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the best creative ideas ever

Create better strategies and tactics and build a better brand.

More Than Meets the Eye: Back to Graphic Design Basics

Posted by StellaPop on May 12, 2021 6:45:00 AM

For many people, design is synonymous with appearance. The design of something is what it looks like, right? Well, to some extent, sure. But design goes way beyond just looks: it's also about function and communication. Good design uses visual elements to clearly, appealingly communicate a message or serve a particular function. It should look great but also work well because design that doesn't can have a major impact on the user experience - and your brand.

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Topics: Branding, Creative, Design

Perfect Brand Sound: Start a Surround Sound Content Marketing Strategy

Posted by StellaPop on May 6, 2021 10:45:39 AM

Every so often the marketing world gets itself a new buzzword. Some stick. Some don't. 

Actionable analytics. 

Brand identity. 

Content is king. 

And more recently: Surround sound marketing

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Topics: Marketing, Digital Marketing

Data Gold Mines: Making the Most Out of Your Business's Social Data

Posted by StellaPop on May 5, 2021 9:46:32 AM

Nowadays, the world is truly like a global village. Most people––voluntarily!––share a ton of personal information through social media. Granted, such habits could pose some safety risks. However, it may also have benefits. Intrigued? Keep reading, friends. 

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Topics: Social Media, Digital Marketing

In Others We Trust: The Power of Online Reviews

Posted by StellaPop on Apr 27, 2021 9:00:00 AM

What other people say about your business matters. But the new word-of-mouth is all happening online. An incredible 91% of people read online reviews, and 84% give those reviews as much weight as input from their friends. Great reviews are great for business (92% of people will check out a local business with a 4 star or more rating), and bad ones...well, 40% of people will walk away from a business with bad reviews.

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Topics: Marketing, Digital Marketing

The 3 Primary Functions of a Kick-Butt Brand

Posted by StellaPop on Apr 23, 2021 6:45:00 AM

Your brand isn’t just that cool business name or that fancy logo. While those things are important, a brand is much more than that. It’s about perception and how your customers view you, view your brand, and view your products. The totality of those perceptions are what make the impressions––both good and bad––that your brand will leave behind, imprinted on their hearts and minds forever. No pressure. While a brand is made up of many things, there are a few key functions that all successful brands have.

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Topics: Branding, Creative, Marketing

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