the best creative ideas ever

As Halloween approaches, we're all embracing our inner spookiness. We want our decorations to induce gasps, our costumes to elicit screams, and our trick or treats to be utterly memorable. But it's not just on Halloween that we should be thinking about making a killer impression. Our brands should be striving to create content that's a total scream all year round. Here's how to create marketing content that will cause a shiver down your fans' spines - and that will give your bottom line a bump in the night.

Social media is bursting with opinions; many of them shared in the 6,000 tweets we send a second. But Twitter barely scratches the social media opinion-sharing iceberg. About 500,000 of us browse Instagram every day, and when we're not doing that, we're watching 1 billion hours worth of YouTube videos. That doesn't even count all the commenting, sharing, hashtagging, and tagging what we're doing across the half dozen social platforms we're active on. To put it bluntly, social media is where all the important conversations are happening. And it's vital that your brand makes an effort to hear and respond to what users are saying about you, your industry, or your competitors.

Marketing strategies look different based on a variety of factors– the size of a company, its goals, target audience, whether it’s B2B or B2C… the list goes on. However, one thing that should stay the same no matter what kind of business is being run is the presence of a brand style guide. 

If you've spent any amount of time managing people, you've probably come to the conclusion that creative people are wired differently. While there may be the odd unicorn who is happy to abide by workflows and Excel spreadsheets, creatives are usually happiest in a less structured, regimented environment. Here's how to create an environment that lets your creative team thrive while also ensuring all that big picture thinking results in something real and tangible.

There's no question that podcasts are popular, and the podcast listening demographic is on the rise, particularly during this Covid-19 pandemic. Podcasts are popular because they give listeners a way to consume information that doesn't require them to read or keep their eyes on a screen. They can simply tune in and listen, whether it's from their cell phone, their car on a long commute, working out, or catching up on household chores. In short, it's convenient!