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the best creative ideas ever

Create better strategies and tactics and build a better brand.

The Importance of Authentic and Connective Storytelling in Branding

Posted by StellaPop on Mar 6, 2019 8:04:00 AM

Humans are a storytelling species. We have always used story to express ourselves and to understand the world around us. So it comes as no surprise that the brands who get storytelling right are the ones that rise above the crowd. As consumers, we support brands that align with our values and inspire us to action. We engage with brands who inform and entertain us. And we are loyal to brands who make us the hero of the story.

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Topics: Branding

How to Write An Awesome Blog Post For Your Business In 20 Minutes

Posted by StellaPop on Feb 28, 2019 3:55:45 PM

Blogging is part of any good content marketing plan. But writing a blog isn't as easy as firing off a tweet or uploading a photo to Instagram. A blog needs to appeal to a time-poor audience, hit certain beats, and present key insights and takeaways - all while staying on brand. Sound scary? Don't despair! Here's how to write a blog post in twenty minutes that will get clicks, inspire shares and encourage comments.

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Topics: Digital Marketing

Visual Research: An Important Step in Business Branding

Posted by StellaPop on Feb 21, 2019 11:47:16 AM

It's a dog eat dog world out there today. In order to survive, it's uber important for your brand to stand out, be recognizable and be unique.

Branding and business have everything to do with what we presume about human behavior, based on our research. And branding, especially in this digital age, has everything to do with the visual. 

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Topics: Branding, Design

How to Present Your Prized Creative Work to Your Client

Posted by StellaPop on Feb 13, 2019 8:31:38 AM

You've done all the work behind the scenes. You've met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.

Presentations are a high-stakes challenge. You're trying to sell someone on an idea, and no matter how good that idea is, if its value doesn't come across, then your client won't bite. Here's how to present your project, concept or work in a way that will get buy-in from even the most challenging client.

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Topics: Creative, Design, Marketing

Two is Better than One: Creating a Successful Brand Partnership

Posted by StellaPop on Jan 30, 2019 8:06:27 AM

Brand partnerships that work don’t happen by accident. They are born of thoughtful collaboration, strategic thinking and a realistic vision shared by both parties. 

When done right, brand partnerships can have the power to elevate both brands. But, you can't force a connection. There's gotta be a spark. You want to have common ground with the other brand, but not so much common ground that you're competing with each other.

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Topics: Branding, Marketing

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