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Create better strategies and tactics and build a better brand.

Less Is The New More 

Posted by Brian Wilson on Jan 16, 2018 6:47:00 AM

Simplifying your brand is like decluttering your house. You know it's going to be good for you, but like that awesome kitchen gadget you bought on late night TV maybe you really will use one day. Here's our advice for kitchen gadgets and cluttered brands: if in doubt, throw it out.

Our clients are often completely on board with simplification until it comes to pulling the trigger. Sometimes they're worried about brand equity with an old style, communicating their offerings, not showcasing every little detail or being heard with less. Simplifying your brand may seem like a risk, but it's actually the best investment you'll ever make. Here's why. 

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Topics: Branding, Design, Visual Identity

Facebook Returns To Roots: What Businesses Can Do Moving Forward

Posted by Karlyn Williams on Jan 12, 2018 4:47:31 PM

We all know the four Ps of marketing: product, pricing, place and promotion but there’s one more I’d like to add to the list: pivot.

In seven years as a social media marketer I’ve learned that pivoting is part of the gig. To succeed in the digital space you have to be comfortable with change and learn to expect it. There’s no point freaking out over Facebook layout changes or ad policies. All you can do is accept those changes – or better yet, predict them by looking ahead.

On January 11, 2018, Mark Zuckerberg dropped a big ol’ doozy on digital marketers and businesses who use Facebook to reach their ideal audiences. Facebook is returning to its roots. The news feed will now prioritize the personal experience, users can expect to see more content from friends and family rather than from digital publishers and businesses. I believe Facebook called it "interpersonal or relational content."

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Topics: Social Media

To The Point: Brands That Keep It Simple

Posted by Brian Wilson on Jan 9, 2018 12:46:38 PM

Simplicity arises from understanding. Simple brands aren't unfinished or unsophisticated. They're brands with absolute clarity of purpose.

Simple branding evokes rather than describes. It inspires rather than convinces. It's stripped-back, iconic and authentic. And it's linked with brand success.

Once you go simple, you never go back. Let's take a look at some of the places simplicity is taking over.

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Topics: Branding, Design, Visual Identity

How To Tell Your Brand's Story

Posted by Michael S OGrady on Jan 4, 2018 8:12:00 AM

"So, what's your story?" 

It's a question we ask clients all the time. In fact, it's a question that people are always asking. Your story is what defines you, your values and your purpose. It creates a personal connection between you and your audience. 

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Topics: Branding

The Top Five Reasons You Still Need a Business Card

Posted by Brian Wilson on Dec 26, 2017 9:06:00 AM

The Classic Networking Tool is Still With Us - And Is Just as Important Today 

In today’s digital world, more content is being created — in exponential numbers. That means less is being published the old-fashioned way. There’s less paper and more computer files. This could be good in a lot of ways, but it’s also changing the dynamics of building business relationships. 

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