Have you ever planned an amazing event and yet nobody seemed to know about it? When you're planning an event or launching a new product, you don't want to feel like the kid who excitedly anticipated his birthday party to have no one show up. If this has happened to you and your business, don't give up! It's time to try a new approach and create some buzz!
Overhauling the look feel, or even name of your brand is a big deal. So much so that many brands struggle to pull the trigger a rebrand — often to the detriment of their bottom line.
We see it all the time: A company's marketing efforts are running like a well-oiled machine. Social media is humming, ads are drumming up interest, Pay-Per-Click is clicking and their blog's comment section is as busy as Grand Central Station at rush hour. But somehow this interest isn't leading to new customers — or not as many as it should. So where's the disconnect?
If you're looking to bring high-quality job candidates in the door, it's no longer enough to simply have a careers section on your website. Chances are, the first place a candidate will interact with your company and employer brand is on a job site such as Indeed or a social channel like LinkedIn. So if you're not completely leveraging these sites, you're missing out on potentially great hires.