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the best creative ideas ever

Create better strategies and tactics and build a better brand.

Wake up Your Brand! It Might be Time to Rebrand or Suffer the Consequences

Posted by StellaPop on Jul 2, 2020 6:45:00 AM

It happens to the best of us: you spend all that time and effort growing your business, and suddenly you've outgrown your brand. Maybe you've refocused your service offering. Perhaps you've narrowed in on a new audience. Maybe you're doing everything right - but your competitors are doing it better. Or it could be that COVID-19 has got you rethinking who you are and what you stand for. 

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Topics: Branding, Creative, Marketing

Starterfluid Coffee is Here. Are You Ready for It?

Posted by StellaPop on Jun 30, 2020 6:45:00 AM

Calling all coffee lovers! It’s finally here - the fuel that will ignite the fire that burns inside all of us. Our first passion gets us up in the morning. Our second passion keeps us up.

Starterfluid Coffee is a heart-pounding, mind-sharpening, sleep-scaring fuel like the world's never seen before, but sorely wishes it had. Because if history had run on Starterfluid all those what-ifs and could be’s would be done and dusted. 

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Topics: Branding, Creative, Design

Killer Copy: 7 Tips for Creating Effective Marketing CTAs

Posted by StellaPop on Jun 26, 2020 6:45:00 AM

Click Here. Learn More. Buy Now. There are so many different ways to craft a call to action (CTA), but not all are created equal. And there's actually a lot more thought put into them than you might think. Many companies test and retest CTAs to come up with the ones that convert the most successfully.

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Topics: Marketing, Digital Marketing

Staying Alive: Tips for Surviving The Wild World of Hosting Online Workshops

Posted by StellaPop on Jun 24, 2020 6:45:00 AM

It goes without saying that our event and professional development calendars are looking very different these days. All those in-person conferences, workshops, and classes are now taking place online, which means a tremendous shift in how they're delivered. Instructors and mediators are working hard to figure out how to create a community amongst remote participants - not to mention how to create a sense of hands-on immediacy in a virtual environment.

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Topics: Creative, Digital Marketing

How to Use Creative Thinking and Campaigns to Solve Real-World Issues

Posted by StellaPop on Jun 18, 2020 6:45:00 AM

Today's brands are expected to do more than simply sell products or services. Their audiences want them to stand behind particular ideals or beliefs, and to use their reach, clout, and resources to effect change in the world. And not just in the vague "help the planet" or "be kind" way that so many brands have relied on in the past. As the world has become more politicized and divided, and as income, class and racial disparities have become more evident, consumers want brands to openly and assertively stand behind the things that matter to them.

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Topics: Branding, Marketing

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