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Create better strategies and tactics and build a better brand.

Where Eagles Fly: Boldly Brave and Bravely Creative!

Posted by StellaPop on Sep 4, 2019 7:57:00 AM

Bravery is quite the buzzword in marketing and advertising these days. People talk about being brave and fearless, but the reality is that bravery goes hand in hand with fear. To be brave actually means to step out into something, to take a risk, in spite of fear… not to take a risk with an absence of fear. If there’s no fear involved, is the step you’re taking really a risk? Probably not. Ergo, it’s probably not all that brave either. What are you afraid of?

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Topics: Creative, Marketing

Instagram Marketing Best Practices for Businesses

Posted by StellaPop on Aug 29, 2019 7:50:00 AM

When you think of Instagram, what comes to mind? Puppies? Brunch pics? Perfectly composed selfies? While this is all accurate, The Gram can actually be a powerful marketing tool for businesses. And yes, animals and food can be part of your strategy, but there's a whole lot more to consider. 

Before You Start Posting

Outline your intentions
As is the case with any marketing initiative, you'll first want to sit down and set some goals. Ask yourself what you're trying to achieve with Instagram – do you want more sales? Engagement? Awareness? Followers? Setting goals is important because it informs the content you publish on Instagram.

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Topics: Social Media

What's in the Box? The Importance of Branded Packaging

Posted by StellaPop on Aug 27, 2019 7:51:00 AM

You've spent countless time and energy perfecting your product, and now it's time to send it out into the world. But what kind of packaging will it be presented in? Of course, you want to keep it safe and secure. But beyond that, you want the packaging to be an extension of your brand – representing who you are as a company.

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Topics: Branding

How to Craft a High Impact Powerpoint Presentation

Posted by StellaPop on Aug 21, 2019 7:52:00 AM

As a business leader, giving talks and presentations is par for the course. But one bugbear that even the most experienced speaker tends to struggle with is the infamous Powerpoint presentation. Used well, Powerpoint can be an effective tool for engaging your audience and illustrating your point. But all too often these slideshows become unwieldy, repetitive and text-heavy. The outcome is a presentation where your audience is focusing on what's on the screen rather than what you're saying - or worse, they're nodding off.

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Topics: Branding, Marketing, CEO Series

7 Things Google Wants You to Avoid on Your Website

Posted by StellaPop on Aug 20, 2019 9:05:35 AM

Google makes the rules and we live to follow them.

Below are 7 things to AVOID doing, so you can stay on Google’s good side and rank high in their search results.

1. Absolutely "no thin" content.

A common practice among site owners trying to manipulate search results is to create thousands of pages targeting a different keyword search term and having very little useful content for its visitor. If a webpage's content consists of a short paragraph of text with a search term used abundantly within the text, it's not very useful to a visitor and is not worthy of a good ranking.

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Topics: Digital Marketing, Website Design

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