindset and more about progressing the category. Challenger brands challenge ideas or processes, not just other companies, as disruptors do. They're about challenging a what, not a who.

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Topics: Branding, Creative

7 Reasons Why Government Contractors Need a Robust Social Media Marketing Strategy

Posted by StellaPop on Mar 10, 2020 10:39:20 AM

Despite the pervasiveness of social media, it can still be daunting for some businesses to fully leverage it for marketing purposes. This can be especially true for government contractors. But no matter how intimidating, the benefits of social media marketing can't — and shouldn't — be ignored.

Let's look at some key reasons why social media should play a key role in any government contractor's marketing strategy.

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Topics: Social Media, Digital Marketing


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