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5 Marketing Resolutions to Make for 2020

Posted by StellaPop on Dec 14, 2019 7:59:00 AM

The new year is fast approaching, and we all know what that means: new year's resolutions. It's a time to reflect on the last 12 months and make new goals. But it doesn't all have to be about more gym time and fewer carbs — this is the perfect opportunity to step back and assess your marketing efforts.

As you take stock of your company's marketing practices, be honest. What's holding you back from improving your customer attraction, engagement, and conversion? What could you be doing better?

We have a few ideas for marketing goals to set in 2020.

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Topics: Marketing, Digital Marketing, CEO Series

What is Your Brand's Purpose? Your Brand Exists to Solve a Problem

Posted by StellaPop on Dec 6, 2019 8:00:00 AM

A brand isn’t just about an image, pretty colors on a website or a cool logo. A brand is also about the message, emotions, and value you create for your customers and clients. Every company or brand starts because they want to solve a problem, fill a void, or make something better. 

Do you know what your brand's fundamental purpose is? Do your employees? Your company and brand should be built upon your purpose. Having a solid purpose, and knowing what it is, can be a major factor in the overall performance of your business.  

Here's how to identify and lead with your brand's purpose.

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Topics: Branding, C-Suite

Why You Need a Digital Advertising Strategy

Posted by StellaPop on Dec 3, 2019 8:00:00 AM

Welcome to the digital age in which Google is the yellow pages, Facebook is your billboard on the highway and Youtube is our television.

For the consumer, these entities are all tools and points of access to anything and everything they want. For the business owner, these are the platforms in which you can reach your potential customer.

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Topics: Design, Digital Marketing

How Your Brand's Marketing is Akin to the Legs of a Stool

Posted by StellaPop on Nov 29, 2019 8:30:00 AM

Your brand's marketing mix is like the legs of a stool. Every leg is important. They all support the same thing and you need them all in order to hold it up. Your brand might not have all the same legs as another stool but it should definitely have more than one - you can't stand up a stool by relying on just one leg.

Let's go over some of the most valuable marketing 'legs'

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Topics: Marketing, Digital Marketing

8 Ways to Boost Your Visibility and Discoverability for Any Size Business

Posted by StellaPop on Nov 26, 2019 7:45:00 AM

Are you struggling to generate new leads or garner first-time customers? If so, you might have a discoverability problem. What does that mean? Quite simply, people can't find you online and may not even know you exist.

Boosting your visibility is a critical component of increasing sales and growing your business, and there are a number of ways to go about it. Read on to learn how to improve your discoverability!

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Topics: Digital Marketing

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