the best creative ideas ever

The pharmacovigilance industry is poised to grow into an $8 billion market by 2024. That’s a massive increase of over 10 percent since 2017. And that means two things. First, there’s money in this industry. And second, it's going to become more competitive.

And when there’s more competition, companies need to work harder to reach their audiences. That requires marketing. But it requires more and better marketing than what most companies are doing right now. Here's why your organization needs to up its game.

You already do a lot to effectively market your company: You're on social media. You have a blog. You produce videos. Your email marketing program is humming along. But have you ever considered podcasting?

You might say this sounds like a difficult endeavor that would take too much time and resources. Besides, it's out of your comfort zone and you probably couldn't garner enough listeners to make it worth it. 

But to that, we say, not so fast! There are a number of reasons why podcasts are a powerful marketing tool and why they're not actually as daunting as you might think.

If you haven’t bothered developing a monthly content marketing strategy, we daresay, you’re behind in the times. However, you can’t just create content willy-nilly. There is no true success without a solid strategy, and strategy requires forethought, not mere execution. Without a strategy, creating content is a waste of time.

Creating a strategy to produce regular marketing content that engages and connects with your prospects is like making a plan to fill your car up with gas each week. Fail to fill, and you might find yourself stranded on the side of the road somewhere.

Most high-performing businesses spare no shortage of time and effort in developing a viable business strategy, and a hard-hitting brand strategy to support it. But what about a creative strategy? Too often brands conflate brand and creative strategies, robbing their business of either destination or approach. The businesses that truly succeed are the ones that complement their brand strategy with a creative one.

Content marketing is king, but especially when the right people are creating it. In today's media landscape, those people are users. In fact, both brands and consumers agree that user-generated content (UGC) is more influential than those created by brands. The reason? UGC is authentic, engaging and helps humanize brands. It's created by fans who want to give brands a boost.

UGC runs the whole gamut of media: blog posts, pictures, videos, Tweets, testimonials, reviews, and customer feedback. The possibilities for brands are huge, but too often brands fall short when it comes to fostering this content.