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Create better strategies and tactics and build a better brand.

How Your Brand Can Bridge Digital and Physical Experiences

Posted by StellaPop on Dec 5, 2018 7:58:00 AM

Today's brands bridge the digital and the physical in a complexity of ways. You interact with customers in-person or in-store, through social media, via your website and through physical assets such as packaging or marketing collateral. 

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Topics: Marketing, Branding

You Need a Brand Positioning Statement - Stat!

Posted by StellaPop on Nov 28, 2018 8:44:01 AM

If you’re scratching your head, asking yourself what the heck a brand positioning statement even is, keep reading. We’ve got you covered. In a nutshell, a brand positioning statement is your mission, condensed down into a sentence. Think of it as similar to a logline or the premise of a story, found in fiction and television. Except this one is about you and your business.

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Topics: Branding, Business Consulting

Video Star Wannabe: How to Cook Up a Spicy Viral Short-Form Video

Posted by StellaPop on Nov 22, 2018 8:32:00 AM

Our attention spans are getting shorter, and so are our videos. Today, short-form videos are the secret to winning the attention of your fans - and their fans. And the social media titans know it. From Twitter to Instagram to Facebook, every major platform has rolled out short-form video functionality. Even Pinterest and LinkedIn are in on the game. 

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Topics: Digital Marketing

Social Media: It’s a Touchpoint Not a Sales Channel

Posted by StellaPop on Nov 20, 2018 2:22:10 PM

A touchpoint, in its most basic of definitions, is a point of contact between your business and your customers, clients, or audience. There is an opportunity with every touchpoint to either strengthen your brand relationship with your customer or weaken it. It all boils down to how you approach it. 

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Topics: Social Media

The Importance of Market Research: How Studying Your Market Can Boost Your Brand

Posted by StellaPop on Nov 15, 2018 8:44:38 AM

Do you know your audience as well as you should? Unfortunately, not taking the time to research your market is one of the most common mistakes brands make, and it’s one of the biggest factors that can help turn any campaign from a sizzling dud into a star.

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Topics: Marketing, Branding

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