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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Logo Design Theory: 5 Quick Tips for Better Understanding Your Iconic New Logo

Posted by StellaPop on Jan 6, 2021 12:41:10 PM

Your logo design is important. And saying it so simply is such an understatement it feels weird to even state. However, so many young businesses overlook just how important it is. It's not something you can slap together and call it good. Remember, bigger isn't always better. A smart design can make your business stand out more effectively than size.

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Topics: Branding, Design, Marketing

Time to Emerge: How Businesses and Consumers Will Change Post Isolation

Posted by StellaPop on Jan 5, 2021 6:45:00 AM

As we emerge blinking into 2021, we think it's safe to say that we're different people than we were before COVID-19. The human impact of the coronavirus is significant, and as marketers, we want to be attuned to this change so that we can meet people where they are post-isolation. Here are some of the ways we anticipate consumer behavior will be different in 2021, and how brands can bridge the gap.

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Topics: Business Consulting, Creative, Marketing

Keep it Simple: The Beauty of Brand Simplicity

Posted by StellaPop on Dec 29, 2020 6:45:00 AM

KISS: keep it simple, stupid. That old phrase is just as relevant today as when it was first trotted out. In fact, it might be even more so. According to a recent study, brands are failing to deliver the simplicity that today's consumers crave. Let's take a look at why simplicity matters, who's getting it right, and how to keep your brand as simple as it can be.

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Topics: Branding, Design, Marketing

Experiential Marketing is Just as Important in the New Normal

Posted by StellaPop on Dec 22, 2020 6:45:00 AM

Experiential marketing is about creating a meaningful connection between a brand and its customers. It’s more than just promoting the product or service, it’s designed for customers to actively engage with the brand and the company’s core values. This can look different for every brand, but common tactics are events, pop up stores, and interactive experiences in specific areas. However, what’s typically done in experiential marketing is likely unsafe and unsanitary in the new normal. So how do we adjust?

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Topics: Creative, Marketing, Digital Marketing

A Very POPmas Podcast Playlist

Posted by StellaPop on Dec 18, 2020 1:52:30 PM

We’ve been feeling a little extra naughty this year. Maybe it’s the masks, maybe it’s being stuck inside with our family 24/7, or maybe the lack of toilet paper. So, to get through the holidays, StellaPop rounded up a list of their top 8 podcasts. Beware - listening to these podcasts might help land you a spot on the naughty list this year. 

Get ready to plug in your headphones and ignore the rest of the world until Christmas. 

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Topics: Creative

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